Welcome to the latest episode of L.I.F.T.S. This episode is the final instalment of a three-part series recorded live at Beyond Activ, New York City – a fitness focused leadership, investment and business development event held in September 2024.

In this episode, hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of Sweatworks get under the skin of the industry to explore where investors are placing their funding, new product innovations, the fate of the  boutique fitness market and the evolution of HVPL clubs. 

Today’s guests are:

• Pete Moore, MD Integrity Square and Krissy Vann, Director of Content at All Things Fitness and Wellness.
• Nicoline Roth, Founder, Nordic Strong plus owner & manufacturer of the Nordic Trainer.
• David Weston, MD, HighPost Capital.
• Yvette & Neal McGaffin, Co-Founders,  Reform RX.

In this episode, the conversation covers:

• Importance of strategic locations and lease terms.
• The danger of trying to be all things to everyone.
• The growth of Pilates and the success of [solidcore].
• Emerging fitness trend: spotlight on Metabolic and New York Athletic Club's Squads.
• Introducing the Nordic Strength concept, based around the Nordic way of life.
• Future development :a studio and at-home integration.
• Fitness investment strategies – where is it wise to invest right now?
• The rise of 2.0 players: Crunch Fitness, EOS Fitness, Fitness Connection, Chuze Fitness.
• The evolution from HVLP 2.0 to HVLP 3.0.
• The rise of the social wellness club.
• Solving the instructor talent problem.
• What is driving the Pilates boom and can it last?

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0:00 Intro

0:30 Pete Moore | Integrity Square

22:33 Nicoline Roth | Nordic Strong

35:45 David Weston | HighPost Capital

55:34 Yvette & Neal McGaffin | Reform RX