Ep19 | How To Crush Marketing In Q2

Most clinics say they’ll "do more marketing this quarter"—but never actually map out what that means. Then Q2 flies by, and they’re stuck with no new leads, no new patients, and a whole lot of shoulda-woulda-couldas.

This episode changes that.

In today’s episode, we walk you through three plug-and-play marketing campaigns you can run this quarter to create momentum, drive patient bookings, and build top-of-mind awareness—without staring at a blank screen wondering what to say.

📌 Key Takeaways:

🔹 The Fresh Start Campaign – Q2 is prime time to help people reset. After a long winter, your audience is itching to get outside, move more, and shake off the rust. Use this moment to offer a discounted eval (e.g., $59–$99) to returning or new patients, paired with a short session pack to carry them through summer. Think: “Get pain-free and back to your routine before summer hits.”

🔹 The Running Campaign – Target recreational and competitive runners gearing up for spring races. Position your offer as a Run Strong Assessment with a gait analysis or performance screen—even if they’re not in pain. Tailor the copy to race season vibes: “Whether it’s your first 5K or your next PR, we’ll help you prep right and stay injury-free.”

🔹 12 Weeks to the 4th Campaign – For clinics that lean performance: promote a transformation-style program focused on looking, feeling, and performing better by July 4th. Tie it to strength training, pain relief, and confidence for summer. Perfect for active adults who want results now (and a bit of accountability to stay on track).

⚙️ Execution Tips:

• Choose one campaign to run through the full quarter.

• Start marketing now—don’t wait until May.

• Send emails weekly. Post on social. Use flyers. Mention it in sessions.

• Discounts = momentum. It’s okay to offer something lower ticket if it gets people in the door for upsells later.

• Tailor your message to your region + your niche. (e.g., CrossFit = Murph Prep, Pelvic Health = Mother’s Day, Golf = TPI screens.)

💬 Why This Matters:

Most clinics say they’ll “do more marketing” and then wonder why nothing changed. These campaigns give you clarity, consistency, and conversions—because if it’s not planned and on the calendar, it won’t happen.

🎯 Ready to dominate Q2?

Pick a campaign. Lock in the offer. Get your content ready—and execute.

🔗 Want help mapping your Q2 marketing plan? Book a free strategy call at thepatchsystem.com

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