

Jeremy on Marketing Podcast
Jeremy Dupont
Jeremy on Marketing Podcast is your go-to resource for actionable strategies and insights on growing and scaling your business, with a focus on digital marketing and entrepreneurship in the healthcare and wellness space. Hosted by Jeremy Dupont, a successful clinic owner-turned-digital marketing expert, this podcast dives into proven methods for building thriving businesses—from Google Ads and SEO to leveraging AI and streamlining operations.
Each week, Jeremy shares lessons learned from his own journey founding, scaling, and exiting a cash-based physical therapy clinic, along with expert interviews and real-world advice you can apply today. Whether you're a solo practitioner, a clinic owner looking to scale, or an entrepreneur with a growth mindset, this podcast is here to help you create more time, location, and financial freedom.
Each week, Jeremy shares lessons learned from his own journey founding, scaling, and exiting a cash-based physical therapy clinic, along with expert interviews and real-world advice you can apply today. Whether you're a solo practitioner, a clinic owner looking to scale, or an entrepreneur with a growth mindset, this podcast is here to help you create more time, location, and financial freedom.
Episodes
Mentioned books

Oct 7, 2025 • 28min
Ep46 | How to make 100k with Open Enrollment [use this framework]
Open Enrollment Mastery: How Clinics Are Stacking $100k Months 📞 Book a Free Strategy Call Here Most clinics limp through open enrollment with a couple of emails and a half-hearted post. The smart ones? They’re locking in $100,000 months using a repeatable playbook. In this episode, we break down the SCALE Framework—the exact system Patch uses to run six-figure enrollment campaigns across cash-based clinics. 📌 Episode Topics The $100k Myth Busted: Why it’s not luck—just execution of a proven campaign. The SCALE Framework: Sequences, Calls-to-Action, Amplification, Live Reach Outs, and Evaluation. Execution Assets: Emails, landing pages, social posts, and manual follow-up done right. 🚀 Lesson 1: Run Sequences, Not Random Emails Most owners send 1–2 emails and call it a campaign. SCALE starts with 5–6 emails over 2 weeks, each with a job: Email 1: Introduce the offer (day one). Email 2–3: Solve a problem, shift a mindset. Email 4: Case study/testimonial proof. Email 5: Scarcity & final push. Tip: Set dates in advance (e.g., Oct 30–Nov 14) so you can layer in scarcity without faking it. 💻 Lesson 2: Nail the Calls-to-Action Every email, post, and conversation must drive to a dedicated landing page, not your homepage. That page should include: Clear headline: “Open Enrollment Is Live.” Scarcity (“Only 10 spots available”). Quick opt-in form above the fold. Social proof: reviews, testimonials, or before/after stories. Visuals: infographics or banners that make the offer scannable. 📣 Lesson 3: Amplify Beyond Email Smart clinics post 4–5 times in a two-week window: Intro post on day one. Mid-campaign reminder with social proof. Final-day post with scarcity (“2 packages left”). Pro move: Repurpose Canva graphics in your emails, IG stories, and even print for your clinic wall. 🤝 Lesson 4: Live Reach Outs Drive the Real Sales The difference between selling 6 packages vs. 60? Manual outreach. Use texts, calls, or in-person conversations with these groups: Active patients near end of package. Past patients without continuity. Email subscribers clicking multiple times. Warm leads on your site or landing page. Rule #1: Don’t be weird. Be relevant, conversational, and helpful. ⚡ Quick Wins You Can Use Today 📅 Block your campaign dates and email send schedule. ✉️ Write at least 5 emails with visuals and clear CTAs. 🌐 Create a landing page with scarcity + social proof. 📲 Prep 4–5 social posts and reuse them in email + stories. ☎️ Segment hot leads and plan 3 touchpoints (day 1, mid, final). 📣 Why This Matters Now Open enrollment is the single biggest sales opportunity of the year for cash-based clinics. Run SCALE and you lock in revenue through the holidays, walk into 2026 with cash flow secured, and avoid the “December dip.” 📥 Get the Framework Want the full SCALE Framework with templates, email copy, and outreach scripts? 👉 Get the SCALE Framework & Book Your Free Call 📱 Follow for More Follow @_jeremydupont for proven clinic growth strategies in 2025. Stop winging open enrollment. Run the playbook. Finish strong.

Sep 30, 2025 • 31min
Ep45 | Brain Dump From PT Biz Event
PT Biz Live Debrief: 3 Lessons to Build a Wealthy, Stress-Light Clinic 📞 Book a Free Strategy Call Here Fresh off a week at the PT Biz Live event in Dallas, Jeremy shares a candid brain dump of what’s working right now for cash-based clinics. After talking with 150+ owners, sitting in on keynotes, and running live website/SEO audits at the Patch booth, three clear themes emerged: how to think about your time horizon, how to define “enough” (wealth) for your life, and a smarter way to sell care plans. 📌 Episode Topics Two Types of Clinic Owners: The long-horizon builder vs. the pedal-to-the-metal sprinter—and why you should choose your lane. Defining “Enough” (Wealth): Translate life goals into a monthly spend and reverse-engineer your clinic to hit it. Time-Based Offers: A newer packaging model (2–3–6–9 month programs) that beats session packs for buyer psychology, staff sales, and clean books. 🧭 Lesson 1: Choose Your Time Horizon Owners Jeremy met fell into two camps: Long-Horizon Builders (10–20 years): Lower quarterly stress, steadier growth, often higher profit. Example: buying the building reframed the game and reduced pressure. Sprinters (next 6–24 months): Aggressive ads, reinvesting profit, adding staff and locations fast. Higher revenue growth, thinner margins. Pain point: Stress spikes when you try to live in both modes. Pick one and align decisions (ads, hiring, goals) accordingly. 💸 Lesson 2: What Are You Working Toward—And How Much Is Enough? Keynote insights (money mindset): Most owners want time/financial freedom, not 30 weekly treatments forever. Define “enough” by monthly spend, then pick a path: Path A (Asset Sale + 4% rule): Build a valuable, owner-light clinic and sell (e.g., ~$3M yields ~4% ≈ ~$10k/mo). Path B (Autopilot Dividends): Run a $500k–$750k clinic at ~20% profit, removed from day-to-day, and pay yourself ~$8k–$12k/mo. Reality check: If “freedom” is the goal, you can’t stay chained to a 25–30 visit caseload. Do a time audit, cut the non-revenue 80%, delegate, and invest time into lead follow-up, email, local marketing. ⏱️ Lesson 3: Time-Based Offers Beat Session Packs Clinics in the room are shifting from 10/15/24-packs to 2, 3, 6, or 9-month programs tied to a plan of care. Why it works for patients: Easier to grasp (“3 months to fix your back”) than “12 sessions.” Aligns with outcomes, not swipe count. Why it helps staff sell: Logical, care-plan based, less transactional. Reported higher close rates. Why it helps finance/ops: No stranded sessions on the books (cleaner A/R), higher average visit value, simpler forecasting. Watchouts: Keep all marketing congruent (don’t advertise session bundles alongside time-based plans). Think through holiday timing (e.g., Thanksgiving–New Year travel) and set start windows or pause rules. ⚡ Quick Wins You Can Use Today 🧠 Pick your lane (builder vs. sprinter) and align Q4 goals to it. 📝 Define your monthly “enough” number; choose Path A or B and reverse-engineer the clinic. 📆 Pilot time-based programs (2/3/6 months) with clear expectations, cadence, and continuity plan. 📣 Unify messaging across site, email, ads, and front-desk scripts—no mixed models. ⏳ Run a one-week time audit; cut/automate non-revenue tasks and redeploy hours to follow-ups, email, workshops. 📣 Why This Matters Now Clarity on horizon + a concrete wealth target + time-based packaging gives you a simpler path to a profitable, owner-light clinic. It reduces stress, lifts close rates, cleans up your books, and makes scaling staff and marketing far easier. 📥 Get the Playbooks Want scripts, pricing frameworks, and rollout checklists for time-based offers—plus the wealth planner worksheet? 👉 Get the Playbooks & Book Your Free Call 📱 Follow for More Follow @_jeremydupont for proven clinic growth strategies in 2025. Pick your path, define “enough,” and package your care the way patients actually buy. Simpler clinic. Better profit. More freedom.

Sep 23, 2025 • 15min
Ep44 | What Phone System Should I Use, My Leads Suck, Custom Packages
🎙️ Episode – Office Hours: Solving Real Clinic Owner Challenges 📞 Book a Free Strategy Call Here Running a cash-based clinic comes with unique challenges—whether it’s phone systems, dealing with insurance-minded leads, or creating custom care packages. In this Office Hours episode, Jeremy Dupont answers three real questions from clinic owners inside the Patch community. These are the same struggles you’re facing, and the solutions shared here can save you time, money, and missed opportunities. 📌 Episode Topics: Phone Systems: Why the wrong system silently kills growth and the 3 features your clinic must have (CRM integration, ease of use, and AI capabilities). Insurance-Focused Leads: How to handle the “Do you take Blue Cross?” question, improve your sales process, and tweak ad copy to pre-qualify leads. Custom Packages: Why you should sell based on plans of care, not just session counts, and how to systemize package options for staff consistency. ⚡ Quick Wins You Can Use Today: 📲 Choose a phone system that integrates with your CRM (Jeremy recommends OpenPhone + HubSpot). ✅ Don’t send leads to voicemail—use AI agents or call tracking to capture every opportunity. 🎯 Run discovery calls to explain the value of cash-based care before patients default to insurance. 📝 Update your ad copy to include “No insurance needed” and filter out unqualified clicks. 📊 Create packages based on plans of care (10, 15, 24 sessions) instead of finances, ensuring better outcomes and easier sales. 📣 Why This Matters Now Too many clinics lose revenue from missed calls, unqualified leads, or poorly structured packages. By fixing these three areas, you can build repeatable systems, close more patients, and scale beyond a single-provider practice. Clinics that implement these strategies regularly jump from $40k months to $80k–$100k months—and beyond. 📥 Get the Playbook Want the full setup for systems, sales scripts, and package structures? Download the step-by-step playbook and learn how to scale your clinic the right way. 👉 Get the Playbook & Book Your Free Call 📱 Follow for More Follow @_jeremydupont on Instagram for proven clinic marketing strategies in 2025. The difference between a stagnant clinic and a thriving one often comes down to systems, sales, and packaging. Master these, and you’ll never look at growth the same way again.

Sep 16, 2025 • 16min
Ep43 | The Biggest Mistake Clinics Make With Google Ads
🎙️ Episode – Conversion Tracking Mastery: Unlocking Google Ads for Clinics 📞 Book a Free Google Ads Strategy Call Here Most clinic owners give up on Google Ads after a month, thinking they don’t work. The reality? Google Ads do work—if you set them up correctly. The difference between wasting thousands and filling your schedule is one thing: conversion tracking. In this episode, Jeremy Dupont breaks down exactly how to set up your Google tech stack—Search Console, Analytics, Tag Manager, and a CRM—so you can feed Google’s AI the right data, optimize your account, and turn clicks into patients. This is the #1 reason clinics fail with Google Ads, and fixing it can unlock 10, 20, or even 50 new patients a month. 📌 Episode Topics: The Truth About Google Ads: Why they work anywhere—if you track conversions properly. Conversion Tracking Basics: Big conversions (forms, discovery calls) and micro conversions (clicks, page views). Google Search Console: How to use search queries, rankings, and mobile data to improve ads. Google Analytics: Track user behavior, bounce rates, traffic sources, and form submissions. Google Tag Manager: Setting up tags & triggers to capture the right data (without breaking your site). CRM Integration: Why spreadsheets aren’t enough and how CRMs show real ROI. ROI Tracking: From lead to discovery call to evaluation—understanding the full funnel. ⚡ Quick Wins You Can Use Today: ✅ Set up Google Search Console, Analytics, and Tag Manager—don’t skip them. 🎯 Track both form fills and discovery calls as key conversions. 📲 Add micro conversions like button clicks and page scrolls to help Google optimize. 🗂 Use a CRM (like HubSpot) to track leads and connect campaigns to revenue. 📊 Measure ROI based on real conversions, not “gut feel.” 📣 Why This Matters Now If you’re running Google Ads without proper conversion tracking, you’re feeding Google bad data—and that means wasted money. By setting up your tracking correctly, you give Google the information it needs to send you more patients who actually convert. This is how clinics scale ad spend to $5k–$6k/month and fill multiple providers’ schedules. 📥 Get the Conversion Tracking Playbook Download the full setup guide, step-by-step tutorials, and learn how to make Google Ads work for your clinic the right way. 👉 Get the Playbook & Book Your Free Call 📱 Follow for More Follow @_jeremydupont on Instagram for proven clinic marketing strategies in 2025. Think Google Ads don’t work for your clinic? They do—if you master conversion tracking. Set it up right, and you’ll never look at ads the same way again.

Sep 9, 2025 • 23min
Ep42 | 10 Google Ads Commandments
🎙️ Episode – The 10 Ads Commandments: Making Google Ads Work for Your Clinic 📞 Book a Free Google Ads Strategy Call Here Have you ever thought, “Google Ads just don’t work for clinics like mine”? You’re not alone—many owners feel the same way after wasting money on bad clicks and no patients. But here’s the truth: Google Ads do work for every clinic—cash-based or insurance, small town or big city—if you know the rules. In this episode, Jeremy Dupont shares his 10 Ads Commandments—the proven rules that took his own practice from zero to seven providers, filled 75% of their schedules with Google Ads, and allowed him to step away from treating. Follow these, and you’ll turn Google Ads into a predictable pipeline of new patients month after month. 📌 Episode Topics: The Truth About Google Ads: Why they work for every clinic—if you set them up right. The 10 Ads Commandments: The rules that separate successful clinics from the ones burning cash. Rule #1 – Create an Irresistible Offer: Low-risk, high-value evaluations (like the $50 eval that filled 7 PT schedules). Rule #2 – Sell on the Phone: Why clinic owners convert higher than admins on discovery calls. Rule #3 – Speed to Lead: Why you have 15 minutes, not hours, to respond to new leads. Rule #4 – Be Available: Same-day or next-day discovery calls and evaluations keep momentum. Rule #5 – Follow Up Like Crazy: 5+ touchpoints in 72 hours and nurturing for 60–90 days. Rule #6 – Live Inside Your CRM: Why spreadsheets lose you money and how a CRM keeps leads organized. Rule #7 – Think in LTV, Not Just Evals: Sell long-term plans of care to make ads profitable. Rule #8 – CRO 101: Optimize landing pages for conversions instead of sending people to your homepage. Rule #9 – Build Trust with Google: Get 100+ Google reviews and stack social proof for cheaper clicks. Rule #10 – Budget Like a Boss: Spend at least 1x your average LTV and think in 90-day windows, not weeks. ⚡ Quick Wins You Can Use Today: ✅ Create a low-barrier, high-value evaluation offer (ex: $50 eval). 🎯 Take your own discovery calls to increase conversions. 📲 Respond to new leads within 15 minutes. 🗓 Always have discovery call & eval spots available within 72 hours. 📧 Follow up for 60–90 days with calls, texts, emails, and newsletters. 📊 Track everything inside a CRM, not just a spreadsheet. ⭐ Build to 100+ Google reviews to lower ad costs and boost conversions. 📣 Why This Matters Now Google Ads aren’t broken—most clinics just break the rules. By following these 10 commandments, you’ll stop wasting money on bad clicks and start filling your schedule with patients who are actively searching for help. The right setup makes Google Ads the most predictable growth tool for your practice. 📥 Get the 10 Ads Commandments Playbook Download the full checklist, step-by-step setup tutorial, and learn how to make Google Ads work for your clinic. 👉 Get the Playbook & Book Your Free Call 📱 Follow for More Follow @_jeremydupont on Instagram for proven clinic marketing strategies in 2025. Think Google Ads won’t work for your clinic? Think again. Follow the 10 Ads Commandments—and you’ll see just how powerful they can be.

Sep 2, 2025 • 27min
Ep41 | Should You Use Google Ads AI?
🎙️ Episode – Should You Use Google Ads AI? « Book a Free Google Ads Strategy Call Here » On the surface, Google’s AI Max campaigns sound like the perfect solution: no keywords, no targeting, no copywriting—just AI doing the work while you sleep. But if you’re a clinic owner with a small ad budget, this shortcut can burn through your money without bringing in a single patient. In this episode, Jeremy Dupont breaks down exactly why AI Max campaigns can backfire, when they actually make sense, and how to protect your ad dollars by keeping control over your campaigns. You’ll see real-world examples of AI-generated ads—and why they often miss the mark for physical therapy clinics. 📌 Episode Topics: The Allure of AI Max Why “no setup, just results” is so tempting How Google’s incentives differ from your clinic’s Clicks vs. actual patient evaluations Where AI Max Goes Wrong Irrelevant ad groups: PT jobs, DPT programs, wellness, nutrition Burning budget on searches that never become patients No control over copy, targeting, or landing pages When AI Max Might Work Large clinics spending $5k–$10k/month Years of conversion data already in place AI can replicate and optimize proven ad copy Inside Google’s AI Features Search Term Matching & Asset Optimization—already in standard campaigns URL inclusions/exclusions: why they still require human input Generative AI copywriting: only works if you already have strong ads Real Ad Examples Nutrition and wellness campaigns eating up PT ad budgets Brand campaigns making you pay for people who already know you Auto injury & hand therapy ads sending traffic to irrelevant pages The Smarter Path Start with a general search campaign + conversion tracking Manually control search terms, ad copy, and landing pages Layer AI tools only after you have strong data to optimize ⚡ Quick Wins You Can Use Today: ✅ Don’t launch AI Max if your budget is under $1,000/month 🎯 Use search campaigns with conversion tracking first 🖊 Control ad copy and target only PT-specific terms 📌 Exclude irrelevant URLs (nutrition, wellness, etc.) 📈 Layer AI features only once you have proven ad data 📣 Why This Matters Now AI Max may be the future, but it’s not ready for small clinics today. Without control, you risk spending hundreds on irrelevant clicks instead of filling your schedule with patients. By learning the right sequence—manual setup first, AI later—you’ll build ads that are cost-efficient, scalable, and aligned with your clinic’s goals. 📥 Get a Free Strategy Call: https://thepatchsystem.com 📱 Follow for More: Follow @_jeremydupont on Instagram for clinic marketing strategies that actually work in 2025. Thinking about letting Google’s AI run your ads? Listen first—this episode could save your clinic thousands of wasted dollars.

Aug 26, 2025 • 40min
Ep40 | Set Up Your Google Ads In 40 Minutes
🎙️ Episode – How to Set Up Google Ads for Your Clinic « Book a Free Google Ads Audit Here » Even in the age of AI chatbots and the latest shiny marketing tools, Google Ads still reign supreme for getting new patients into your clinic. Why? Because when people are ready to book a physical therapist, they don’t ask ChatGPT—they still Google it. In this episode, Jeremy Dupont shares exactly how Google Ads became the engine that scaled his clinic to 7 PTs and eventually allowed him to sell the business. He then walks you step-by-step through setting up your own Google Ads account the right way—without wasting money or letting Google’s AI spend it on the wrong clicks. 📌 Episode Topics: Why Google Ads Still Win 80% of Google’s revenue comes from Ads (they’ll keep pushing it) Search-based ads = the best ROI for local clinics How Jeremy used Google Ads to fill 75% of evaluations at his clinic Setting Up Your Account Go to ads.google.com and create a new account Always send ads to your website (not just your Google Business Profile) Avoid “auto-setup” by Google’s AI—control your budget manually Choosing Campaign Objectives Set objective to Leads (not just traffic) Track conversions: form fills, calls, booked appointments Why micro-conversions (button clicks, page views) matter Targeting & Search Themes Dial in keywords: “Physical Therapy Clinic,” “Sports Physical Therapy,” etc. Refine by location (include your city, exclude irrelevant areas) Request healthcare ad exemptions to run terms like “Physical Therapy” Building Your Ad Write 15 short headlines + 5 long headlines Add 5 strong descriptions with clear calls to action Upload 20+ real images (not AI stock) Use sitelinks & snippets to take up more ad space Budget & Bid Strategy Start with a small budget ($500–$750/month) Focus on conversions, not just clicks Expect a $3,000 “learning period” for Google to optimize Scale once you know your cost per lead (CPA) ⚡ Quick Wins You Can Use Today: ✅ Open your Google Ads account at ads.google.com 🎯 Set campaign objective to Leads 🖊 Write all 15 headlines + 5 descriptions to give Google room to test 📷 Upload real clinic photos, not AI stock images 📌 Start small with budget, then scale once you know your CPA 📣 Why This Matters Now Google Ads aren’t going anywhere—they’re the most reliable way to generate predictable patient flow for your clinic. By learning how to set them up correctly, you avoid wasting money and build an engine that can scale your business, automate your clinic, and even make it sellable one day. 📥 Get a Free Ads Audit: https://thepatchsystem.com 📱 Follow for More: Follow @_jeremydupont on Instagram for clinic marketing strategies that actually work in 2025. If your clinic needs a steady stream of new patients, this episode gives you the exact blueprint to launch Google Ads the right way.

Aug 19, 2025 • 29min
Ep39 | Give Me 28 Minutes and I'll Optimize Your Clinics Google Business Profile
🎙️ Episode – 6 Steps to Optimize Your Google Business Profile « Get a Free SEO Audit Here » Most PT clinics *have* a Google Business Profile—but very few have one that actually works. In this episode, Jeremy Dupont walks through the six steps to properly set up and optimize your profile so patients can find you, trust you, and book with you. If you’ve ever wondered why your clinic doesn’t show up on Google Maps when someone searches “physical therapist near me,” this is your blueprint to fix it. 📌 Episode Topics: Verify Your Profile Get the blue check mark ✅ Send a quick verification video (clinic exterior, sign, interior) Make sure Google knows you’re a legit business Fix Your Name Include your keyword (e.g., “Physical Therapy”) Consider adding location (e.g., “Dallas”) Use a DBA if you need a legal workaround Add Your Services List PT plus specialties: Dry Needling, Running Analysis, TPI Screenings, Pelvic Health, etc. Connect services to money pages on your website Update and refresh descriptions regularly Post High-Quality Photos Show real patients in action (lifting, needling, exercising) Update every 3 months—inside *and* outside your clinic Pro tip: save photo filenames with keywords (e.g., “dry-needling-boston.jpg”) Choose the Right Category Start with “Physical Therapist” as primary Add relevant secondary categories (Sports Rehab, etc.) Check competitors to see what works Update Consistently Add posts every 2 weeks (repurpose IG/blog content) Reply to every review Refresh photos, services, and hours quarterly ⚡ Quick Wins You Can Use Today: ✅ Verify and lock in your Google Business Profile 🖊 Add “Physical Therapy” + your city to your clinic name (legitimately) 📋 List out all services you offer—don’t just stop at PT 📷 Upload new photos of patients in action 📌 Post on your profile every 2 weeks to stay active 📣 Why This Matters Now Your Google Business Profile is one of the easiest wins for local SEO—and most clinics ignore it. By following these six steps, you’ll move from being buried in search results to showing up in the top three spots on Google Maps. That’s where the new patients are. 📥 Get a Free Audit: https://thepatchsystem.com 📱 Follow for More: Follow @_jeremydupont on Instagram for AI and marketing strategies that actually work in 2025. If your clinic isn’t showing up on Google Maps, this episode shows you exactly how to fix it—step by step.

Aug 12, 2025 • 31min
Ep38 | Do These Three Things To Show Up In AI Search
🎙️ Episode – How to Get Your Clinic Chosen by AI Search « Get a Free SEO Audit Here » AI is already changing how patients find physical therapy clinics—and it’s moving fast. In this episode, Jeremy Dupont explains why Google Maps, ChatGPT, Google Gemini, and AI-driven search will soon decide which clinics get recommended…and which get ignored. Jeremy breaks down exactly how to make sure your clinic is the one AI chooses—while your competitors are still stuck in the past. 📌 Episode Topics: AI Search is Here AI overviews on Google are taking up prime “above the fold” space ChatGPT and other LLMs pull directly from Google Maps, reviews, and websites 3 Keys to Being Found in AI Results Optimize Your Google Business Profile Claim & verify your profile List 10+ specific services with city names Post weekly updates & photos (every quarter at minimum) Keep NAP (name, address, phone) consistent everywhere Get reviews regularly and reply to each one Create AI-Readable Website Content Build “money pages” combining service + location (e.g., Dry Needling in Boston) Use local landmarks, embed Google Maps, and add schema markup Answer FAQs with short, direct answers Include social proof, CTAs, and internal links to related content Be Listed Everywhere Get listed in all major directories (Google, Bing, Yelp, Facebook, Instagram, YouTube, TikTok, Healthgrades, WebMD, etc.) Ensure NAP consistency across all platforms Post regularly on social media with your website link in bios Get featured in local blogs, podcasts, and influencer content Use YouTube with local, service-specific video titles ⚡ Quick Wins You Can Use Today: ✅ Verify & fully build out your Google Business Profile 📷 Add fresh clinic photos and reply to every review 🖥 Create at least one “service + location” money page 📍 Make sure you’re listed in all major online directories 🎥 Post a YouTube video with a local, service-focused title 📣 Why This Matters Now The big chains move slow—you can move fast. By implementing these strategies now, you can dominate local AI search visibility for years before competitors catch on. 📥 Get a Free Audit: https://thepatchsystem.com 📱 Follow for More: Follow @_jeremydupont on Instagram for AI and marketing strategies that actually work in 2025. Want your clinic featured in AI results? Start with a free SEO audit and see exactly where you stand today.

Aug 5, 2025 • 17min
Ep37 | What I Learned From Writing 100 Newsletters
🎙️ Episode – 100 Newsletters in a Row: 10 Lessons That Changed My Business « Join the Free Newsletter Here » This episode marks a huge milestone—Jeremy Dupont has officially written and sent 100 newsletters in 100 weeks. Twice a week. Every week. No breaks. In this solo episode, Jeremy breaks down the 10 biggest lessons he’s learned from writing weekly emails that have helped him grow not one, but two businesses: a cash-based PT clinic and a digital marketing company for clinic owners. If you've ever wondered whether email marketing is worth it or how to get started, this episode is for you. 📌 Episode Topics: Newsletters Still Work Email has driven more growth than ads for both Patch and Ripple Great for nurturing leads and building trust It Takes Less Time Than You Think Block time on your calendar—discipline over inspiration You’ll get faster and better with reps You’re Writing to Signal, Not to Sell Let people self-identify as warm leads based on clicks Follow up 1:1 with people engaging with your content Writing Is the Best Skill for Entrepreneurs Clear writing = clear thinking = better leadership, marketing, and sales Email is Leverage Each newsletter compounds over time Eventually people expect to hear from you The ROI Is Invisible... Until It’s Obvious Many readers lurk—then suddenly buy or book when ready Email is about planting seeds that grow over time Position Yourself as the Expert Even your simplest insights can be groundbreaking for patients Talk about real cases, conversations, and tips from your clinic Consistency Builds Trust Being in their inbox every week makes you the go-to when they need help Email Beats Social Media You own your list; you don’t own your followers Algorithms change—email doesn’t Email Is Still the Best Marketing Tool Jeremy grew both a clinic and a marketing company on newsletters No matter how trends shift, email still converts ⚡ Quick Wins You Can Use Today: 🗓 Block 30–60 minutes weekly to write your first newsletter 💡 Start with real stories or tips from your clinic 📬 Send consistently—same day and time each week 📊 Watch who clicks, then follow up directly 📥 Join the Patch newsletter to see it done in real time: Sign up here 📣 Want Help Writing Newsletters? Hate writing? No problem. Patch offers done-for-you newsletter services so you can stay top-of-mind without lifting a finger. Just DM Jeremy or inquire at Patch to learn more. 📱 Follow for More: Follow @_jeremydupont on Instagram for marketing that works in 2025. Have a topic you want covered? DM Jeremy or share it inside the Patch Slack channel to be considered for a future episode.