

Build Mode
TechCrunch
On Build Mode, TechCrunch's Startup Battlefield Editor Isabelle Johannessen cuts through the startup mythology to uncover how founders survive the brutal early days, navigate impossible funding landscapes, and somehow keep their companies — and sanity— intact. Each season, Isabelle is joined by founders, investors, and operators to dig into specific aspects of the startup journey, from creative go to market strategies to founder mental health. The interviews are full of candid startup wisdom—think cap table drama, co-founder breakups, and pivot panic. So, if you’re starting a company or or even just thinking about it, this is your survival guide.
Episodes
Mentioned books

Feb 20, 2024 • 47min
Bringing the wedding industry into the 21st century with Shan-Lyn Ma of Zola
This episodes dives into the massive web of the wedding industry with Shan-Lyn Ma, the co-founder and CEO of Zola. Ma talked about why she decided to launch the business after trying to buy a gift for a friend and realizing that wedding registries were still living in the past. Ma spoke about how the company navigated changes in the digital and competitive landscapes over the last decade and how the company powered through the pandemic's impacts on the industry.(0:00) Introduction(3:33) Creating a better wedding planning experience(8:45) Building in the wedding industry(13:45) Inclusivity in the wedding space(18:35) Personalizing wedding planning(23:11) Adapting to the pandemic(33:08) AI-generated thank you notes(43:00) What's next
Found posts every Tuesday. Subscribe on Apple, Spotify or wherever you listen to podcasts to be alerted when new episodes drop. Check out the other TechCrunch podcast: Equity . Subscribe to Found to hear more stories from founders each Connect with us:
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Via email: found@techcrunch.com

Feb 13, 2024 • 50min
Closing the talent gap and mitigating bias in hiring with Tigran Sloyan from CodeSignal
Tigran Sloyan, CEO of CodeSignal, discusses how skills assessment can mitigate bias in hiring, the impact of AI on jobs and learning, the potential of AI tutoring platforms for personalized learning, and the importance of apprenticeships in the tech industry.

Feb 6, 2024 • 45min
Bootstrapping until the business finds a home with Beatrice Dixon from The Honey Pot
Not many businesses start with a seemingly incurable case of Bacterial Vaginosis but today’s guest, Beatrice Dixon, found a company and a cure all in one. The Honey Pot is a plant-based vaginal wellness brand that was co-founded by Beatrice after she launched by selling her products at hair shows. On today’s episode, she tells Becca and Dom how those hair shows lead to the Honey Pot hitting shelves in Target.They also talked about:
How Beatrice knew it was time to stop bootstrapping
The importance of finding investors who understand your mission and the intentional culture of your company
The downside to having a fiercely loyal customer base
Trusting the process and making decisions with the your consumers in mind
Found posts every Tuesday. Subscribe on Apple, Spotify or wherever you listen to podcasts to be alerted when new episodes drop. Check out the other TechCrunch podcast: Equity . Subscribe to Found to hear more stories from founders each Connect with us:
On Twitter
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Via email: found@techcrunch.com

Jan 30, 2024 • 32min
Navigating media's ups and downs with theSkimm co-founders
Carly Zakin and Danielle Weisberg, co-founders of theSkimm, discuss navigating the media industry, building a team that aligns with your vision, and the power of having a unique voice. They also talk about their early days of grassroots marketing, the importance of newsletters, and prioritizing growth.

Jan 23, 2024 • 43min
Where gut health meets hypergrowth with Ben Goodwin from Olipop
Gut health might be having a moment on TikTok but Ben Goodwin the co-founder and CEO of Olipop knows first hand the monumental impact a healthy microbiome can have on your mental and physical health. Today on Found. Becca and Dom are joined by Ben to talk about how he led the gut-healthy soda brand to amass $200 million in gross sales just five years after their launch.They also talked about:
How the team prioritizes access to the product in low-income areas and food deserts
Fundraising and pitching to CPG investors
The importance of health and wellness companies to do research to back up their products claims
The key to changing consumer behavior
(0:00) Introduction and two truths and a lie(2:12) Olipop introduction(5:42) Researching the microbiome(11:34) The industrial diet in America(15:03) Transitioning from research to product development(17:49) Product nostalgia and marketing(20:29) Market share in the beverage industry(23:26) Olipop’s 200 million dollar year(25:44) Targeting food deserts(27:36) Time management as CEO(31:06) Fundraising and pitching investors(33:32) What’s next(36:03) Host commentary
Found posts every Tuesday. Subscribe on Apple, Spotify or wherever you listen to podcasts to be alerted when new episodes drop. Check out the other TechCrunch podcast: Equity . Subscribe to Found to hear more stories from founders each Connect with us:
On Twitter
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Via email: found@techcrunch.com

Jan 16, 2024 • 43min
Taking a DTC brand to IRL stores with Gabi Lewis from Magic Spoon
Gabi Lewis, co-founder and CEO of Magic Spoon, shares their journey from a startup focused on insect protein to reinventing the cereal industry. They discuss challenges of introducing unconventional foods and the decision to expand from D2C to retail. They also touch on leadership evolution, favorite cereal flavors, and upcoming flavors.

Jan 9, 2024 • 38min
Lessons from 20 years in the language learning business with Markus Witte from Babbel
On today’s episode of Found, Dom and Becca talk to Markus Witte, co-founder of Babbel, a language learning app that had been operating since 2007. Babbel has become one of the most prominent language-learning apps but their first product was essentially just a vocab game and they quickly discovered that a multi-modal way of learning will always be more effective. Markus also talked about why he decided to step down as CEO and take on the role of chairman and how all four co-founders have worked together to stick to the original mission of Babbel even after nearly 20 years. They also talked about:
Being a very early adopter of a subscription business model
The struggles of fundraising in Berlin in 2008 and how to operate intentionally lean
How the company has implemented AI tools back when AI was still machine learning.
Building a team that is deeply rooted to the original mission and how Markus developed the skills of an empathetic leader
Found posts every Tuesday. Subscribe on Apple, Spotify or wherever you listen to podcasts to be alerted when new episodes drop. Check out the other TechCrunch podcast: Equity . Subscribe to Found to hear more stories from founders each Connect with us:
On Twitter
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Via email: found@techcrunch.com

Jan 2, 2024 • 29min
Scaling the freemium model with Alex Zaccaria from Linktree
Rebecca Bellan interviews Alex Zaccaria, co-founder and CEO of Linktree, discussing scaling the freemium model, challenges and benefits of fundraising internationally, and how Linktree changes content curation for creators.

Dec 26, 2023 • 26min
What we learned from a year of talking to founders
Hosts reflect on favorite conversations and predict startup trends for 2024. They discuss innovative climate tech companies, AI ethics, and fundraising. They also explore building good founder relationships and what next year could look like for startups.

Dec 19, 2023 • 43min
Making justice more accessible with Charlie Hernandez from My Pocket Lawyer
This week’s episode is focused on Charlie Hernandez and his journey of building My Pocket Lawyer, an online platform that is meant to democratize access to legal advice and guidance for those that might not be able to afford a lawyer. Hernandez talked about why he decided to put his law degree to use to tackle this problem. He also talked about:
How My Pocket Lawyer uses AI to curate publicly available legal documents for its users
Why a startup is a better approach to tackle this problem compared to a nonprofit or pro bono legal work
The feedback he’s gotten from potential customers and the legal industry
Found posts every Tuesday. Subscribe on Apple, Spotify or wherever you listen to podcasts to be alerted when new episodes drop. Check out the other TechCrunch podcast: Equity . Subscribe to Found to hear more stories from founders each Connect with us:
On Twitter
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Via email: found@techcrunch.com


