Nikonomics - The Economics of Small Business 174 - AI SERIES: 15 - How AI is Revolutionizing Home Services Lead Conversion with Bryan Shankman
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May 20, 2025 In this conversation, Bryan Shankman, co-founder and CEO of Lead Truffle, shares his journey from companies like TikTok to the home services sector. He discusses how AI revolutionizes lead conversion through chat and text messaging, making customer interaction smoother. Bryan also reveals innovative uses for ringless voicemail and emphasizes the importance of balancing automation with human touch in customer service. Lastly, he dives into effective AI techniques for prospecting and how they can save time for business owners.
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Creative AI Use Cuts Receivables
- Lead Truffle helps home services businesses convert leads by texting prospects to book jobs automatically.
- A customer creatively used the system to reduce accounts receivable by $50,000 in a month via ringless voicemail.
Keep Human Call Touch
- For home services, having a real person answer the phone is premium and very comforting for customers.
- Don't aim to replace live phone conversations with AI; instead, use AI to complement customer experience.
Entry via Ringless Voicemail System
- Bryan and his co-founder entered home services by building a ringless voicemail system for a pest control owner.
- Their creative use of voice-cloned voicemails helped reduce overdue invoices significantly, marking their market entry.