Marketing Approach: Going Direct to the Consumer

Dr. Andrea Sotirikos, CEO and owner of Solutions Physical Therapy, discusses how their practice has shifted its marketing approach from physician-focused to direct to the consumer. They have always had a consumer-focused mentality and utilized word-of-mouth referrals, local races, and injury screens to attract new patients. Over time, they realized the value of online reviews and actively pursued positive reviews on platforms like Yelp and Google. They have also focused on improving their customer journey and using Google Ads and patient reactivation strategies to stay in touch with current and former customers.