Welcome back to the third episode of L.I.F.T.S. bringing you the Latest Industry Fitness Trends and Stories hitting the headlines and stirring up some debate.   LIFTS is back to delve into this week’s news and delivered by hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of Sweatworks,. This week, the pair are joined by Jessica Yarmey, Founder of franchise kickboxing studios, KickHouse. Jessica is also in the process of launching new boutique fitness concept, FlexSociety. Every week, our intrepid hosts discuss the breaking news, providing their own perspective on the headlines whilst provoking thoughts and conversations, all delivered in a quick-fix, 30-minute podcast. Today’s discussion is driven by the following news agenda: The intersection between fitness and health with a focus on tech. The Potential Impact of weight loss drugs on the fitness industry and beyond.  Peloton offers live NBA and WNBA game from its entertainment hub.  Gym Shark partners with Google Cloud AI to improve customer experience and drive growth. ====================================================== Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it’s published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog:  https://escapefitness.com/support/catalog https://escapefitness.com/support/catalogue  ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/

On this week’s episode of the Escape Your Limits podcast, our guest is Jim Huether. With a deep-rooted interest in technology, innovation and building global business success, Jim Huether joined Hyperice in 2014. At the time the company was achieving sub $1 million in annual sales. By 2020, under Jim’s leadership, the brand was raking in more than $200 million per annum in global sales and had firmly established ‘recovery’ as an exciting new growth sector. Recognized by Inc. Magazine as one of 500 fastest growing companies in America four years on the trot, Hyperice has carved its place as a market leader not just in recovery but now in the wider Performance and Wellness Technology Space.  This month also marks the start of a partnership between Escape Fitness and Hyperice to deliver to market the new MARS Mobility and Recovery Station, offering gyms a full, in-gym recovery solution. So, great timing on this podcast! In this episode, Jim talks through Hyperice’s journey from startup to global leader in an emerging market. Topics covered included: The challenges of developing a start-up business. Shifting from a compression to a technology brand. Growing the brand beyond hero products. Attracting the right investors. Pro athlete engagement. Breaking into new, complementary markets. Apply data to improve performance. Engagement with the gym sector. ====================================================== Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it’s published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalogue: https://escapefitness.com/support/catalogue  ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/  

Welcome back to the second episode of L.I.F.T.S. bringing you the latest industry fitness trends and stories hitting the headlines and stirring up some debate.   Building on the success of last week’s launch, LIFTS is back to delve into this week’s news and for this episode hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of Sweatworks, are joined by special guest Debra Strougo Frohlich, Founder of Row House. Every week, our intrepid hosts will discuss the breaking news, providing their own perspective on the headlines whilst provoking thoughts and conversations, all delivered in a quick-fix, sub 30-minute podcast. Nike have been making some big moves recently and play a big part in today’s debate. Today we’re discussing: Nike partners with Dimension 6 Fitness for launch of Nike Strength Nike unveil Nike Studios, a network of boutique fitness studios  Barre3 acquires The Barre Code, hitting the 185-location mark Sports Illustrated Resorts to expand across US with active lifestyle at their core CorePower Yoga partners with Matthew & Camila McConaughey Foundation ====================================================== Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it’s published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog:  https://escapefitness.com/support/catalog https://escapefitness.com/support/catalogue  ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/

On this week’s episode of the Escape Your Limits podcast, our guest is Mia Finnegan, an internationally respected wellness and leadership expert, transformation coach, teacher and mentor. Alongside her husband, Ritch, Mia owns Finnegan Wellness, a multifaceted company specializing in health and wellness accountability coaching and transforming people’s lives spiritually, mentally and physically. Mia is no stranger to success. By age 8, Mia was a competing gymnast despite her dad telling her she’d never amount to anything. Proving him wrong, her self-drive and positive mind set continued to lead her to numerous athletic achievements including Ms. Olympia Fitness 1995, Ms. Galaxy Fitness 1995/96 and Ms. Natural Universe 1992 to name just a few.  Now also a Personal Trainer to the stars, Mia states she is in the ‘results business’ NOT the ‘fitness business’ and leads with a nutrition first approach.  In this podcast, Mia talks about: Debunking the myths surrounding women’s fitness. Maximizing health before menopause hits. The training being just 20% of the equation. Holding her clients accountable to the truth. Positive mental state, self-believe and self-esteem. Becoming the best version of yourself, no-one else. Promoting strong, not skinny physiques for women.  Therapy and battling the grief of losing her son.  To learn more about Mia Finnegan, click here ====================================================== Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it’s published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog:  https://escapefitness.com/support/catalog https://escapefitness.com/support/catalogue  ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/

Welcome to the very first episode of L.I.F.T.S (Latest Industry Fitness Trends & Stories).   This week sees the launch of a brand new snackable podcast, hosted by two of the fitness industry’s most informed and curious innovators, Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of Sweatworks.   Every week, our intrepid hosts will discuss the breaking news making the headlines, providing their own perspective on events and developments whilst provoking thoughts and conversations, all delivered in a quick-fix sub 30 minute podcast.   To celebrate the launch, this week our hosts are joined by special guest, Emma Barry, CEO & Founder at Trouble Global and author of the best-selling book: Building A Badass Boutique.   Together, the three take a dive into the latest developments, including: ● The appointment of Bryan O’Rouke as CEO, Core Health & Fitness. ● Lululemon signing Peloton content deal and shutting down its Mirror service. ● Xponential Fitness announcing the unveiling of its VR App for Meta Quest 3. ● Interactive Strength, owner of FORME, acquiring CLMBER to target B2B fitness market via distributor, Woodway. ====================================================== Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it’s published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog:  https://escapefitness.com/support/catalog https://escapefitness.com/support/catalogue  ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/

On this week’s episode of the Escape Your Limits podcast, our guest is Larry Nolan. Having narrowly avoided slipping into a life of crime during tough, poverty stricken, teenage years, Larry Nolan has gone on to build an impressive fitness empire.  In addition to launching Hardcore Fitness Gyms supporting more than 20 franchised sites and recognized by Inc Magazine as one of the fastest growing private companies in the US, Larry is founder of Hardcore Nutrition and creator of I.L.I.F.T Technology, a digital coaching system that supports people safely and effectively through group exercise routines. He is also the owner of Bulletproof Fitness, a company creating quality, no compromise, multi-use fitness equipment. Throughout his career, Larry has overcome many hurdles to retain his position as one of the fitness industry’s most resilient disruptors and accomplished innovators. In this episode of the Escape your Limits Podcast, Nolan talks about:   Steering Hardcore Fitness Gyms successfully through the global pandemic. The growth in popularity and practice of strength training. The importance of personalized training even in a group training environment. Challenges of running a franchise business. Recovering from a post pandemic membership turndown. Adapting after the demise of social media lead generation.  Building a fitness equipment brand. Fighting off equipment innovation copycats. The power of community. To learn more about Larry Nolan, click here ====================================================== Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it’s published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog:  https://escapefitness.com/support/catalog https://escapefitness.com/support/catalogue  ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/

On this week’s episode of the Escape Your Limits podcast, our guest is Ivan Ivanov, Olympic Greco-Roman wrestler and world silver medalist turned renowned and respected coach, CEO and Founder of fitness tools and training methods company, Suples and Inventor of the Bulgarian Bag.  Having been recruited by the United States by USA Wrestling in 1999 to assist with its national and Olympic wrestling programmes, Ivanov soon made the decision to stay and became the Head Coach of the TAC Wrestling Club in Salt Lake City, Utah, where he developed multiple US National Greco-Roman and freestyle champions.  After this success, Ivanov was appointed Head Greco-Roman Wrestling Coach at the Training Centre in Michigan where he developed several Olympic medalists from 2002 to 2009.  Building on this, Ivanov was inducted with highest honors into the USA National Wrestling Hall of Fame in the category of Lifetime Distinguished Service and Achievement and just last year, Ivanov was appointed as General Manager of US Greco-Roman Programmes for USA Wrestling.  Now, as CEO and Founder of Suples, and a highly experienced, and respected coach, Ivanov continues to help aspiring athletes through his successful style of coaching, focusing on control and structured programs, and driving his athletes to find the self-motivation and determination required to be the best they can be.  We caught up with Ivan at the Bulgarian Bag World Championships which took place in Boise, Idaho last month. In this podcast, Ivan talks about: Coaching through control and structure. The difference between talented and coachable athletes. Sparking the light in his athletes. Why it’s key to find your own style of coaching. Integrating the Bulgarian Bag into his training.  Always accepting the challenge. Preparing for competition. Learning from every experience. To learn more about Ivan Ivanov, click here ====================================================== Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it’s published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalogue:  https://escapefitness.com/support/catalog https://escapefitness.com/support/catalogue  ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/

On this week’s episode of the Escape Your Limits podcast, our guest is Kat Barefield, a certified personal trainer, life coach, registered dietitian and VP of Nutritional Services at Dot.fit on a mission to ‘empower people to create lifelong habits to support optimal health and longevity’.  With a love of sport, having been a competitive athlete growing up, Kat developed an interest in how athletes maximize their nutritional fueling to achieve their goals. She followed this passion, achieving a Bachelor of Science degree in Athletic Training from San Diego State University, a Master of Science degree in Sports Nutrition from California Polytechnic University, Pomona and completing her official registration as a dietician with the Academy of Nutrition and Dietetics. Bringing with her more than 25-years’ experience working in the fitness industry, Kat is also a successful author, the creator of several weight management programs and education resources for fitness professionals around the world. In this podcast, Kat talks about: Nutritional myths and misinformation. The ever-evolving nature of nutrition.  The importance of correct execution. The vicious cycle of emotional eating. Why protein needs to be a priority for all. How the wrong diet can lead to ‘fat overshooting’. Approaching any program with real intention. To learn more about Kat Barefield, click here ====================================================== Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it’s published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalogue: https://escapefitness.com/support/catalogue ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/

On this week’s episode of the Escape Your Limits podcast, our guest is Tara Dillon, one of the most experienced and influential people in the UK fitness industry. Tara has dedicated her entire career to pushing up professional standards within the leisure sector.  Following many years in operations and public sector management roles, Tara took on the role of Executive Director at the IQL UK – driving professional standards in water safety, before being appointed as CEO of the Chartered Institute for the Management of Sport and Physical Activity (CIMSPA). CIMSPA is the official professional development body for the UK’s sport and physical activity sector. Having gained Chartered status in 2012 - a feat many thought impossible to achieve let alone maintain - Tara has established CIMSPA as a core systems partner in the delivery of Sport England’s 10 year Uniting The Movement strategy, fully committed to supporting the sector’s collective ambition to get more people, more active more often. Tara is an approachable, passionate professional, who leads by example. With Tara at the helm, CIMSPA has grown from a handful of dedicated employees to an expanding workforce that is in the middle of a large recruitment drive. With CIMSPA officially recognized as a Best Companies 3-Star World Class company and awarded #1 best company to work for in the not-for-profit sector, Tara has created a company culture that supports everyone to be the best they can be. Today, Tara Dillon talks about: The role of CIMSPA and how it came about. The achievement of Chartered status and its significance. The challenge of being heard by government.  The importance of data.  Cracking the Treasury. The value of a preventative health strategy.  How people are loyal to people. Engaging the older population. To learn more about CIMPSA: https://www.cimspa.co.uk/ ====================================================== Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it’s published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalogue: https://escapefitness.com/support/catalogue ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/  

On this week’s episode of the Escape Your Limits podcast, our guest is Paul Lubicz. Over the last 25 years, Lubicz has traveled the world, applying his unique Wellbeing Management Strategy to inspire happiness and health. His clientele includes some of the most influential people on the planet from Hollywood superstars to international royalty and multi-national CEOs.  Lubicz’s philosophy is based on a belief that peace, balance and vitality all stem from within and can only be achieved through actively seeking to understand and connect with one’s ‘self’.  Having been on his own journey of self-discovery that has involved trekking through some of the most inhospitable environments, Lubicz has developed a simple and meaningful process that combines mindfulness and wellbeing practices to unlock infinite possibilities that have an overwhelmingly positive and lasting effect.   Today, Paul Lubicz talks about: Controlling the controllables. The merits of plant medicine.  The value in shifting perspective. An inward dive into belonging, awareness, purpose and presence.  The power of hope and love. The impact of natural psychedelics on creativity. Experiencing Ayahuasca and 5-MeO-DMT (toad venom). Connecting with a higher power.   To learn more about Paul Lubicz, click here  To listen to Paul Lubicz inaugural Escape Your Limits Podcast: “Motivation to find faith and trust in yourself” (Episode #85), click here ====================================================== Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it’s published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalogue: https://escapefitness.com/support/catalogue ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/