It’s hard to remember a time when newsletters weren’t flooding every inbox but today’s guests were on the forefront of bringing easily digestible news directly to their audience. Today on Found, Becca is joined by Carly Zakin and Danielle Weisberg, co-founders and co-CEOs of theSkimm which is a digital media company, dedicated to succinctly giving women the information they need to make confident decisions. They talked about how they’ve navigated the digital media industry for over a decade, how they pitched this to investors when they were new to the game, and the importance of building a team that aligns with your vision.
They also talked about:
- The importance of having a direct line to your audience and the benefit of building on your own platform, not on social media
- Their grassroots marketing in the early days
- How one thing they nailed from the beginning is having a unique voice.
(0:00) Introduction
(1:35) being on the forefront of millennial media companies
(6:08) the power of email marketing
(8:35) the early days and bootstrapping
(14:07) Not fitting the silicon valley mold
(17:34) the co-founder relationship
(23:11) Leadership styles and growing a company
(29:31) Prioritizing growth
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