How to Get More New Patients Using Google
The Practice Marketing Podcast
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SEO and SEM in Google
This chapter discusses the two main areas of online discovery in Google: search engine optimization (SEO) and search engine marketing (SEM). It explains the differences between SEO and SEM and highlights the importance of SEO for better rankings and website traffic. The chapter also touches upon ranking factors and the significance of click-through rate, backlinking, online reviews, and social media interactions in improving Google rankings.
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