Nikonomics - The Economics of Small Business

In a dynamic chat, Chris Koerner, Nik's business partner and AI expert, addresses the groundbreaking merge of entrepreneurship and artificial intelligence. They discuss how AI can streamline workflows and enhance productivity, sharing real-world success stories like an optometrist automating healthcare documentation. The conversation also dives into the innovative impact of wearable AI in both healthcare and sales, offering insights on how AI tools can transform business operations and improve customer interactions. Prepare for a fascinating exploration of new business opportunities driven by AI!

Kirill Zubovsky, an entrepreneur who harnesses AI for his ventures, discusses his journey at the forefront of technology. He reveals how he's transforming his co-working space, Brickworks, into a hub of innovation using AI tools. Kirill shares astonishing examples of AI as an IT support and coding assistant. The conversation also dives into his startup, Scoudsie, which empowers non-tech individuals to create projects easily. Prepare to be amazed by the potential and efficiency AI brings to modern business!

Nick Hancock, owner of Direct Outlet Mattress, shares his family legacy in the mattress business and demystifies the industry's economics. He reveals the surprising complexities behind running a mattress store, including the major overhead costs and customer acquisition strategies. The conversation dives into how traditional retailers stack up against direct-to-consumer brands, and Nick shares his success story of leveraging Twitter for brand growth, achieving remarkable sales in just three months.

Amanda Orson, an AI expert reshaping how startups approach technology, discusses the revolutionary ways AI is changing business practices. She introduces seed strapping as a new funding method for maintaining control over growth. Listeners learn about using AI tools like Operator, ChatGPT, and Claude for increased efficiency and as thought partners in decision-making. Amanda also dives into the nuances of data management and how these AI applications can enhance sales forecasting and productivity for future-ready businesses.

Dive into an exciting new series highlighting how real entrepreneurs are leveraging AI in their businesses. Discover practical applications that make a real difference, as guests share insightful use cases in a simple, relatable way. This initiative promises no fluff—just actionable insights and visuals that illuminate the integration of AI into everyday operations. Tune in for valuable lessons and real-world strategies from those on the front lines!

In this conversation, Jon Matzner, an expert in branding and social media strategy, dives into how entrepreneurs can craft unique brands that resonate. He debates the effectiveness of SBA loans for new ventures, shedding light on the complexities of government-backed funding. Matzner emphasizes the importance of engaging with niche audiences over mass followings and discusses how authentic storytelling can create compelling content. Their lively banter explores the evolving dynamics of influence and community in entrepreneurship.

Chris Koerner, a business partner of Nikolas Hulewsky, joins the conversation to discuss advanced AI tools and their impact on small businesses. They evaluate which research tool, Perplexity or ChatGPT, leads for certain tasks. The duo also dives into innovative concepts like custom GPTs and the surprising rise of banana ketchup in the U.S. market. From discussing potential business ideas to exploring interactive entertainment ventures, they offer insights into how AI can unlock new opportunities and market trends.

In this engaging discussion, Derek Kolstad, a newsletter expert with over 600,000 subscribers, shares his secrets for organic growth without paid ads. He breaks down effective strategies for crafting compelling content and building user engagement. Derek discusses diverse monetization methods, including ads and affiliate marketing, and addresses challenges unique to personal newsletters. With actionable tips and insights, he inspires ambition in growing subscriber bases, including the goal of hitting 10,000 in just 60 days. Perfect for aspiring newsletter creators!

In this engaging discussion, Amanda Orson, founder of Galleon, shares her vision for disrupting the outmoded real estate industry with a commission-free marketplace. She explains the frustration with outdated practices and high commission rates, revealing a staggering $100 billion spent on commissions in 2022. Amanda emphasizes the importance of identity verification in transactions and introduces innovative strategies to connect sellers with vendors directly. Her lean approach to business, termed 'seed strapping,' hints at a revolutionary path for real estate.

Chris Koerner, a partner in entrepreneurial brainstorming, joins for a lively discussion on quirky business ideas. The duo explores a unique marketplace for products free from microplastics, connecting sourdough baking with environmental concerns. They dive into leveraging USPS for marketing and unlocking government subsidies for entrepreneurs. The conversation takes a turn to innovative uses of AI in data collection and potential health business trends, merging creativity with practicality in today’s economy.