The Practice Marketing Podcast
Neil Trickett, PT
Are you a Physical Therapy business owner who wants to GROW your clinic...but you feel like you lack the time or business training to reach your potential? The Practice Marketing Podcast highlights successful marketing strategies from North America’s fastest-growing Physical Therapy clinics so you can learn from their wins and power your patient growth in 1 hour or less. Host Neil Trickett, PT grew his physical therapy business into a 7-figure thriving business before he exited successfully in 2010. Then he founded Practice Promotions (www.practicepromotions.net), a 7-figure marketing agency that has helped thousands of physical therapy, chiropractic, physiotherapy, rehab, and private practices over the last 14 years to thrive in the U.S. and Canadian markets.His passion is for helping practice owners grow their businesses through effective marketing, empowering them to help the people in their communities, and to have the freedom and lifestyle they want to live.
Episodes
Mentioned books
Sep 27, 2021 • 33min
PT Marketing Shouldn't Suck
If you don't have the right strategy, your PT marketing will SUCK. But it doesn't have to. There's a proven, effective 5-step PT marketing strategy you can start implementing in your clinic TODAY. It's trusted by 1200+ clinics in North America. Access the full Ultimate PT Marketing Training [video + worksheets]: https://practicepromotions.net/physical-therapy-marketing/trainingRequest an Ultimate PT Marketing Sample Kit: https://practicepromotions.net/marketing
Sep 13, 2021 • 40min
What's the WORST Time to Sell Your Practice? w/ Dr. Dimitrios Kostopoulos, PT
When is the wrong time to sell your practice?What is your exit strategy?How can you increase the value of your practice?In this episode, Neil discusses all these questions with Dr. Dimitrios Kostopoulos. Dimi is a physical therapist, business owner, and mentor to so many! He is the founder of Hands-On Diagnostics Companies, and helps PTs triple the value of their practices by adding diagnostic tools like EMG Testing, MSK Ultrasound Testing, and more! Dimi will teach you how to increase the value of your practice before you sell... and when is the WORST time to sell! Learn how to work with Dimi here: https://handsoncompanies.com/Learn the 5 simple tips to improve your PT website here: http://practicepromotions.net/ptmakeover
Aug 11, 2021 • 40min
Stop Feeling Awkward! How to Ask for Google Reviews
Getting frequent reviews on Google, Facebook, or Yelp is one of the best ways to increase your online presence and reassure potential patients that you’re a legitimate, helpful business. There’s just one problem: asking for reviews can feel so awkward! In this episode, our CEO Neil Trickett will teach you...Why reviews matterHow OFTEN you need reviewsHow you and your PTS can overcome the awkwardness of asking for the reviewThe ONE question you need to ask patients in order to get a review that isn’t just fluff. To access the 10-Minute Website Makeover mentioned in the podcast, visit: https://practicepromotions.net/unlock-pt-workshop-training/access-website-makeover
Jul 28, 2021 • 12min
How to Work On Your Business, Not In It with Raj Suppiah, PT
“You can’t be purposeful about marketing if you’re spending 40 hours a week treating patients. You have to be purposeful if you want to grow.”-- Raj Suppiah, PTIn this continuation of our conversation with Raj, we’ll find out the #1 thing that Raj says has contributed to his practice’s success in the past 3 years. Raj Suppiah is the Co-Founder of Foundation Physiotherapy & Wellness in Toronto.You can access the 10-Minute Website Makeover mentioned in the episode here: https://practicepromotions.net/pt-workshop-training/access-website-makeover.
Jul 21, 2021 • 34min
How to Get Your PTs Involved in Marketing with Raj Suppiah, PT
What if you weren't the only one working on your business? What if your PTs knew your key metrics and were working on marketing, too?In this episode, Neil talks with Raj Suppiah, Co-Founder of Foundation Physiotherapy & Wellness in Toronto, who will show us what American physical therapy clinics can learn from Canadian physiotherapy. Raj has really done a great job…Turning his therapists into effective marketers through email and social media;Incorporating wellness into his practice;Being purposeful about stepping back from treating patients 40 hours a week and investing in his business. To access the full 10-Minute Website Makeover mentioned in the episode, click here: https://practicepromotions.net/pt-workshop-training/access-website-makeover
Jul 12, 2021 • 15min
How to Diagnose & Fix Your Clinic Website's Problems
Learn how to diagnose and fix your clinic website's problems on this podcast. Discover strategies to attract new patients, optimize website features, and maximize results with a PT marketing solution. No tech-savvy needed - just five simple changes to convert more visitors to patients!
Jun 30, 2021 • 16min
Keep Your Patient Volume Up in the Post-Pandemic Boom
Are patients finally coming back to your practice? And is this boom sustainable?Find out when you tune in.In this episode, host Neil Trickett, PT shares the 5 little-known rules to keep uptrends going up in 2021 & avoid “patient volume rollercoasters.” To watch the video version of this podcast, and get the slide deck, visit https://practicepromotions.net/pt-workshop-training-pandemic
Feb 17, 2021 • 41min
How To Set Your Goals To Drive Your Practice Growth
" You don't learn any of this stuff in school. " This week we sit down with Peak Performance Physical Therapy's CEO Jill Marlan. Jill, like many of you, didn't learn how to run a business in PT school. However, that didn't stop her from crushing her goals to drive her practice growth.Tune in now to lear how setting the right goals with revenue, marketing, and a growth mindset get you further than anything else.
Feb 5, 2021 • 46min
Why Having A Full Marketing Strategy Is Essential To Your Business
This week on The PT Marketing Power Hour we talk about STRATEGY, with New York Pt & Wellness Marketing Director, Richard Bernich!For many, 2021 brings hope of putting 2020 challenges behind and looking ahead. Stabilization. Normalcy. But for PT owners, the new year also poses its own new challenges…Marketing wisely and having a strategy is the secret sauce to controlling your future, so learn the right strategy that will empower you to make 2021 your best year ever!Tune In Now!
Jan 21, 2021 • 38min
If You Don't Invest, You Don't Get Anything Back!
This week we sit down with Sonia and Mark De Anda with Optimum Physiotherapies. Sonia and Mark joined Practice Promotions during the height of Covid-19. Sonia wasn’t defeated by a pandemic, she saw this as an opportunity and an investment.Nearly a year later, they are back to 110% and she attributes that too:Running a “Referral Contest” That Boosted Patient Volume.Made Sure To Regularly Post To Their Social Media Accounts.Utilized her Marketing Team In Addition to Her Own Efforts.Saw Their Subscription as a Successful Investment.Listen In Now!
