Ep26 | 5 Things To Look For In An SEO Audit

🎧 5 Things To Look For In An SEO Audit

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Most people think SEO is just about ranking on Google. But without the right website structure, speed, and local intent, even great content won’t save you. In this episode, Jeremy Dupont breaks down the 5 critical elements that every clinic website must address in an SEO audit—and how to actually fix them.

Whether you're DIY-ing your SEO or paying someone else to manage it, this episode gives you the clarity and tools to ensure your website isn't silently killing your rankings.

🎯 Key Takeaways:

1. 1. Domain Authority Your site’s “credit score” with Google. Most PT clinics are stuck under 15. Learn how to build it through real content (YouTube, blogs, ebooks), local directory listings, and backlinks from credible sites.
2. 2. Top Keywords You need to know what people are actually typing into Google when your site appears. If your top keyword is just your clinic name, you’re missing opportunities. Tools like SEMrush or Ahrefs show you the real data.
3. 3. Local Search Volume Forget national traffic—local intent wins. Optimize your metadata with high-volume local keywords like “Pelvic Floor PT in Austin” or “TMJ Treatment in Scottsdale.”
4. 4. Website Issues Google doesn’t rank “pretty”—it ranks fast and clean. Use Google PageSpeed Insights to test mobile performance, and fix technical issues like missing H1s, alt text, or 404 errors.
5. 5. Content Strategy & Blog Structure Use a pillar and cluster strategy to show authority. One in-depth blog (the “pillar”) supported by shorter related posts (the “clusters”) with internal links boosts SEO trust and structure.

🚀 Bonus Tips:

• Stop publishing AI-only blogs—add personality and human context.
• Use internal linking to signal expertise across topics and services.
• Create local service landing pages to show Google what you offer—and where you offer it.

📥 Get Your Free SEO Audit:

https://thepatchsystem.com/revamp-your-website

📱 Follow for More:

Follow @_jeremydupont on Instagram for more clinic growth tips and behind-the-scenes SEO advice.