Crafting a Personalized Mission Statement and the Importance of Specialization

How is marketing a pediatric therapy practice unique? Find out in this conversation with Kristen Masci, MS, OTR/L – Owner of Skills on the Hill, a Pediatric Therapy Practice in the Washington, DC Metro Area. 

“It is 50% about the child and 50% about the parent. You need to treat the parent like the customer. It’s all about getting in their mind and thinking about what you would be looking for in a pediatric practice…”