Welcome to the latest episode of L.I.F.T.S. This episode is part-two of a three-part podcast series recorded live at Beyond Activ, a leadership, investment and business development event in September 2024.

In this episode, hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of Sweatworks, talk to four guests from both sides of the fence - the operator and suppliers within the fitness industry:

• Adam Sedlack, CEO, UFC Gyms
• Jack Daly, CEO, TRX
• Jay Worthy, CEO, Myzone
• Ashley Mills, Co-Founder & Co-CEO, obé Fitness and Mark Mullett, Co-Founder & Co-CEO, obé Fitness

 In this episode, topics discussed include:

• Impact of low-cost gyms setting new price expectations.
• Disciplined growth plans important for sustainability.
• Staying On-Trend with Functional Fitness to Grow Global Brand.
• Focusing on functional strength in line with growing consumer interest.
• Leveraging Wearable Data: The Future of Personalization, Insights and Behavior Change in Fitness.
• The evolution of wearables and increasing role they will play in driving industry growth and health outcomes.
• Opportunities to utilize wearable data through analytics to provide personalized, actionable insights for members.
• Body Literacy and Women’s Health.
• Funding and the economic environment.
• Strategic Partnerships and Future Growth.

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0:00 Intro

2:33 Adam Sedlack | CEO | UFC Gyms

26:11 Jack Daly | CEO | TRX

47:15 Jay Worthy | CEO | Myzone

1:03:31 Mark Mullett & Ashley Mills | Co-founders | obé Fitness