
Jeremy on Marketing Podcast Ep50 | If you're thinking about selling your clinic, listen to this first
📍 Read Jeremy's Full Reflection on Selling Ripple
One year after selling his clinic, Ripple, Jeremy Dupont opens up about what it really takes to build a sellable business, survive the M&A process, and why hitting $1 million in revenue is the entry fee for serious buyers. Whether you plan to sell or not, the path to a valuable business is the same: remove yourself, tighten your systems, and focus on what scales.
📌 Episode Topics- The Million-Dollar Benchmark: Why you need $1M in top-line revenue to attract real buyers.
- The Emotional Marathon: What selling your business actually feels like—from endless negotiations to identity shifts.
- Focus Over Diversification: Why chasing multiple ventures kills growth (and how focusing on one can explode it).
- Key Man Risk: How to make your business valuable by making yourself replaceable.
- The Ripple Legacy: How letting go can fuel your next big thing.
After a year of reflection, Jeremy boiled his experience down to three core lessons. Whether you're years away from selling or never plan to, these lessons define what real enterprise value looks like.
1️⃣ Selling Takes Time (and Grit)The sale of Ripple took over a year—filled with banks, lawyers, landlords, and sleepless nights. Even with a trustworthy buyer, the emotional toll was immense. Selling a business isn't a sprint. It's a slow, unpredictable marathon. Expect negotiations, delays, and detours. You need mental endurance as much as financial readiness.
2️⃣ Focus Is the Ultimate MultiplierJeremy admits trying to split his energy between Ripple and building Patch was "bad leadership." The day he sold Ripple was the day Patch took off. His takeaway: stop diluting your focus with side projects, online coaching, or new offers. Double down on your core service. If you're stuck at $40K/month, the answer isn't a pivot—it's mastery of what already works.
3️⃣ Build to Sell—Even If You Don't"You don't have to want to sell," Jeremy says, "but you should build like you might." That means removing yourself from day-to-day operations, hiring the right people, and running clean books. If your business depends on you, it's not valuable. The goal? A clinic that runs profitably, predictably, and independently.
⚙️ What Makes a Clinic Sellable- $1M+ in Top-Line Revenue: The entry ticket to serious buyers like private equity.
- Clean Books & Clear Profit: Know your EBITDA, SDE, and what truly counts as expenses.
- No Key Man Risk: A clinic that thrives without you is one that can sell without you.
- Systems & CRM: Data-backed operations that show lead flow, conversion, and patient lifetime value.
- Proven Marketing Funnels: Paid ads, Google reviews, and automated follow-ups that keep growth consistent.
Too many owners delay hiring out of fear. But you can't scale—or sell—without a team. Expect a short-term dip in margins during the ramp-up, but the long-term payoff is freedom. When your clinic runs without you, you've already won, whether you sell or not.
🚀 Final ThoughtsJeremy's clinic, Ripple, didn't just sell—it thrived after he left. That's the ultimate measure of success. Building a business you can step away from means you've created real independence, both financial and personal.
📣 Share This EpisodeIf you know a clinic owner chasing "freedom" but stuck in the grind, send them this episode. The path to freedom isn't another offer—it's building something that can outlast you.
📱 Follow for MoreFollow @_jeremydupont for real-world systems to grow, scale, and eventually sell your clinic—without losing your sanity in the process.
Build a business that runs without you. That's how you win—whether you sell or not.
