Ep30 | What SEO Agencies Get Wrong About Your Clinic

🏆 2025 SEO Truth Bomb for Physical Therapy Clinics

« Grab Your Free SEO Audit Kit HERE! »

Jeremy just audited a PT clinic paying for SEO for 2 years—and uncovered a *huge* problem. Tons of traffic? Yes. But nearly all of it from the wrong people. In this episode, you’ll learn the 3 biggest mistakes SEO agencies make with PT clinics—and what you can do to start getting actual new patients from Google, not just empty visits.

Hint: If your top keyword is “rib flare,” you’ve got a problem.

📉 3 SEO Mistakes That Are Costing Clinics Patients

1. Irrelevant Keyword Strategy Most agencies chase big search volume, not intent. That’s how you end up ranking for “rib flare” instead of “physical therapy near me.” Local + service = actual evaluations booked.
2. Chasing Vanity Metrics (That Don’t Pay the Bills) 10,000 site visits from the wrong people = zero conversions. If your traffic isn’t local and looking for help now, it’s just noise.
3. Generic Content with No Authority Google now rewards content written by real experts. ChatGPT articles or cookie-cutter blogs written by random freelancers won’t cut it in 2025. You need real PTs writing content for real humans.

🚀 What to Do Instead:

• Focus on high-intent, local keywords like “ACL rehab Nashville” or “dry needling near me”
• Ignore total traffic—track calls and evals booked from organic search
• Write (or have someone who *gets* PT write) your content—Google knows the difference
• Audit your top keywords now—you might be ranking for the wrong stuff
• Get a free SEO audit to see exactly what’s working and what’s not

📥 Get Your Free SEO Audit: https://thepatchsystem.com/free-local-seo-audit

📱 Follow for More: Follow @_jeremydupont on Instagram for no-fluff SEO and clinic growth tips.

SEO doesn’t have to be a black box. Rank higher, book more evals, and stop wasting money on traffic that doesn’t convert.