Jeremy on Marketing Podcast

In this episode, we uncover the power of Google reviews as the ultimate tool to boost your clinic's local SEO and drive more patients through your doors. Learn why Google reviews outperform traditional SEO strategies for local businesses and how to implement three simple yet highly effective methods to generate reviews: running a fun staff contest, automating review requests through a CRM, and launching a raffle campaign via email marketing. Plus, we discuss how a well-rounded SEO approach, combining strong technical optimization with reviews, can help you dominate page one of Google. Key Takeaways: Staff Contests: Motivate your team to collect Google reviews by offering incentives like a $500 prize, building team culture and boosting engagement. CRM Automation: Use tools like NPS surveys and new patient email drips to request reviews effortlessly, ensuring consistent growth over time. Email Drip Campaigns: Create a six-email sequence with a raffle incentive to generate 40-70 reviews while engaging your patient community. Technical SEO: Pair your review strategy with a robust website that includes blogs, optimized pages, and a solid backend setup for maximum impact. If you have questions or want to hear specific topics covered, Jeremy invites you to reach out via Instagram at @_jeremydupont. Like, subscribe, and stay tuned for more episodes packed with actionable marketing insights! Grab your free resources to scale your business with The Patch System! These tools are designed to help streamline your operations and boost growth. Check them out here: thepatchsystem.com/freebies

Discover the secrets behind a lucrative email marketing campaign that raked in $130,000! Simplicity is key in landing page design for higher conversions. A well-crafted six-email drip sequence does wonders for engagement. Learn how to effectively follow up with warm leads to boost success. Additionally, explore the value of strategic planning in quarterly marketing efforts to maintain cash flow and overcome common objections. Whether you're in a cash-based clinic or refining your email strategies, this is a treasure trove of actionable insights!

In this episode, we dive into five bold predictions for the physical therapy and cash clinic space in 2025. From the rise of paid advertising as a non-negotiable strategy to leveraging low-barrier offers (LBOs) for better patient conversions, we discuss the trends set to shape the industry. We explore the growing role of AI and automation in replacing traditional admin tasks, the importance of building a personal brand to achieve local celebrity status, and why solo clinic owners may merge with larger practices. With insights on maximizing ROI, streamlining operations, and fostering growth, this episode is packed with actionable takeaways for clinic owners ready to thrive in 2025. Key Highlights: Paid advertising becomes the norm for clinics. Low-barrier offers replace full-price evaluations. AI and automation redefine admin roles. Personal branding fuels local trust and clinic growth. Mergers between solo providers and established clinics gain traction. Free Webinar: Join us on January 16th for a 2025 Marketing Planning Workshop with tools like the Big Patch Calendar to map out your marketing strategy. Sign up HERE https://join.thepatchsystem.com/2025-marketing-webinar If you have questions or want to hear specific topics covered, Jeremy invites you to reach out via Instagram at @_jeremydupont. Like, subscribe, and stay tuned for more episodes packed with actionable marketing insights! Grab your free resources to scale your business with The Patch System! These tools are designed to help streamline your operations and boost growth. Check them out here: thepatchsystem.com/freebies

Uncover the secrets to planning a successful year with strategic insights for 2025. Learn how to set ambitious 'moonshot' goals while maintaining flexibility with quarterly plans. Discover the power of breaking down those goals into actionable monthly and weekly strategies. Consistent daily planning is key to avoiding distractions and achieving sustainable growth. Don't miss the chance to join a free webinar to further enhance your marketing strategies!

In this episode of the Jeremy on Marketing Podcast, shares a game-changing marketing strategy for clinic owners: Q5—the untapped period between December 20th and January 1st. With buyer psychology shifting post-holiday, this is the perfect time to capture attention and drive new patient bookings. Jeremy breaks it into two key phases: Q5 Part 1 (Dec 20–Dec 26): Capitalize on lower ad costs and reduced competition to run highly targeted campaigns on platforms like Meta. Use seasonal messaging to stand out and attract leads. Q5 Part 2 (Dec 26–Jan 1): Reengage past leads and patients who dropped off during the holiday chaos. Use your CRM to follow up with personalized emails, texts, or calls, and take advantage of the "Fresh Start Effect" as people focus on their health goals for the New Year. Jeremy highlights the importance of consistency in content marketing, noting that this time of year offers more visibility with less competition. Staying active on social media and email can help you start the New Year with momentum while others are taking a break. If you have questions or want to hear specific topics covered, Jeremy invites you to reach out via Instagram at @_jeremydupont. Like, subscribe, and stay tuned for more episodes packed with actionable marketing insights! Grab your free resources to scale your business with The Patch System! These tools are designed to help streamline your operations and boost growth. Check them out here: thepatchsystem.com/freebies

Discover four actionable strategies to attract new patients in your clinic. Local marketing emphasizes building trust through community events and influencer partnerships. Learn how to harness SEO and Google Ads for better visibility. Implement CRM systems to streamline lead management and enhance patient follow-ups. Finally, create engaging content across various platforms to maintain strong connections. Tailor your approach based on where potential patients spend their time, and continuously assess and adapt your strategies for success.

A former clinic owner shares valuable lessons learned from selling his therapy business. He reflects on the bittersweet transition and the emotional challenges faced during the sale. Insights into what made his clinic attractive to buyers, like effective marketing and strong operations, are discussed. The shift in focus towards digital marketing marks an exciting new chapter. Listeners gain tips on making their own clinics more appealing and sustainable for growth.

Dive into the journey of building a compelling brand through storytelling. Learn how Ripple Physical Therapy's challenges shaped the creation of Patch. Discover actionable branding strategies that resonate with clients. Explore the metaphor of a leaky bucket to understand marketing's impact on growth. Hear personal tales of navigating marketing in healthcare and the importance of self-management for attracting patients. This insightful look offers a roadmap for clinic owners to scale their businesses effectively.

In this engaging kickoff, Jeremy shares his fascinating journey from starting a cash-based physical therapy clinic to successfully selling it. He highlights how podcasting transformed his perspective on learning from experts. Key insights on digital marketing strategies, including CRM, Google Ads, and SEO, underscore the growth of his business. Listeners can look forward to actionable marketing tips and guest interviews aimed at helping clinic owners thrive. This podcast promises valuable guidance for both solo practitioners and growing teams.