The Practice Marketing Podcast
Neil Trickett, PT
Are you a Physical Therapy business owner who wants to GROW your clinic...but you feel like you lack the time or business training to reach your potential? The Practice Marketing Podcast highlights successful marketing strategies from North America’s fastest-growing Physical Therapy clinics so you can learn from their wins and power your patient growth in 1 hour or less. Host Neil Trickett, PT grew his physical therapy business into a 7-figure thriving business before he exited successfully in 2010. Then he founded Practice Promotions (www.practicepromotions.net), a 7-figure marketing agency that has helped thousands of physical therapy, chiropractic, physiotherapy, rehab, and private practices over the last 14 years to thrive in the U.S. and Canadian markets.His passion is for helping practice owners grow their businesses through effective marketing, empowering them to help the people in their communities, and to have the freedom and lifestyle they want to live.
Episodes
Mentioned books
Sep 13, 2022 • 29min
How to Get More New Patients Using Google
Learn how to attract new patients using Google and increase your online visibility. Discover the impact of Google's ranking algorithm changes on local businesses. Understand the differences between SEO and SEM and the importance of SEO for better rankings. Optimize your Google listings and advertising to increase visibility and phone calls. Utilize Google Ads effectively by targeting specific conditions and specialties.
Jul 22, 2022 • 54min
How Much Do Parents Matter? How to Market Your Pediatric or Occupational Therapy Clinic w/ Kristen Masci
Kristen Masci, Owner of Skills on the Hill, discusses marketing strategies for pediatric therapy practices, including treating parents as customers, goal alignment, providing free resources, utilizing webinars and guest speakers, creating informative content, hiring challenges, storytelling, evolving branding, crafting personalized mission statements, targeting the right audience, and effective messaging.
Feb 22, 2022 • 54min
Is Your Patient Volume Inconsistent? Here's How to Fix It
Imagine being able to control the volume of new patients coming into your practice. How would this help you meet your goals? In this webinar-turned-podcast, you'll learn the core strategy and best practices to go direct to consumer with your marketing. These strategies are used by 1000s of practices across North America!After attending this webinar, you'll know...How to go direct to consumer using digital marketingHow to better leverage your patient customer listThe correct budget for marketing for your practice to get the best resultsHow to enhance your practice’s online discoverabilityWhat really gets new patients to convert from your website
Feb 14, 2022 • 34min
Ignoring Patient Engagement and Retention Will Cost You BIG in 2022
“Any time you’re starting a practice, the first thing you need to focus on is patient experience.”This week, CEO of Practice Promotions Neil Trickett interviews Vikram Sethuraman, Founder & CEO of PT Wired. They are talking about how to improve your patient experience.Why patient dropout is a MASSIVE problem…and what you can do to solve itHow a mobile app will build your brand –using your logo and your nameWhy PT owners should focus on patient experience AND customer acquisitionTo check out the PT Wired custom mobile app, visit https://practicepromotions.net/app.
Jan 31, 2022 • 43min
How to Empower Your Staff & Get More Referrals with Colin Sisco, DPT
Feel like you're the only one who's thinking about the business? In this episode, Neil talks with Colin Sisco, Owner of Kaizen PT in Seattle, WA, about how to empower your staff and turn your PTs into marketers. “PTs are generally afraid of the word marketing or the idea of selling themselves. There seems to be this thought of: I want to get paid, but I’d gladly give my services away for free."You'll learn... The #1 advantage of buying a practice vs starting from scratchHow to explain "direct access" to patientsHow to keep in touch with past patients with newsletters, weekly emails, letters, and a Wall of Fame! How to increase referrals, reviews, and returning patients by turning your PTs into marketersWhy empowering your staff will help you sleep better at night!
Jan 3, 2022 • 46min
11 Reactivated Patients in One Month with Trevor Meyerowitz, RPT
"I got cancer 18 years ago, when I was still running my practice as a single practitioner. I remember thinking that if I go down, my family won't get anything. So I decided that I had to build the practice up to more than one person."Listen to hear Trevor's incredible journey from single practitioner to running a 13-person clinic at Preferred Physical Therapy in Florida. Hear about all the tools in his marketing toolbox, including...Sponsoring an MMA fight!Patient newsletters, sent monthlyPT Google Ads with call trackingA custom Patient Engagement appDeveloping a "profit center" in his business for Vestibular Therapy...and much more! Check out Preferred Physical Therapy's website here: https://pptfl.com/
Dec 22, 2021 • 42min
25 New Patient Leads from Google Ads in 30 Days with Dr. Andy Sotirokos, PT
Dr. Andy Sotirokos, COO of Solutions Physical Therapy, discusses the importance of Google Reviews in building trust and attracting patients. He also shares effective strategies for opening new clinics, diversifying referral sources, and embracing innovation in marketing.
Dec 6, 2021 • 23min
Overcome Medicare Cuts With These 3 Steps
What do reimbursement cuts mean for your clinic? Impending doom, or an opportunity to take your practice to a whole new level? Listen to learn the 3 key areas you CAN control to overcome reimbursement cuts and make your practice more profitable. To learn more, read our blog at: https://practicepromotions.net/business-planning/practice-overcome-medicare-reimbursement-cuts/
Nov 22, 2021 • 44min
How to Add Cash Pay Services to Your Practice | With James Pumarada, PT
Is it WRONG to market to past patients? "I hope I never see you again" and other things PTs should NEVER say! In this episode, Neil interviews James Pumarada, Owner & PT at Complete Physical Rehabilitation, to learn...How to leverage your past patient list and increase referralsHow to start a cash-pay section of your business What happened when James stopped direct-mailing his patient list for a monthVisit Complete Physical Therapy's AMAZING website at: https://cprnj.com/about/our-practice/
Oct 11, 2021 • 48min
5x Physician Referrals in 3 Months with Mitch Bell of Madden PT
Mitch Bell, Marketing Director of Madden & Gilbert PT, shares the secret to effective physician marketing and the importance of diverse marketing strategies. They discuss educating physicians and reaching the public through educational workshops. The chapter also emphasizes the need for a custom website provider and navigating challenges in the healthcare industry.
