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The Practice Marketing Podcast
Convert More Patients for Less $$ With Your Website
Sep 20, 2022
Learn how to increase website conversions to acquire more patients, without spending on advertising. The podcast discusses measuring website behaviors, analyzing a physical therapy website for improvement, and analyzing a website's snapshot report for optimization.
46:49
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Quick takeaways
- Measuring visitor behavior and making adjustments based on metrics can improve website conversions.
- A visually appealing and user-friendly website with valuable information builds trust and attracts potential patients.
Deep dives
Improve Conversions on Your Website
To increase new patient conversions on your website, it is important to measure the behaviors of visitors. This can be done through SEO analysis, looking at bounce rates, time spent on pages, and number of pages viewed. By understanding these metrics, you can identify areas for improvement and make adjustments to keep visitors engaged and interested. Additionally, having clear calls to action, multiple ways to book appointments, and incorporating testimonials throughout your website can help build trust and encourage conversions.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode