Learn how to attract new patients using Google and increase your online visibility. Discover the impact of Google's ranking algorithm changes on local businesses. Understand the differences between SEO and SEM and the importance of SEO for better rankings. Optimize your Google listings and advertising to increase visibility and phone calls. Utilize Google Ads effectively by targeting specific conditions and specialties.
28:39
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Quick takeaways
Dominating page one of Google is crucial for practice growth and building trust with potential patients.
Clinics need to focus on ranking well within their own town and leverage advertising to reach potential patients in neighboring areas.
Deep dives
The Importance of Dominating Page One of Google
In this podcast episode, the speaker emphasizes the importance of dominating page one of Google for boosting practice growth. With the increasing number of Google searches, it is crucial to focus on Google as the primary search engine. By ranking better on Google, more people will visit your website, building trust and generating more calls to your practice. The speaker also highlights the need to stay updated with Google's constant changes and updates in order to maintain a high ranking.
The Impact of the Google Vicinity Update
The podcast discusses the Google vicinity update, which had a significant impact on ranking in local searches. Google made changes to favor hyperlocal results, making it harder to rank in surrounding towns. This means that clinics need to focus on ranking well within their own town and leverage advertising to reach potential patients in neighboring areas. The episode provides examples of how clinics saw a significant decrease in rankings in locations further away from their practice due to the update.
The Role of SEO, Google My Business, and Listings in Boosting Rankings
The podcast covers the importance of search engine optimization (SEO), Google My Business optimization, and maintaining consistent listings across various directories. SEO involves optimizing your website's content to rank better organically in Google search results. Google My Business optimization involves regularly adding fresh images and updating categories and descriptions. Maintaining consistent information across multiple directories and websites helps improve rankings. The episode also emphasizes the need for expertise in managing SEO, Google My Business, and listings to maximize effectiveness.
Tired of the empty spots in your therapists' schedules? In this recorded webinar, Neil will teach you how to fill your therapists' calendars with new patients from Google. You'll learn...
How to dominate Page 1 of Google
Simple changes every practice owner can make to improve your SEO, or search engine optimization
How to get discovered by thousands more people online with the power of Google Ads
With the Google tips & tricks you learn in this webinar, you can turn your practice into a new patient machine!
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