Jeremy on Marketing Podcast

🎙️ Episode – Conversion Tracking Mastery: Unlocking Google Ads for Clinics 📞 Book a Free Google Ads Strategy Call Here Most clinic owners give up on Google Ads after a month, thinking they don’t work. The reality? Google Ads do work—if you set them up correctly. The difference between wasting thousands and filling your schedule is one thing: conversion tracking. In this episode, Jeremy Dupont breaks down exactly how to set up your Google tech stack—Search Console, Analytics, Tag Manager, and a CRM—so you can feed Google’s AI the right data, optimize your account, and turn clicks into patients. This is the #1 reason clinics fail with Google Ads, and fixing it can unlock 10, 20, or even 50 new patients a month. 📌 Episode Topics: The Truth About Google Ads: Why they work anywhere—if you track conversions properly. Conversion Tracking Basics: Big conversions (forms, discovery calls) and micro conversions (clicks, page views). Google Search Console: How to use search queries, rankings, and mobile data to improve ads. Google Analytics: Track user behavior, bounce rates, traffic sources, and form submissions. Google Tag Manager: Setting up tags & triggers to capture the right data (without breaking your site). CRM Integration: Why spreadsheets aren’t enough and how CRMs show real ROI. ROI Tracking: From lead to discovery call to evaluation—understanding the full funnel. ⚡ Quick Wins You Can Use Today: ✅ Set up Google Search Console, Analytics, and Tag Manager—don’t skip them. 🎯 Track both form fills and discovery calls as key conversions. 📲 Add micro conversions like button clicks and page scrolls to help Google optimize. 🗂 Use a CRM (like HubSpot) to track leads and connect campaigns to revenue. 📊 Measure ROI based on real conversions, not “gut feel.” 📣 Why This Matters Now If you’re running Google Ads without proper conversion tracking, you’re feeding Google bad data—and that means wasted money. By setting up your tracking correctly, you give Google the information it needs to send you more patients who actually convert. This is how clinics scale ad spend to $5k–$6k/month and fill multiple providers’ schedules. 📥 Get the Conversion Tracking Playbook Download the full setup guide, step-by-step tutorials, and learn how to make Google Ads work for your clinic the right way. 👉 Get the Playbook & Book Your Free Call 📱 Follow for More Follow @_jeremydupont on Instagram for proven clinic marketing strategies in 2025. Think Google Ads don’t work for your clinic? They do—if you master conversion tracking. Set it up right, and you’ll never look at ads the same way again.

🎙️ Episode – The 10 Ads Commandments: Making Google Ads Work for Your Clinic 📞 Book a Free Google Ads Strategy Call Here Have you ever thought, “Google Ads just don’t work for clinics like mine”? You’re not alone—many owners feel the same way after wasting money on bad clicks and no patients. But here’s the truth: Google Ads do work for every clinic—cash-based or insurance, small town or big city—if you know the rules. In this episode, Jeremy Dupont shares his 10 Ads Commandments—the proven rules that took his own practice from zero to seven providers, filled 75% of their schedules with Google Ads, and allowed him to step away from treating. Follow these, and you’ll turn Google Ads into a predictable pipeline of new patients month after month. 📌 Episode Topics: The Truth About Google Ads: Why they work for every clinic—if you set them up right. The 10 Ads Commandments: The rules that separate successful clinics from the ones burning cash. Rule #1 – Create an Irresistible Offer: Low-risk, high-value evaluations (like the $50 eval that filled 7 PT schedules). Rule #2 – Sell on the Phone: Why clinic owners convert higher than admins on discovery calls. Rule #3 – Speed to Lead: Why you have 15 minutes, not hours, to respond to new leads. Rule #4 – Be Available: Same-day or next-day discovery calls and evaluations keep momentum. Rule #5 – Follow Up Like Crazy: 5+ touchpoints in 72 hours and nurturing for 60–90 days. Rule #6 – Live Inside Your CRM: Why spreadsheets lose you money and how a CRM keeps leads organized. Rule #7 – Think in LTV, Not Just Evals: Sell long-term plans of care to make ads profitable. Rule #8 – CRO 101: Optimize landing pages for conversions instead of sending people to your homepage. Rule #9 – Build Trust with Google: Get 100+ Google reviews and stack social proof for cheaper clicks. Rule #10 – Budget Like a Boss: Spend at least 1x your average LTV and think in 90-day windows, not weeks. ⚡ Quick Wins You Can Use Today: ✅ Create a low-barrier, high-value evaluation offer (ex: $50 eval). 🎯 Take your own discovery calls to increase conversions. 📲 Respond to new leads within 15 minutes. 🗓 Always have discovery call & eval spots available within 72 hours. 📧 Follow up for 60–90 days with calls, texts, emails, and newsletters. 📊 Track everything inside a CRM, not just a spreadsheet. ⭐ Build to 100+ Google reviews to lower ad costs and boost conversions. 📣 Why This Matters Now Google Ads aren’t broken—most clinics just break the rules. By following these 10 commandments, you’ll stop wasting money on bad clicks and start filling your schedule with patients who are actively searching for help. The right setup makes Google Ads the most predictable growth tool for your practice. 📥 Get the 10 Ads Commandments Playbook Download the full checklist, step-by-step setup tutorial, and learn how to make Google Ads work for your clinic. 👉 Get the Playbook & Book Your Free Call 📱 Follow for More Follow @_jeremydupont on Instagram for proven clinic marketing strategies in 2025. Think Google Ads won’t work for your clinic? Think again. Follow the 10 Ads Commandments—and you’ll see just how powerful they can be.

🎙️ Episode – Should You Use Google Ads AI? « Book a Free Google Ads Strategy Call Here » On the surface, Google’s AI Max campaigns sound like the perfect solution: no keywords, no targeting, no copywriting—just AI doing the work while you sleep. But if you’re a clinic owner with a small ad budget, this shortcut can burn through your money without bringing in a single patient. In this episode, Jeremy Dupont breaks down exactly why AI Max campaigns can backfire, when they actually make sense, and how to protect your ad dollars by keeping control over your campaigns. You’ll see real-world examples of AI-generated ads—and why they often miss the mark for physical therapy clinics. 📌 Episode Topics: The Allure of AI Max Why “no setup, just results” is so tempting How Google’s incentives differ from your clinic’s Clicks vs. actual patient evaluations Where AI Max Goes Wrong Irrelevant ad groups: PT jobs, DPT programs, wellness, nutrition Burning budget on searches that never become patients No control over copy, targeting, or landing pages When AI Max Might Work Large clinics spending $5k–$10k/month Years of conversion data already in place AI can replicate and optimize proven ad copy Inside Google’s AI Features Search Term Matching & Asset Optimization—already in standard campaigns URL inclusions/exclusions: why they still require human input Generative AI copywriting: only works if you already have strong ads Real Ad Examples Nutrition and wellness campaigns eating up PT ad budgets Brand campaigns making you pay for people who already know you Auto injury & hand therapy ads sending traffic to irrelevant pages The Smarter Path Start with a general search campaign + conversion tracking Manually control search terms, ad copy, and landing pages Layer AI tools only after you have strong data to optimize ⚡ Quick Wins You Can Use Today: ✅ Don’t launch AI Max if your budget is under $1,000/month 🎯 Use search campaigns with conversion tracking first 🖊 Control ad copy and target only PT-specific terms 📌 Exclude irrelevant URLs (nutrition, wellness, etc.) 📈 Layer AI features only once you have proven ad data 📣 Why This Matters Now AI Max may be the future, but it’s not ready for small clinics today. Without control, you risk spending hundreds on irrelevant clicks instead of filling your schedule with patients. By learning the right sequence—manual setup first, AI later—you’ll build ads that are cost-efficient, scalable, and aligned with your clinic’s goals. 📥 Get a Free Strategy Call: https://thepatchsystem.com 📱 Follow for More: Follow @_jeremydupont on Instagram for clinic marketing strategies that actually work in 2025. Thinking about letting Google’s AI run your ads? Listen first—this episode could save your clinic thousands of wasted dollars.

🎙️ Episode – How to Set Up Google Ads for Your Clinic « Book a Free Google Ads Audit Here » Even in the age of AI chatbots and the latest shiny marketing tools, Google Ads still reign supreme for getting new patients into your clinic. Why? Because when people are ready to book a physical therapist, they don’t ask ChatGPT—they still Google it. In this episode, Jeremy Dupont shares exactly how Google Ads became the engine that scaled his clinic to 7 PTs and eventually allowed him to sell the business. He then walks you step-by-step through setting up your own Google Ads account the right way—without wasting money or letting Google’s AI spend it on the wrong clicks. 📌 Episode Topics: Why Google Ads Still Win 80% of Google’s revenue comes from Ads (they’ll keep pushing it) Search-based ads = the best ROI for local clinics How Jeremy used Google Ads to fill 75% of evaluations at his clinic Setting Up Your Account Go to ads.google.com and create a new account Always send ads to your website (not just your Google Business Profile) Avoid “auto-setup” by Google’s AI—control your budget manually Choosing Campaign Objectives Set objective to Leads (not just traffic) Track conversions: form fills, calls, booked appointments Why micro-conversions (button clicks, page views) matter Targeting & Search Themes Dial in keywords: “Physical Therapy Clinic,” “Sports Physical Therapy,” etc. Refine by location (include your city, exclude irrelevant areas) Request healthcare ad exemptions to run terms like “Physical Therapy” Building Your Ad Write 15 short headlines + 5 long headlines Add 5 strong descriptions with clear calls to action Upload 20+ real images (not AI stock) Use sitelinks & snippets to take up more ad space Budget & Bid Strategy Start with a small budget ($500–$750/month) Focus on conversions, not just clicks Expect a $3,000 “learning period” for Google to optimize Scale once you know your cost per lead (CPA) ⚡ Quick Wins You Can Use Today: ✅ Open your Google Ads account at ads.google.com 🎯 Set campaign objective to Leads 🖊 Write all 15 headlines + 5 descriptions to give Google room to test 📷 Upload real clinic photos, not AI stock images 📌 Start small with budget, then scale once you know your CPA 📣 Why This Matters Now Google Ads aren’t going anywhere—they’re the most reliable way to generate predictable patient flow for your clinic. By learning how to set them up correctly, you avoid wasting money and build an engine that can scale your business, automate your clinic, and even make it sellable one day. 📥 Get a Free Ads Audit: https://thepatchsystem.com 📱 Follow for More: Follow @_jeremydupont on Instagram for clinic marketing strategies that actually work in 2025. If your clinic needs a steady stream of new patients, this episode gives you the exact blueprint to launch Google Ads the right way.

🎙️ Episode – 6 Steps to Optimize Your Google Business Profile « Get a Free SEO Audit Here » Most PT clinics *have* a Google Business Profile—but very few have one that actually works. In this episode, Jeremy Dupont walks through the six steps to properly set up and optimize your profile so patients can find you, trust you, and book with you. If you’ve ever wondered why your clinic doesn’t show up on Google Maps when someone searches “physical therapist near me,” this is your blueprint to fix it. 📌 Episode Topics: Verify Your Profile Get the blue check mark ✅ Send a quick verification video (clinic exterior, sign, interior) Make sure Google knows you’re a legit business Fix Your Name Include your keyword (e.g., “Physical Therapy”) Consider adding location (e.g., “Dallas”) Use a DBA if you need a legal workaround Add Your Services List PT plus specialties: Dry Needling, Running Analysis, TPI Screenings, Pelvic Health, etc. Connect services to money pages on your website Update and refresh descriptions regularly Post High-Quality Photos Show real patients in action (lifting, needling, exercising) Update every 3 months—inside *and* outside your clinic Pro tip: save photo filenames with keywords (e.g., “dry-needling-boston.jpg”) Choose the Right Category Start with “Physical Therapist” as primary Add relevant secondary categories (Sports Rehab, etc.) Check competitors to see what works Update Consistently Add posts every 2 weeks (repurpose IG/blog content) Reply to every review Refresh photos, services, and hours quarterly ⚡ Quick Wins You Can Use Today: ✅ Verify and lock in your Google Business Profile 🖊 Add “Physical Therapy” + your city to your clinic name (legitimately) 📋 List out all services you offer—don’t just stop at PT 📷 Upload new photos of patients in action 📌 Post on your profile every 2 weeks to stay active 📣 Why This Matters Now Your Google Business Profile is one of the easiest wins for local SEO—and most clinics ignore it. By following these six steps, you’ll move from being buried in search results to showing up in the top three spots on Google Maps. That’s where the new patients are. 📥 Get a Free Audit: https://thepatchsystem.com 📱 Follow for More: Follow @_jeremydupont on Instagram for AI and marketing strategies that actually work in 2025. If your clinic isn’t showing up on Google Maps, this episode shows you exactly how to fix it—step by step.

🎙️ Episode – How to Get Your Clinic Chosen by AI Search « Get a Free SEO Audit Here » AI is already changing how patients find physical therapy clinics—and it’s moving fast. In this episode, Jeremy Dupont explains why Google Maps, ChatGPT, Google Gemini, and AI-driven search will soon decide which clinics get recommended…and which get ignored. Jeremy breaks down exactly how to make sure your clinic is the one AI chooses—while your competitors are still stuck in the past. 📌 Episode Topics: AI Search is Here AI overviews on Google are taking up prime “above the fold” space ChatGPT and other LLMs pull directly from Google Maps, reviews, and websites 3 Keys to Being Found in AI Results Optimize Your Google Business Profile Claim & verify your profile List 10+ specific services with city names Post weekly updates & photos (every quarter at minimum) Keep NAP (name, address, phone) consistent everywhere Get reviews regularly and reply to each one Create AI-Readable Website Content Build “money pages” combining service + location (e.g., Dry Needling in Boston) Use local landmarks, embed Google Maps, and add schema markup Answer FAQs with short, direct answers Include social proof, CTAs, and internal links to related content Be Listed Everywhere Get listed in all major directories (Google, Bing, Yelp, Facebook, Instagram, YouTube, TikTok, Healthgrades, WebMD, etc.) Ensure NAP consistency across all platforms Post regularly on social media with your website link in bios Get featured in local blogs, podcasts, and influencer content Use YouTube with local, service-specific video titles ⚡ Quick Wins You Can Use Today: ✅ Verify & fully build out your Google Business Profile 📷 Add fresh clinic photos and reply to every review 🖥 Create at least one “service + location” money page 📍 Make sure you’re listed in all major online directories 🎥 Post a YouTube video with a local, service-focused title 📣 Why This Matters Now The big chains move slow—you can move fast. By implementing these strategies now, you can dominate local AI search visibility for years before competitors catch on. 📥 Get a Free Audit: https://thepatchsystem.com 📱 Follow for More: Follow @_jeremydupont on Instagram for AI and marketing strategies that actually work in 2025. Want your clinic featured in AI results? Start with a free SEO audit and see exactly where you stand today.

🎙️ Episode – 100 Newsletters in a Row: 10 Lessons That Changed My Business « Join the Free Newsletter Here » This episode marks a huge milestone—Jeremy Dupont has officially written and sent 100 newsletters in 100 weeks. Twice a week. Every week. No breaks. In this solo episode, Jeremy breaks down the 10 biggest lessons he’s learned from writing weekly emails that have helped him grow not one, but two businesses: a cash-based PT clinic and a digital marketing company for clinic owners. If you've ever wondered whether email marketing is worth it or how to get started, this episode is for you. 📌 Episode Topics: Newsletters Still Work Email has driven more growth than ads for both Patch and Ripple Great for nurturing leads and building trust It Takes Less Time Than You Think Block time on your calendar—discipline over inspiration You’ll get faster and better with reps You’re Writing to Signal, Not to Sell Let people self-identify as warm leads based on clicks Follow up 1:1 with people engaging with your content Writing Is the Best Skill for Entrepreneurs Clear writing = clear thinking = better leadership, marketing, and sales Email is Leverage Each newsletter compounds over time Eventually people expect to hear from you The ROI Is Invisible... Until It’s Obvious Many readers lurk—then suddenly buy or book when ready Email is about planting seeds that grow over time Position Yourself as the Expert Even your simplest insights can be groundbreaking for patients Talk about real cases, conversations, and tips from your clinic Consistency Builds Trust Being in their inbox every week makes you the go-to when they need help Email Beats Social Media You own your list; you don’t own your followers Algorithms change—email doesn’t Email Is Still the Best Marketing Tool Jeremy grew both a clinic and a marketing company on newsletters No matter how trends shift, email still converts ⚡ Quick Wins You Can Use Today: 🗓 Block 30–60 minutes weekly to write your first newsletter 💡 Start with real stories or tips from your clinic 📬 Send consistently—same day and time each week 📊 Watch who clicks, then follow up directly 📥 Join the Patch newsletter to see it done in real time: Sign up here 📣 Want Help Writing Newsletters? Hate writing? No problem. Patch offers done-for-you newsletter services so you can stay top-of-mind without lifting a finger. Just DM Jeremy or inquire at Patch to learn more. 📱 Follow for More: Follow @_jeremydupont on Instagram for marketing that works in 2025. Have a topic you want covered? DM Jeremy or share it inside the Patch Slack channel to be considered for a future episode.

🎙️ Office Hours Ep. 5 – Instagram Reels on Google, Local SEO Hacks, and Alt Text Tactics « Grab a Free Marketing Audit HERE! » Welcome back to Office Hours—where Jeremy Dupont answers the most practical, timely questions from clinic owners who want to grow and market their cash-based practice. This episode unpacks one of the biggest changes in local SEO in years: Instagram content is now showing up on Google. Jeremy breaks down exactly what’s happening, how to optimize your clinic’s Instagram for Google visibility, and what to do now—before your competitors catch on. 📌 Episode Topics: Instagram Posts Now Index on Google As of July 10, Instagram began allowing public posts from professional accounts to appear in Google search results. Reels, carousels, and photos can now show up on Google Big opportunity to gain Page 1 real estate with video Especially powerful for local service businesses How to Optimize Instagram for Google Make your account and posts search-friendly: ✅ Switch to a professional account ✅ Ensure search engine visibility is toggled ON in settings ✅ Use location- and question-based captions ✅ Set keyword-rich alt text for every photo and video ✅ Add high-traffic location tags to each post Why This Is a Game-Changer Boost brand trust and discoverability through organic video search Get in early—no one else is doing this yet Feels like SEO did in 2015—first movers win ⚡ Quick Wins You Can Use Today: ✅ Check your IG settings and turn on search visibility ✍️ Add location- or question-based captions to your posts 📝 Go back to old posts and add keyword-rich alt text 📍 Use high-traffic location tags on every post 📈 Start treating Instagram as a true SEO tool—not just branding 📣 Want the Full Instagram SEO Playbook? Jeremy created a free, living document that’s regularly updated with step-by-step instructions on optimizing your IG content for Google. But there’s a catch: 📺 Subscribe to the Patch YouTube Channel 💬 Comment “Instagram Google Doc” on the latest video 📩 Jeremy will DM you the full guide 📥 Grab a Free Audit: https://thepatchsystem.com 📱 Follow for More: Follow @_jeremydupont on Instagram for weekly strategies that actually work in 2025. Want your question featured? DM Jeremy on Instagram or drop it in the Patch Slack channel to be considered for the next Office Hours episode.

🎙️ Office Hours Ep. 4 – Pricing, Golf Scorecards, and Sales Email Timing « Grab a Free Marketing Audit HERE! » Welcome back to Office Hours—where Jeremy Dupont answers the most pressing and practical questions from clinic owners about growing and marketing a cash-based practice. These questions come straight from the Patch community, weekly coaching calls, and Jeremy’s Instagram DMs. This episode tackles three hot-button topics: Should you list your prices online? Is it worth sponsoring a golf scorecard? And how often should you send sales emails without getting marked as spam? 📌 Episode Topics: Should You Put Prices on Your Website? Jeremy explains why leading with price kills trust—especially with high-ticket, cash-based services. Instead: Offer a free discovery call to build connection Stack value before revealing cost Use micro-commitments: phone call → evaluation → package Avoid sticker shock by showing why your $2,000 offer is actually a great deal. Sponsoring a Golf Scorecard: Worth It? If you’re treating golfers and it’s a private course—yes. Otherwise, it’s likely a waste. Not a direct ROI play—treat it as a relationship builder Sponsoring may unlock future member event invites or workshops Follow-up is key: don’t stop at the logo, build presence & partnerships Smart if it opens doors; skip it if it’s not your audience. How Often Should You Send Sales Emails? Depends on how warm your list is: If you’ve been nurturing with newsletters: Send sales emails every 2–3 days If your list is cold: Stick to once per week to avoid unsubscribes Run 10–15 day campaigns: intro → problem → testimonial → objection → final call Build trust year-round, then sell with confidence when the time comes. ⚡ Quick Wins You Can Use Today: Add a free discovery call CTA to your homepage Update your email list strategy: at least 1–2 newsletters per month Build long-term value-stacking copy for your sales emails Only sponsor golf scorecards if it fits your exact target audience Think beyond promotions—nurture leads consistently 📣 Why This Matters Now If you’re scaling a cash-based clinic, you can’t afford to waste marketing dollars. Every touchpoint should build trust, generate leads, and convert smarter. 📥 Grab a Free Audit: https://thepatchsystem.com 📱 Follow for More: Follow @_jeremydupont on Instagram for weekly strategies that actually work in 2025. Want your question featured? DM Jeremy on Instagram or drop it in the Patch Slack channel to be considered for the next Office Hours episode.

🎙️ Office Hours Ep. 3 – Your Clinic's 2025 Marketing Plan (That Actually Works) « Grab a Free Marketing Audit HERE! » Welcome to another episode of Office Hours—where Jeremy Dupont breaks down the *exact* marketing plan cash-based clinics should follow to win the rest of 2025 and build momentum for 2026. Most clinics are winging it—random promos, no systems, no real growth strategy. This episode shows you how to fix that. Jeremy outlines the five marketing pillars his team uses to help 300+ clinics grow month after month without burnout, gimmicks, or guesswork. 📌 Episode Topics: Local SEO Is the Priority Page One of Google has changed—again. If you're not in the Map Pack, you're invisible. Jeremy breaks down why local SEO now beats traditional SEO and how to dominate it: Fully update your Google Business Profile weekly Create local money pages tied to services and cities Get listed in 30+ local directories with consistent info Email Campaigns That Actually Generate Revenue You don’t need 10 promos. You need 2–3 well-planned campaigns tied to: Clinic events (rate changes, new staff, moving spaces) Seasonal shifts (Labor Day, open enrollment, Black Friday) Map them out early and build urgency and relevance into your emails. Less spam. More action. Paid Ads Are a Must—Here’s Where to Start Meta and Google Ads aren’t optional anymore. They’re fuel for your best campaigns. Start with Google Ads for high-intent leads (think “PT near me”) Layer in Meta Ads for reach and volume—but follow up fast Set a monthly ad budget of at least $500–$1000 Referrals > Workshops in 2025 Workshops are fading. Jeremy recommends building a “Golden List” of 8–12 key local influencers—trainers, gym owners, executives—and treating them like VIPs. Provide value, expect nothing, and let reciprocity bring referrals your way. Reactivate Past Patients Your easiest revenue is already in your CRM. Build a system to: Send monthly check-in texts (personal, not templated) Automate follow-ups post-discharge Offer tune-ups, performance checks, and seasonal reasons to return Stop chasing cold leads and re-engage the warm ones you’ve already earned. ⚡ Quick Wins You Can Use Today: Update your Google Business Profile every week—photos, posts, hours Run a Labor Day “Fresh Start” campaign for September urgency Build your Golden List of 10 local referral partners and nurture them Send a reactivation text to your top 100 past patients Set your Q3/Q4 ad budget and lock in your campaigns now 📣 Why This Matters Now It’s already July. The back half of the year will fly. If you want 2026 to be your breakout year—more staff, more freedom, more impact—you’ve got to build the engine now. 📥 Grab a Free Audit: https://thepatchsystem.com 📱 Follow for More: Follow @_jeremydupont on Instagram for weekly strategies that actually work in 2025. Want your question answered live? DM Jeremy, drop it in Slack, or comment on YouTube. It might show up in the next Office Hours.