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The Practice Marketing Podcast
5x Physician Referrals in 3 Months with Mitch Bell of Madden PT
Oct 11, 2021
Mitch Bell, Marketing Director of Madden & Gilbert PT, shares the secret to effective physician marketing and the importance of diverse marketing strategies. They discuss educating physicians and reaching the public through educational workshops. The chapter also emphasizes the need for a custom website provider and navigating challenges in the healthcare industry.
48:12
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Quick takeaways
- Diversifying marketing strategies is important to mitigate risk and attract more patients.
- When hiring marketing personnel, prioritize empathy, excellent communication skills, and a thirst for learning and growth.
Deep dives
Building Long-Term Relationships with Physicians and the Community
Before COVID, only 10% of total patient base came from direct physician referrals. After COVID, that increased to 25%. Hiring a referral specialist to strengthen relationships with physicians. Importance of diversifying marketing strategies to include direct-to-consumer marketing, workshops, patient referral programs, and physician referrals.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode