In this episode, we dive deep into the strategies behind a wildly successful open enrollment campaign that generated $130,000 in revenue. Learn why simplicity in landing pages outperforms over-complicated designs, how to leverage a six-email drip sequence for maximum conversions, and the importance of warm lead follow-ups. We’ll also discuss how quarterly marketing campaigns can stabilize cash flow, overcome objections like price and insurance, and create opportunities to reactivate old patients. Whether you're running a cash-based clinic or looking to improve your email marketing, this episode is packed with actionable insights to help you plan and execute your next campaign.
Key Takeaways:
- Email Marketing: Most conversions happen on emails 4-6. Weekly newsletters can improve campaign success.
- Landing Pages: Keep it simple—highlight key details, provide a clear call to action, and minimize scrolling.
- Follow-Up: Engage warm leads (past patients, inquiries, or email interactions) with personalized, consistent outreach.
- Campaign Timing: Plan strategically to avoid deal fatigue, and tailor campaigns to specific patient segments.
Free Webinar: Join us this week on January 16th for a 2025 Marketing Planning Workshop with tools like the Big Patch Calendar to map out your marketing strategy. Sign up HERE https://join.thepatchsystem.com/2025-marketing-webinar If you have questions or want to hear specific topics covered, Jeremy invites you to reach out via Instagram at @_jeremydupont. Like, subscribe, and stay tuned for more episodes packed with actionable marketing insights!
Grab your free resources to scale your business with The Patch System! These tools are designed to help streamline your operations and boost growth. Check them out here: thepatchsystem.com/freebies
Jeremy on Marketing Podcast