Jeremy on Marketing Podcast Ep29 | Asking Google How Clinics Rank #1
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What actually gets your clinic to show up on Google in 2025? Jeremy used Google’s new AI-powered search to break it down—percent by percent. What he found is completely different from what most traditional SEO services are teaching. In this episode, you’ll get the updated ranking factors and learn where to focus your efforts so you can outrank your competitors before they even realize what's changed.
Google’s search page has evolved: Maps, Business Profiles, and YouTube videos now dominate. Most clinics haven’t caught up. That’s your edge—if you act now.
📊 Key Takeaways from Google's AI Ranking Breakdown:- Google Business Profile – 35% The biggest factor. Make sure your NAP (name, address, phone), services, hours, photos, and updates are filled out and kept fresh. Post weekly, not just once.
- Technical On-Page SEO – 20% Ensure mobile-friendly, fast-loading pages with proper metadata, schema, and keyword-rich service pages. Bonus: build local service pages by neighborhood.
- Google Reviews – 15% Aim for 100+ real reviews, added regularly (2–5/month). Set up a CRM flow to automate review requests and respond to every one.
- Backlinks & Directory Listings – 10% Most clinics miss this. Get listed in niche and local directories (even obscure ones like Foursquare) and reach out for backlinks from community blogs and news sites.
- User Behavior – 10% Google is now tracking how users interact with your site. If it looks dated or clunky, your rankings suffer. Make it easy to navigate, scroll, and click—with high-quality visuals and no walls of text.
- Proximity – 10% How close is the searcher to your clinic? You can’t control this—but you can create location-specific pages targeting nearby neighborhoods to expand your reach.
- Create service pages for each treatment and each neighborhood you want to rank in
- Use Google's free tools to track technical SEO, index pages, and fix crawl issues
- Audit your Google Business Profile like it’s your homepage—update it weekly
- Use CRM or automation to get consistent Google reviews without begging
- Be first—most competitors are asleep at the wheel
đź“Ą Get Your Free SEO Audit: https://thepatchsystem.com/free-local-seo-audit
📱 Follow for More: Follow @_jeremydupont on Instagram for more no-fluff SEO and clinic growth strategies.
This is your SEO cheat sheet for 2025. Google is evolving fast—don’t wait until you’re buried on page two.