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Scaling the freemium model with Alex Zaccaria from Linktree
Jan 2, 2024
Rebecca Bellan interviews Alex Zaccaria, co-founder and CEO of Linktree, discussing scaling the freemium model, challenges and benefits of fundraising internationally, and how Linktree changes content curation for creators.
28:43
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Quick takeaways
- Linktree helps creators consolidate and manage their various social media links and audience across platforms.
- Linktree aims to become a centralized platform for creators to monetize their audience, expand globally, and offer personalized landing page experiences.
Deep dives
Scaling a Freemium Model
Linktree co-founder and CEO, Alex Zakaria, discusses the challenges and benefits of scaling a freemium model. The company offers a solution for creators who struggle with linking out of their social media accounts to various revenue streams. With a simple and easy-to-use platform, Linktree helps creators consolidate their different links, track analytics, and manage their audience across multiple platforms.
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