
Jeremy on Marketing Podcast
Jeremy on Marketing Podcast is your go-to resource for actionable strategies and insights on growing and scaling your business, with a focus on digital marketing and entrepreneurship in the healthcare and wellness space. Hosted by Jeremy Dupont, a successful clinic owner-turned-digital marketing expert, this podcast dives into proven methods for building thriving businesses—from Google Ads and SEO to leveraging AI and streamlining operations.
Each week, Jeremy shares lessons learned from his own journey founding, scaling, and exiting a cash-based physical therapy clinic, along with expert interviews and real-world advice you can apply today. Whether you're a solo practitioner, a clinic owner looking to scale, or an entrepreneur with a growth mindset, this podcast is here to help you create more time, location, and financial freedom.
Latest episodes

Jul 15, 2025 • 29min
Ep34 | 5 Marketing Tactics to Dominate the Rest of 2025 (Don’t Skip These)
🎙️ Office Hours Ep. 3 – Your Clinic's 2025 Marketing Plan (That Actually Works) « Grab a Free Marketing Audit HERE! » Welcome to another episode of Office Hours—where Jeremy Dupont breaks down the *exact* marketing plan cash-based clinics should follow to win the rest of 2025 and build momentum for 2026. Most clinics are winging it—random promos, no systems, no real growth strategy. This episode shows you how to fix that. Jeremy outlines the five marketing pillars his team uses to help 300+ clinics grow month after month without burnout, gimmicks, or guesswork. 📌 Episode Topics: Local SEO Is the Priority Page One of Google has changed—again. If you're not in the Map Pack, you're invisible. Jeremy breaks down why local SEO now beats traditional SEO and how to dominate it: Fully update your Google Business Profile weekly Create local money pages tied to services and cities Get listed in 30+ local directories with consistent info Email Campaigns That Actually Generate Revenue You don’t need 10 promos. You need 2–3 well-planned campaigns tied to: Clinic events (rate changes, new staff, moving spaces) Seasonal shifts (Labor Day, open enrollment, Black Friday) Map them out early and build urgency and relevance into your emails. Less spam. More action. Paid Ads Are a Must—Here’s Where to Start Meta and Google Ads aren’t optional anymore. They’re fuel for your best campaigns. Start with Google Ads for high-intent leads (think “PT near me”) Layer in Meta Ads for reach and volume—but follow up fast Set a monthly ad budget of at least $500–$1000 Referrals > Workshops in 2025 Workshops are fading. Jeremy recommends building a “Golden List” of 8–12 key local influencers—trainers, gym owners, executives—and treating them like VIPs. Provide value, expect nothing, and let reciprocity bring referrals your way. Reactivate Past Patients Your easiest revenue is already in your CRM. Build a system to: Send monthly check-in texts (personal, not templated) Automate follow-ups post-discharge Offer tune-ups, performance checks, and seasonal reasons to return Stop chasing cold leads and re-engage the warm ones you’ve already earned. ⚡ Quick Wins You Can Use Today: Update your Google Business Profile every week—photos, posts, hours Run a Labor Day “Fresh Start” campaign for September urgency Build your Golden List of 10 local referral partners and nurture them Send a reactivation text to your top 100 past patients Set your Q3/Q4 ad budget and lock in your campaigns now 📣 Why This Matters Now It’s already July. The back half of the year will fly. If you want 2026 to be your breakout year—more staff, more freedom, more impact—you’ve got to build the engine now. 📥 Grab a Free Audit: https://thepatchsystem.com 📱 Follow for More: Follow @_jeremydupont on Instagram for weekly strategies that actually work in 2025. Want your question answered live? DM Jeremy, drop it in Slack, or comment on YouTube. It might show up in the next Office Hours.

Jul 8, 2025 • 24min
Ep33 | This Is The Gold Rush Moment For Small Clinics
🎙️ Office Hours Ep. 2 – Local SEO Is the New Google Gold Rush « Grab Your Free Local SEO Audit HERE! » Welcome to another episode of Office Hours—where Jeremy breaks down the real-time strategies that clinic owners can use to dominate online and outrank massive competitors without spending like one. This week is all about local SEO—and why small, agile cash clinics have a once-in-a-decade opportunity to outrank national chains. Google has changed the rules, and if you're still focused on blog posts and backlinks, you're already behind. Jeremy walks through what Page One of Google actually looks like in 2025—and the five steps every clinic should take now to win the new search game. 📌 Episode Topics: Page One Has Changed—Forever Forget the “top blue link.” Google now shows paid ads, Google Maps, and AI snippets before traditional search results. If you're not ranking in Maps, you're invisible. Why Small Clinics Are Winning Big chains move like cruise ships. You’re a speedboat. Jeremy explains why speed and relevance matter more than budgets in today’s SEO landscape. 5 Tactics to Dominate Local SEO Jeremy shares the exact framework his team uses to get clinics ranking in their cities: Fully optimize your Google Business Profile Build out local money pages for services + neighborhoods Get listed in 30–40 local directories like Yelp, Bing, MapQuest Dial in technical SEO and improve your domain authority Collect 100+ Google reviews (with an automated system) Does Local SEO Help You Rank in ChatGPT? Yes—and Jeremy shows how the same SEO strategies translate to visibility in AI tools like GPT, Gemini, and Perplexity. AI is the new top-of-funnel; Google is still where people buy. ⚡ Quick Wins You Can Use Today: Update your Google Business Profile biweekly—photos, services, Q&A, and posts Write hyper-local service pages (e.g., “Dry Needling in Lake Nona”) List your clinic in every free online directory you can find Automate your Google review requests through your CRM 📣 Why This Matters Now Search isn’t dying—it’s evolving. And the early adopters will own Page One for the next decade. Don’t let bigger clinics with slower teams beat you. Speed wins. This is your chance to make a move that compounds over time. 📥 Grab the Free Audit: https://thepatchsystem.com/free-local-seo-audit 📱 Follow for More: Follow @_jeremydupont on Instagram for weekly strategies that actually work in 2025. Want your question answered live? DM Jeremy, drop it in Slack, or comment on YouTube. He might riff on it in the next Office Hours.

Jul 1, 2025 • 15min
Ep32 | My Leads Suck, Getting Ghosted on Reviews, and Hiring a Chiro
🎙️ Office Hours Ep. 1 – Google Reviews, Lead Follow-Up, and Hiring a Chiro « Grab Your Free Local SEO Audit HERE! » Welcome to the *very first* episode of Office Hours—a brand new format from Jeremy where he answers real questions from clinic owners in the trenches. This isn’t your typical polished, pre-scripted podcast. It’s raw, unfiltered, and straight to the point—exactly what clinic owners need to hear. Every day, Jeremy gets dozens of DMs, emails, and Slack messages asking how to grow, market, and scale a cash practice. Instead of keeping the answers private, he’s now hitting record and sharing them with you. 📌 Episode Topics: How to Get More Google Reviews (Even from People Who Say They Will But Don’t) Most patients aren’t ignoring you—they’re overthinking the review. Jeremy shares a simple 3-part framework you can send them that removes friction and gets results. Use this in emails, texts, QR codes, or anywhere you ask for reviews. “My Leads Suck”—Here’s Why It’s Probably You (and How to Fix It) Cold leads aren’t bad, your follow-up is. Jeremy reveals the exact cadence and content strategy his team uses to turn cold leads into evals—including why “checking in” doesn’t work and what to send instead (hint: value-based content). Can PT Clinics Hire a Chiropractor? Short answer: yes. Long answer: only if you nail the clinical alignment AND the messaging. Jeremy shares what to avoid so patients don’t feel bait-and-switched—and how to position your brand to win with a mixed team of providers. ⚡ Quick Wins You Can Use Today: Use Jeremy’s 3-step Google review template to boost patient testimonials Implement the 72-hour follow-up cadence (8 touches/day) with cold leads Send value-based follow-ups—like golf tips for golfers or injury-specific guides Clarify your messaging if you hire outside your profession—no surprises for patients 📣 New Format, No Fluff This is the first of many Office Hours episodes—a casual, unscripted breakdown of the most common questions Jeremy gets every week. If you like it, let him know by DM or in the YouTube comments. If it flops, he’ll go back to more polished episodes. 😎 📥 Grab the Free Audit: https://thepatchsystem.com/free-local-seo-audit 📱 Follow for More: Follow @_jeremydupont on Instagram for real talk about growing a cash-based PT practice. Want your question answered live? DM Jeremy, drop it in Slack, or comment on YouTube. He might riff on it in the next Office Hours.

Jun 24, 2025 • 14min
Ep31 | What We Look For In A Local SEO Audit
🔍 2025 Google Maps SEO Blueprint for PT Clinics « Grab Your Free Local SEO Audit HERE! » Google is changing fast—and local clinics that don’t adapt will fall behind. In this episode, Jeremy breaks down why ranking on Google Maps is now more important than ever, what’s changed about Page One, and exactly how to adjust your SEO strategy to dominate local search in 2025. If you’ve been focused only on “blue links” or stuffing keywords, you’re missing where the *real* patient traffic is going. 📉 Why Most PT Clinics Are Losing Page One Page One Has Changed Maps and YouTube now dominate the top of search results. If your strategy is stuck in 2019, you're invisible to local leads. Google Business Profile > Traditional SEO Your ranking on Google Maps depends on proximity, reviews, trust, and content. Optimizing your GBP is non-negotiable. Trust Signals Matter More Than Ever Clinics with under 100 Google reviews and missing local directory listings are falling off the map—literally. 🚀 What You Need to Do Right Now: Get on Google Maps—and aim for Top 3 in a 3–5 mile radius Build out local service landing pages (e.g., “Dry Needling Chestnut Hill”) Optimize your Google Business Profile weekly Get to 100+ Google reviews (and keep them coming monthly) Claim and correct all 40+ local directory listings Start posting relevant videos on YouTube (Google owns it!) 📊 What’s in the Free Audit: Your current Google Maps rankings by mile radius How many directories you’re missing from GBP trust score and quick wins Personalized recommendations to rank fast 📥 Grab the Free Audit: https://thepatchsystem.com/free-local-seo-audit 📱 Follow for More: Follow @_jeremydupont on Instagram for SEO tips that actually get PT clinics new patients. Google Maps is the new front page of the internet for your clinic. Adapt fast—or watch slower, bigger competitors beat you there.

Jun 17, 2025 • 12min
Ep30 | What SEO Agencies Get Wrong About Your Clinic
🏆 2025 SEO Truth Bomb for Physical Therapy Clinics « Grab Your Free SEO Audit Kit HERE! » Jeremy just audited a PT clinic paying for SEO for 2 years—and uncovered a *huge* problem. Tons of traffic? Yes. But nearly all of it from the wrong people. In this episode, you’ll learn the 3 biggest mistakes SEO agencies make with PT clinics—and what you can do to start getting actual new patients from Google, not just empty visits. Hint: If your top keyword is “rib flare,” you’ve got a problem. 📉 3 SEO Mistakes That Are Costing Clinics Patients Irrelevant Keyword Strategy Most agencies chase big search volume, not intent. That’s how you end up ranking for “rib flare” instead of “physical therapy near me.” Local + service = actual evaluations booked. Chasing Vanity Metrics (That Don’t Pay the Bills) 10,000 site visits from the wrong people = zero conversions. If your traffic isn’t local and looking for help now, it’s just noise. Generic Content with No Authority Google now rewards content written by real experts. ChatGPT articles or cookie-cutter blogs written by random freelancers won’t cut it in 2025. You need real PTs writing content for real humans. 🚀 What to Do Instead: Focus on high-intent, local keywords like “ACL rehab Nashville” or “dry needling near me” Ignore total traffic—track calls and evals booked from organic search Write (or have someone who *gets* PT write) your content—Google knows the difference Audit your top keywords now—you might be ranking for the wrong stuff Get a free SEO audit to see exactly what’s working and what’s not 📥 Get Your Free SEO Audit: https://thepatchsystem.com/free-local-seo-audit 📱 Follow for More: Follow @_jeremydupont on Instagram for no-fluff SEO and clinic growth tips. SEO doesn’t have to be a black box. Rank higher, book more evals, and stop wasting money on traffic that doesn’t convert.

Jun 10, 2025 • 17min
Ep29 | Asking Google How Clinics Rank #1
🏆 2025 Local SEO Ranking Cheat Sheet for Clinics « Grab Your Free SEO Audit Kit HERE! » What actually gets your clinic to show up on Google in 2025? Jeremy used Google’s new AI-powered search to break it down—percent by percent. What he found is completely different from what most traditional SEO services are teaching. In this episode, you’ll get the updated ranking factors and learn where to focus your efforts so you can outrank your competitors before they even realize what's changed. Google’s search page has evolved: Maps, Business Profiles, and YouTube videos now dominate. Most clinics haven’t caught up. That’s your edge—if you act now. 📊 Key Takeaways from Google's AI Ranking Breakdown: Google Business Profile – 35% The biggest factor. Make sure your NAP (name, address, phone), services, hours, photos, and updates are filled out and kept fresh. Post weekly, not just once. Technical On-Page SEO – 20% Ensure mobile-friendly, fast-loading pages with proper metadata, schema, and keyword-rich service pages. Bonus: build local service pages by neighborhood. Google Reviews – 15% Aim for 100+ real reviews, added regularly (2–5/month). Set up a CRM flow to automate review requests and respond to every one. Backlinks & Directory Listings – 10% Most clinics miss this. Get listed in niche and local directories (even obscure ones like Foursquare) and reach out for backlinks from community blogs and news sites. User Behavior – 10% Google is now tracking how users interact with your site. If it looks dated or clunky, your rankings suffer. Make it easy to navigate, scroll, and click—with high-quality visuals and no walls of text. Proximity – 10% How close is the searcher to your clinic? You can’t control this—but you can create location-specific pages targeting nearby neighborhoods to expand your reach. 🚀 Pro Tips: Create service pages for each treatment and each neighborhood you want to rank in Use Google's free tools to track technical SEO, index pages, and fix crawl issues Audit your Google Business Profile like it’s your homepage—update it weekly Use CRM or automation to get consistent Google reviews without begging Be first—most competitors are asleep at the wheel 📥 Get Your Free SEO Audit: https://thepatchsystem.com/free-local-seo-audit 📱 Follow for More: Follow @_jeremydupont on Instagram for more no-fluff SEO and clinic growth strategies. This is your SEO cheat sheet for 2025. Google is evolving fast—don’t wait until you’re buried on page two.

Jun 3, 2025 • 14min
Ep28 | Clinic SEO Is Changing
🚨 The New SEO Playbook: Dominate Page One in 2025 « Grab Your Free SEO Audit Kit HERE! » Google has changed the rules—and most clinics haven’t noticed yet. Old-school SEO strategies won't cut it anymore. In this episode, Jeremy Dupont breaks down the 3 biggest changes to Google's algorithm and how you can stay ahead of the curve before your competitors catch up. If your site still relies on outdated tactics like keyword stuffing or a clunky web design, you’re getting outranked by smarter, faster, and more multimodal competitors. Learn what’s changed, what Google is really prioritizing in 2025, and how to adjust before it's too late. 🎯 Key Takeaways: Page Experience is Now a Ranking Factor If your website looks like it was built in 1999, you’re toast. Google now rewards clean, fast, and mobile-optimized designs. Your site should load in under 3 seconds, have clear CTAs, and be easy to navigate with no pop-up chaos. Technical SEO is Non-Negotiable If Google can’t crawl or index your content, it won’t rank it. That means clean URL slugs, updated sitemaps, indexed service pages, and ongoing blog updates are critical. No more "contact1" duplicate pages—it’s time to act like a real business. You Need More Than Just Text Google now favors websites that go multimodal. That means embedding YouTube videos, using images in blog posts, posting regularly on your Google Business profile, and building out your YouTube channel. If you're not using video, you’re losing visibility. 🚀 Bonus Insights: The Search Generative Experience (SGE) is changing what shows up on page one—fast. Google owns YouTube. The more optimized your YouTube channel, the more likely you’ll appear in Google search. Even if you’re not a techie, this is a golden window to outrank competitors who are slow to adapt. AI is indexing everything—so your content across platforms matters. 📥 Get Your Free SEO Audit: https://thepatchsystem.com/revamp-your-website 📱 Follow for More: Follow @_jeremydupont on Instagram for real-time SEO updates and growth tips for your clinic. If you're still optimizing like it's 2015, you’re already behind. Let Patch help you catch up—and win.

May 27, 2025 • 16min
Ep27 | 4 Step Process To Getting On Google Maps
📍 4-Step Local SEO Audit for Clinic Owners « Grab Your Free Local SEO Audit Kit HERE! » Most clinic owners think SEO is about getting on page one of Google. But if you're not showing up in the top 3 spots on Google Maps within a 5-mile radius of your clinic, you're bleeding leads to your competitors. In this episode, Jeremy Dupont breaks down the 4 essential steps to dominate your local map rankings—and get your clinic’s phone ringing. 🎯 Key Takeaways: Map Pack Heat Check 72% of local service searches convert within a 5-mile radius. If you're not in the top 3 on Google Maps for “physical therapy near me,” you’re invisible. Check your ranking manually by driving around or let Patch audit it for you. Google Reviews = Digital Word of Mouth Over 100 real and recent reviews boost trust with Google. Use a system like NPS + CRM automation, or run a creative raffle to consistently collect reviews. Local Directories Build Credibility Your Name, Address, and Phone (NAP) must be listed in directories like Google My Business, Yelp, Facebook, Healthgrades, Apple Maps, Bing, etc. These listings signal to Google that you're a legit business still in operation. Optimize Google My Business Treat your GMB profile like prime real estate. Use proper categories (e.g. “Physical Therapy Clinic”), add seasonal/local photos, post updates every 1–2 weeks, and answer FAQs. The more active and complete your listing, the better your chances of ranking. 🚀 Bonus Tips: Upload new team or clinic photos monthly—seasonal content performs well Sprinkle in keywords in your GMB description (naturally) Use Google Posts to show you're open and active Answer common questions to reduce friction for first-time visitors 📥 Get Your Free Local SEO Audit: https://thepatchsystem.com/revamp-your-website 📱 Follow for More: Follow @_jeremydupont on Instagram for behind-the-scenes SEO insights and clinic marketing tips. If your clinic isn’t ranking on Google Maps, it’s not just a visibility issue—it’s a revenue leak. Use this episode to patch it up.

May 20, 2025 • 19min
Ep26 | 5 Things To Look For In An SEO Audit
🎧 5 Things To Look For In An SEO Audit > Most people think SEO is just about ranking on Google. But without the right website structure, speed, and local intent, even great content won’t save you. In this episode, Jeremy Dupont breaks down the 5 critical elements that every clinic website must address in an SEO audit—and how to actually fix them. Whether you're DIY-ing your SEO or paying someone else to manage it, this episode gives you the clarity and tools to ensure your website isn't silently killing your rankings. 🎯 Key Takeaways: 1. Domain Authority Your site’s “credit score” with Google. Most PT clinics are stuck under 15. Learn how to build it through real content (YouTube, blogs, ebooks), local directory listings, and backlinks from credible sites. 2. Top Keywords You need to know what people are actually typing into Google when your site appears. If your top keyword is just your clinic name, you’re missing opportunities. Tools like SEMrush or Ahrefs show you the real data. 3. Local Search Volume Forget national traffic—local intent wins. Optimize your metadata with high-volume local keywords like “Pelvic Floor PT in Austin” or “TMJ Treatment in Scottsdale.” 4. Website Issues Google doesn’t rank “pretty”—it ranks fast and clean. Use Google PageSpeed Insights to test mobile performance, and fix technical issues like missing H1s, alt text, or 404 errors. 5. Content Strategy & Blog Structure Use a pillar and cluster strategy to show authority. One in-depth blog (the “pillar”) supported by shorter related posts (the “clusters”) with internal links boosts SEO trust and structure. 🚀 Bonus Tips: Stop publishing AI-only blogs—add personality and human context. Use internal linking to signal expertise across topics and services. Create local service landing pages to show Google what you offer—and where you offer it. 📥 Get Your Free SEO Audit: https://thepatchsystem.com/revamp-your-website 📱 Follow for More: Follow @_jeremydupont on Instagram for more clinic growth tips and behind-the-scenes SEO advice.

May 13, 2025 • 15min
Ep25 | You Have Five Seconds To Convert Someone On Your Website
🎧 Pass the Grunt Test: How to Convert Visitors in 5 Seconds In this episode, we break down a simple—but often missed—truth: you have five seconds to keep a website visitor from bouncing. That’s why every page of your site needs to pass the “Grunt Test.” Coined by Donald Miller, this 3-question test ensures your messaging is so clear that even a caveman could grunt out what you do, how it helps, and what to do next. Whether you’re a physical therapy clinic owner or service-based entrepreneur, this framework will help you instantly increase conversions—without running new ads or redesigning your whole site. 🎯 Key Takeaways: Make It Obvious What You Do Most clinic websites fail to say they’re a PT clinic. Fix that. Your header should include a clear headline and image that reflect what you do and who it’s for. Example: “1-on-1 Physical Therapy for Runners in Denver.” Show How You Improve Their Life Don’t sell PT—sell the transformation. Speak to the aspirational identity your clients want: freedom from pain, confidence, performance. Use a “one-liner” format: Problem → Product → Result. Give a Clear Next Step If your call-to-action is buried or unclear, you’re losing leads. Add one clear CTA above the fold and repeat it throughout. Example: “Book Your Free 15-Minute Consult” → leads to a real calendar link, not just a form. 🚀 Bonus Tips: Use real photos—your team, your space, your clients. Stock photos kill trust. Make sure your CTA buttons pass the “Z test” on desktop—top right and bottom left. Use this framework on every single page of your site, not just the homepage. 📥 Download Your Free Website Kit: https://thepatchsystem.com/revamp-your-website 📱 Follow for More: Follow @_jeremydupont on Instagram for weekly marketing tips for clinic owners and service pros.