The Practice Marketing Podcast How Much Do Parents Matter? How to Market Your Pediatric or Occupational Therapy Clinic w/ Kristen Masci
Jul 22, 2022
Kristen Masci, Owner of Skills on the Hill, discusses marketing strategies for pediatric therapy practices, including treating parents as customers, goal alignment, providing free resources, utilizing webinars and guest speakers, creating informative content, hiring challenges, storytelling, evolving branding, crafting personalized mission statements, targeting the right audience, and effective messaging.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Introduction
00:00 • 3min
The Growth of a Pediatric Therapy Clinic
03:06 • 25min
Marketing Ideas for Parents and Caregivers
27:47 • 9min
Hiring Challenges and Importance of Storytelling
37:03 • 4min
Evolving the Brand: From Stick Figures to Silhouettes
41:30 • 6min
Crafting a Personalized Mission Statement and the Importance of Specialization
47:04 • 3min
Importance of Targeting the Right Audience and Effective Messaging
50:00 • 4min