Feel like you're the only one who's thinking about the business? In this episode, Neil talks with Colin Sisco, Owner of Kaizen PT in Seattle, WA, about how to empower your staff and turn your PTs into marketers.
“PTs are generally afraid of the word marketing or the idea of selling themselves. There seems to be this thought of: I want to get paid, but I’d gladly give my services away for free."
You'll learn...
- The #1 advantage of buying a practice vs starting from scratch
- How to explain "direct access" to patients
- How to keep in touch with past patients with newsletters, weekly emails, letters, and a Wall of Fame!
- How to increase referrals, reviews, and returning patients by turning your PTs into marketers
- Why empowering your staff will help you sleep better at night!
The Practice Marketing Podcast