The Copywriter Club Podcast

Liz Wilcox will blow your email marketing mind on the 258th episode of The Copywriter Club podcast. Liz is a blogger turned email marketing expert who helps other bloggers become business owners. If you’ve been letting your list sit in the dust or you haven’t taken the plunge in creating an email list, this might be the episode to give you the push. Here’s how it all breaks down: Have you ever googled: How to make money from home? The overwhelm that comes with all the ways you could start a business and make money online. Why it’s a good idea to start your email list. (even with no audience) What you should do when you begin to grow your email list. Writing a book about poop? How it became the beginning of everything for Liz. The secrets behind a 100% conversion rate. Do you really need to go to the experts? Van life. Is it for you and can you start a business while living in the woods? How to think outside the box of what you see online. Going from idea to done and executed in one hour. How to get to a 47% email open rate. Steps to take to become a digital course creator. (do you need to give up client work?) When is it a good time to start pitching to podcasts? Creating an inclusive digital product based model and following through. How long email newsletters should really be taking you. Is storytelling a thing of the past? The difference between stories and updates on your life. Is Liz going to take over our newsletter? How to keep it fresh and exciting when writing to your list. Everything you don’t want to do when it comes to email marketing. Making your business your number 1 client and not apologizing for it. What every copywriter and business owner needs to be for themselves. How Will Smith will help you build your business. Need Will to help you build your business? Check out the episode below or read the transcript. The people and stuff we mentioned on the show: Kira’s website Rob’s website The Copywriter Club Facebook Group The Copywriter Underground Liz’s website    Full Transcript: Rob:  You know how when you meet some people, they just seem to be stuck. They're not able to move forward, they're just not able to do anything. If they're in business, maybe they're stuck following everybody else's formulas, doing the same thing that everybody else is doing. And then there's some people that you meet who seem full of energy. They're free. They're definitely not stuck. It's almost like anything is possible for them in business, in life. Well, today's guest for the Copywriter Club podcast, is the type of copywriter and entrepreneur who broke out of that box a long time ago. She's the type of creative who sees the worldwide web as the Wild Wild West, and as an opportunity to build and connect with companies, ideas and people. That's copywriter Liz Wilcox. Kira:  Before we jump into Liz's interview, this podcast is sponsored by the Copywriter Think Tank. That's our mastermind for copywriters and other marketers who want to think outside the box and build new offers and revenue streams in their businesses. Rob, I'm going to interview you. Why do you think the think tank helps copywriters and marketers experience real results? Why does it work? Rob:  I've thought about this a lot recently, and I think one of the things that's really different about the think tank is that we don't have a single formula that we're trying to get everybody to buy into or to follow. Some courses, some masterminds you're working with, an expert who's done it their way. And so they teach their way and they expect you to do everything the way that they did it. That's not our approach. We start out by asking each member about their goals, about what they want to achieve, about the challenges that they're facing, about the impact they want to have in the world, the authority they want to build. And based on those goals,

On the 257th episode of The Copywriter Club podcast, Kim Krause Schwalm is back on the show. Kim is an A-list copywriter and copy mentor who got her start in the marketing world. Since her first episode, she’s narrowed her focus on mentoring other copywriters on how to write better copy and attract high-level clients. If you’re looking for advice on becoming an A-list copywriter, this is for you. Here’s what we talk about: Going from time for money to value for money. What it looks like to begin mentoring by creating courses. The 5 key steps to writing good copy. Is there a set timeline for completing copy? Fact or myth: Can anyone be a copywriter? Why people devalue copy and how we can position ourselves for highest value. How grammar can make or break the sale of your product or service. The benefits of hiring a copywriter for your business. Why you need to stop working IN your business. Are the classic copywriting books still worth the read? (Kim needs a word with you.) Black and white thinking and how to overcome it. The importance of learning and relearning and how it will make you an A-list copywriter. Unlearning what you think you know about being a good writer. How to use your background to become a better copywriter. Do you have to do all the things to be well known in your industry? Podcasts, coaching, Youtube? The most common mistakes new and established copywriters keep on making. How to create stronger boundaries in order to create a sustainable business. Kim’s advice on how to work with head-honcho companies. What you need to do to increase the respect your clients give you. Getting paid for royalties: where do you begin? Outlining your agreements and contracts for greatest success. How to build your authority and accelerate your business. How does it actually start? Why watching reality TV and reading People magazine can be a good thing. Listen to one of the best in the business by hitting the button below or by checking out the transcript.   The people and stuff we mentioned on the show: Kira’s website Rob’s website The Copywriter Club Facebook Group The Copywriter Underground Kim’s website Kim’s first episode Matt’s website Scientific Advertising Full Transcript: Kira:  Just about everyone you meet on the street, thinks they're a writer. You sit across from your cousin at the table and he talks about the novel he's working on. Maybe you bump into an old classmate and they tell you they're working on their body of work. Sure, anyone can publish their writing today. We should actually celebrate that, but not just anyone can write copy. If you want to be an A-lister and build a career as a copywriter, it takes more than just a pulse and a pencil to do this thing so many of us do daily. Today's guests for The Copywriter Club Podcast has built her reputation around her impressive resume of copywriting accomplishments. That's why she's an A-lister we can all agree is actually on this phantom A-list. We're talking about Kim Krause Schwalm. You can catch our first podcast interview with Kim back in the day in episode 40, where we talk about how she went from successful marketing director to control beating copywriter in less than two years. But today, Kim's here to bust three copywriting myths. And before we jump into all of that, I want to introduce my co-host for this episode, Matt Hall. Matt Hall is a renaissance man. That's the best title for him because he can do all the things in the marketing space. Any time anyone has any type of problem, I send them to Matt Hall. But Matt, that is the worst possible title for you. What do you actually do? What do you call yourself? Matt:  What I really do is I solve problems. People come to me and they don't say, "Matt, I've got money for you. Just take it, do with it what you will." They come to me because there's something they want me to do and something they wa...

John Mulry (yes, you saw that right) joins us for the 256th episode of The Copywriter Club podcast. John is a direct marketing expert who was trained by Dan Kennedy. He’s the creator of Email Academy Pro and Expert Authority Formula. Currently, John’s the Director of Marketing for Todd Brown Marketing*. If you want to be seen as an expert in your field, this is the episode for you. Here’s how it goes down: The process of writing a book at supersonic speed. Bringing direct response marketing to different countries. Going from fitness expert to marketing master. How helping people can look different for everyone. Bridging the gap to help business owners connect on a deeper level with their audience. The key to being seen as the expert. How unplanned events and experiences can change your life immensely. Should every copywriter write a book? Finding joy in finding your first clients. The acquisition of new skills and how to accelerate your business. Do you need to be great at sales to be great at marketing? What it’s like being the Director of Marketing for Todd Brown. How to acquire new customers in a crowded market. Best practices for building a 3 part acquisition funnel. How to engineer your offer to get repeated stripe notifications. What is AOV and why it’s important for your funnel. The real job of copywriters. (Hint: it isn’t to write words.) Want to uplevel your marketing skills? Listen to the episode or read the transcript below. *Since recording John has transitioned into taking over as COO of Todd Browns Sister Company E5 Agency The people and stuff we mentioned on the show: Kira’s website Rob’s website The Copywriter Club Facebook Group The Copywriter Underground E5 Nation Facebook Group  Full Transcript: Rob:  One of the things we love about being copywriters is that we're not just hired to make our client's words sound good, we're hired to solve problems. But here's the thing, clients don't always understand that that's what they're asking us to do. They come to us with projects and ask things like, "Can you write my website or can you help with a case study or a sales page?" What they're really asking for is help solving a bigger problem, help me sound professional or help me prove that I can do what I say I can do, or help me sell more products and make more money. The more we sell ourselves as experts in solving complex marketing problems, the more we're able to work with great clients and earn more money. Today's guest for The Copywriter Club Podcast is John Mulry. John is the Director of Marketing for MFA, that's Todd Brown's company, and he is focused on solving very complex marketing problems for Todd and for Todd's clients. And what he's shared in this interview may give you some ideas on how to do that for your own clients and in your own business. But before we get to our interview with John, good news, Kira is back. Hey, Kira. Kira:  Hi. Hey, Rob. Good to be back. Rob:  Yes. How have you been? It's been a while. Kira:  I've enjoyed the podcast interviews while I was away where every intro, I feel like you were like, "And Kira's still on maternity leave." I feel like towards the end it sounded like maybe there was a little bit more frustration in that over the last few episodes, but I'm back. Rob:  I don't think I was frustrated. If it sounded that way, I'm sorry then. Kira:  Maybe it was just to me. But yeah, I'm happy to be back on the podcast. I've had a fun time listening to other copywriters speak on the podcast and add their commentary and their thoughts. I think it's strengthened the podcast. So I feel like you don't really need me here. I'm just going to leave right now. I don't think you need me here at all. Rob:  We definitely had more than one person offer to take your place in the future should you decide to make maternity leave permanent? So who knows? Kira:  Tell me who they are,

Jennifer Duann Fultz disrupts the status quo on the 255th episode of The Copywriter Club podcast. Jennifer is the founder and CEO of Chief Executive Auntie, a business aimed to teach WOC business owners how to make more money online through course creation. Interested in creating a better course experience for your students? Tune into the episode to find out how. It breaks down like this: The importance of promoting alternative and diverse voices. Money mindset and how it can affect your life (and business). The stories that are deeply rooted in us from the way we grow up. Why you don’t need to attract every single person into your course. (It’s okay to repel people.) How using your background can propel your business forward. The better way to create a course and guide students to an outcome. How to be the guide your students need and understand where they are coming from. Why you need to prime your students before they reach the next level. Customer research and the effect it has on your course creation. Increasing course completion rates and being selective on who joins your program. Building a lead magnet that will actually help your ideal prospects. Figuring out your strengths and not being tempted to try and do everything. The reality of passive income. (Is it even a thing?) Shifting from employee mindset to CEO mindset and knowing when it’s okay to step away. Being multi-passionate and creating structure to get things done. When it’s time to hire help in your business in order to avoid burnout. Become a better course creator by listening to the episode or checking out the transcript below.   The people and stuff we mentioned on the show: Kira’s website Rob’s website The Copywriter Club Facebook Group The Copywriter Underground Christy’s website Jennifer’s website   Full Transcript: Rob:  A lot of copywriters buy courses, or write for course creators, or have created their own courses as part of their work. And lately, there seems to be a sense that courses may not be as easy to create and sell as they once were. Some course creators have been criticized for low completion rates. We've heard numbers as low as 4% of people buying courses that actually finish the course. Or they're criticized for signing up students who shouldn't be in a course in the first place. Our guest for the 255th episode of The Copywriter Club Podcast is Jennifer Duann Fultz. And she knows a thing or two about creating and selling courses because that's what she does in her business. So I asked her about these challenges and a lot more. But first, let me introduce my co-host for today, Christy Cegelski. Christy is a copywriter who specializes in copy that connects, captivates, and converts. She is a Think Tank member and host of her own podcast, The Captivate and Convert Podcast. I was lucky enough to be featured with Kira as a guest on that podcast. I think if I'm remembering right, it was Episode 29 right in there somewhere. Christy:  Somewhere around there, yeah. Rob:  Yeah, I think I'm like, one of two male guests that you've had in the runs of our site. I feel kind of lucky to be included amongst so many brilliant women. Christy:  Yeah. Rob:  But, yeah. Welcome, Christy. Thanks for joining. Christy:  Well, thanks for having me. This is exciting. I've never been a co-host. Rob:  Well, and now you are. So yeah, I mean, we can maybe make this permanent if it turns out well. Christy:  Check. Rob:  This is your audition. Christy:  Check. Rob:  I like it. If you want to know more about Christy, you can see her at christycegelski.com. Of course, subscribe to her podcast, The Captivate and Convert Podcast. She was actually a guest on our own podcast, Episode number 226. About what? That was probably five, six months ago now. Christy:  Yeah. Rob:  A really good interview about what you've done in your business and how your businesses has...

For the 254th episode of The Copywriter Club podcast, Amisha Shrimanker hops on to talk all about her journey from order taker to CEO. Amisha is the founder of The Copy Crew and their focus is copy for online business coaches. As business owners, we don’t always give ourselves the permission to get things wrong, but Amisha looks at this from a different perspective. Here’s what we talk about: Writing copy without knowing you’re writing copy. Finding the right community to propel your business and skillset forward. How to write pitches that land you the job. The reality of beginner pricing. Do you need to settle? Going from order taker to 20k months in 18 months. Sending people to junior copywriters when they want to haggle. The pros and cons of being the order taker. Note: Learn all you can. The better way to land big clients. Why you need to document your copywriting process. How to get extra validation from your clients. (even if it doesn’t pay.) The reality of hustle and the benefits it can bring you in the long run. Getting the best case studies to showcase your work and results. Hiring someone to ask your client questions about you. Win-Win? Being on the other side of the interview. The interviewer becomes the interviewee. Getting the most out of job boards and paying for connections. How to do more than just “done for you” work. Why you shouldn’t let inexperience hold you back. Shifting your mindset from scarcity to abundance. How surrounding yourself with high-achieving people will propel you 10 steps forward. Building trust with your clients and demonstrating your expertise. When is enough learning, enough? Is it time to say no to more courses? Leveling up from skillbuilding to strategy-building. Can audits be profitable in your business? Hit the play button to listen to Amisha’s genius or read the transcript below. The people and stuff we mentioned on the show: Kira’s website Rob’s website The Copywriter Club Facebook Group The Copywriter Underground Amisha’s website Nicole’s website   Full Transcript: Rob:  If you're a longtime listener to The Copywriter Club podcast, you've heard hundreds of copywriters share their stories over the last four years. And while we talk about the struggles that copywriters have from time to time, the big focus of our interviews is the success that so many copywriters are having in their businesses. Our guest today is Amisha Shrimanker. Amisha has a counter intuitive process for finding success. It's all about choosing lots of ways to fail each week or each month, and then going after those failures with serious intensity. But the result isn't failure, it's actually success. And we can't wait to share this interview with you in just a minute. But first, you're still on maternity leave, and I want to introduce my co host for today, Nicole Morton. Nicole, how are you? Nicole:  Good. Thank you so much for having me. This is such a treat. Rob:  Yeah, this is going to be fun. So Nicole, for those of you who don't know her, she's a copywriter, brand strategist, really a creative genius. I know she doesn't want to own that title. But it's true. She's a member of our think tank, and she's been a longtime member of the copywriter underground, and she is the CEO, chief writer at the creatively named Nicole Morton Agency, so you can check her out there. And before we get to our interview with Amisha, this is the last time that I'm going to mention this for a while. But the Copywriter accelerator is open for two more days. If you're listening as this episode drops, it will close tomorrow, midnight September 1st year 2021. And if you are looking for a program that will help you set your business on the right foundation moving forward so that you're ready in 2022 for the success that you want to create in your business, if you need help with things like mindset and creating packages and the cli...

On the 253rd episode of The Copywriter Club podcast, Laura Briggs breaks down the foundational steps to catapulting your freelance business. Laura is a freelance writer and coach who helps aspiring and current entrepreneurs who are ready to live life on their own terms. Already have a successful business? You’ll hear concepts and ideas through a whole new lens. – Don’t miss this one. Here’s what we talk about: Humans biggest question: “What do I do with my life?” Balancing a full-time job and growing a side hustle business. The best way to use Upwork and break into the freelance writing world. Whether or not you need a website in the beginning. Pitching to clients on weekends through LinkedIn. Your first portfolio and what it needs to include. Landing a 50k ghostwriting book project through Upwork. The pros and cons of Upwork and using it to its fullest potential. Why you need to personalize your pitches. How to overcome the “new writer” syndrome. How retainer projects help you with income projections and how to position yourself to secure the deal. Building your dream work schedule. When you should raise your prices. (and when you shouldn’t.) Creating a writing process that works best for you and your creative genius. Setting boundaries and tuning into the red flags. How to make decisions as a CEO and become an empowered business owner. Sales calls and being okay with the silence. What most freelancers are doing wrong and how to fix it. When you know you’re ready to level up. Delegating to others and creating time and space in your business. Creating a nonprofit around your core values. Offering services that are in demand and match your personality. Check out the transcript below or hit that play button to listen in. The people and stuff we mentioned on the show: Kira’s website Rob’s website The Copywriter Club Facebook Group The Copywriter Underground Betterbizacademy.com   Full Transcript: Rob:  Being a successful freelance copywriter is about a lot more than just writing the right words for our clients. There are so many things to think about to do beyond the writing, things like finding clients, or pricing yourself effectively, setting up the right packages, things that our clients actually want to buy, and raising our prices as needed, figuring out retainers, project scope, all of that kind of stuff. Our guest for this episode of the Copywriter Club Podcast is Laura Briggs. Laura is known as The Freelance Coach. And in her business, like we do, she helps freelancers deal with these kinds of challenges. In a moment, we're going to hear how she built her own successful business and then helping others to do the same thing. But first, let me introduce my co-host for today, since Kira is still on maternity leave, Jacob Suckow. Jacob is, I would call him an offer doctor. Jacob, I don't know if you've got a better title for that or not, but he helps his clients really figure out their offers. Jacob:  Awesome. Well, hey Rob, thanks for the introduction, I appreciate it. I don't know if I've ever called myself an offer doctor, but I might have to steal that after today. Excited to be here with you today, excited to hear what Laura has got to say. Rob:  Yeah. I'm looking forward to this conversation also. If you want to find out more about Jacob Suckow, you can find him at top-notchcopy.com, but don't forget the dash. And one of the things, Jacob, I'm going to mention this, even though it's not really live here, you're playing around with this idea of a paid newsletter that you're thinking about doing, talking about all the things about starting a successful solopreneur business. Maybe just give us like a one-liner for what that might turn into when it gets launched. Jacob:  Yeah, sure. So there's a big gap in content out there for people like us who are just building something on their own. And typically,

On the 252nd episode of The Copywriter Club podcast, we dive deep into courage with Heather Hubbard. After some unforeseen events and challenges, Heather shifted from powerful lawyer to powerful CEO of Simple Courage. Heather describes Simple Courage as more than a mantra but a mission and movement to both individual and collective change. Here’s how it all goes down: Why the drastic shift from lawyer to Simple Courage movement. What to do when we can’t get ideas out of our heads. Making major shifts and strides in the middle of a pandemic. Dealing with dysfunctional relationships and tragic life events and moving forward. Saving face and not being true to one’s self. The standards that are set by society and how to break them. Why being uncomfortable can be good and bad. How to choose or recreate your own stories. The 4 types of courage and changing between each. The difference between fearlessness and courage. Showing up brave because you have to rather than wanting to. How to figure out why we’re afraid of something in the first place. Why it’s important to stay curious and color your hair pink. Things we let slide because we think we’re being brave. Leaning into your values and taking a stand for what you believe. What we are actually afraid of happening when we have Simple Courage. How Simple Courage can work in your favor if you allow it to. The everyday effects of the different types of courage. Listen to the episode or read the podcast for inspiration on stepping into your own power.   The people and stuff we mentioned on the show: Kira’s website Rob’s website The Copywriter Club Facebook Group The Copywriter Underground Tamara’s website Simple Courage website Simple Courage podcast Heather's program The Alter Ego Effect by Todd Herman   Full Transcript: Rob:  What does being courageous mean to you? Is it being brave enough to run into a burning building to save someone? Is it standing up for what you believe in, or maybe standing up to protect others? Most of us grow up with the idea that courage is a good thing to have, but we're not always courageous in the things that we do. Our guests for the 252nd episode of The Copywriter Club Podcast is Heather Hubbard. She's the founder of Simple Courage of movement that is helping people embrace courage and change their lives, and we think that you're going to like what she has to share. But first, before we get to that, Kira is still on maternity leave. This is starting to feel to me like the never ending maternity leave. So I have my special guest hosts to help with some of the comments on this episode, Tamara Glick. Tamara is a copywriter, brand stylist, brand voice specialist, and so many things. She helps us with some of the stuff that we do in the think tank. Tamara, welcome to the show. Thanks for being here. Tamara:  Thank you so much, Rob. Man, oh man, I am so excited about this conversation. This is the deep meaty stuff that I love. Forget the small talk, tell me about your biggest fear and your deepest secret, I'm a vault. That's everything I want to know. So thank you so much for having me back for this one, Rob. Rob:  You're not getting my deepest secrets, but we'll be talking about some other things on the show. Tamara:  That's okay. Rob:  And also just as a reminder, Tamara has actually been on the show as a guest before, that's episode number 142 of The Copywriter Club Podcast. If you want to listen to what she shared there, all about like style, copy style, all of that stuff. It was really good interview, so check that out. Before we get into our interview with Heather though, I'm going to switch things up a little bit and instead of telling you about The Copywriter Think Tank, which of course is still available. If you're interested, go to copywriterthinktank.com, but next week we are opening up The Copywriter Accelerator,

On the 251st episode of The Copywriter Club podcast, we’re joined by none other than  Laura Belgray. Laura is the founder of Talking Shrimp and co-creator of The Copy Cure with Marie Forleo. It’s been a few years since she’s been on the show, and in which time she’s done everything she said she wasn’t going to do in her business. No matter where you are in your copywriting, you’ll hear countless insights you can apply to your own business. Ready to take notes? How to go from copywriter for clients to being a copywriter for yourself. What hiring team members can do for you and your business growth. (Hint: explode) The shift from being someone’s copywriter to stepping into your own voice and brand. Becoming the course creator and getting paid to write emails to your list. Igniting your brand so people know you exist. Why you need to start pitching yourself (yesterday). Envisioning what you truly want in your business and what it will take to get there. Laura’s website transformation and creating her own museum for people to take pictures with. (It’s the end of an era!) Hiring a coach to help with pivots and rebrands. Emailing your list 3x a week. Should you do it? How sharing your content and articles can prove to build your authority. — As long as it’s shareable. The fastest way to learn new information or processes. What you should be telling your list to create meaningful connections and to dig deeper into their wants and needs. The myths of managing a team. Why you need to be super clear and honest with your list about what your purpose is. How to boost your creativity when the wheels aren’t turning. The raw and real truth of writing a book. — You may need to quiet your ego. How many copywriters of today are becoming shadows and what you can do to ensure it doesn’t happen to you. The future of copywriting and what absolutely has got to go. What Laura does to make money by being herself (and while sitting on her couch.) There are many ways to create a successful copywriting business, and Laura’s method is one worth listening to. Press play or check out the transcript below.   The people and stuff we mentioned on the show: Kira’s website Rob’s website The Copywriter Club Facebook Group The Copywriter Underground Laura’s first episode Laura’s website Laura’s subject line resource Full Transcript: Rob:  A lot can change in three years. Heck, if the last year has taught us anything, it's that things can change quickly, and they change faster than we think. Our guest for this episode is Laura Belgray, and Laura was on our podcast a little over three years ago. That was episode 15, where she talked about the kind of business that she had, and she talked about a lot of things that she wasn't even interested in doing. Now, three years later, that's all changed. She's built the business that she said she didn't want, and she loves it. So we're going to get into the details of that change, and what Laura has done with her business. But first, let me introduce my co-host for today, copywriter and launch strategist, Brittany McBean. Welcome, Brittany. Brittany:  Thanks, thanks for having me. I've told you that my life goal is to be Kira when I grow up, so now I'm just one step closer. Rob:  Yeah, right, if Kira decides not to come back, you can just stay. Brittany:  I'm taking her spot, watch out. Rob:  Exactly. You've been warned Kira. I'm excited to have Brittany here to share her thoughts about what we chatted with Laura today. But before we get to that interview and to the things that we want to share, this is your weekly reminder that this episode of The Copywriter Club podcast is brought to you by The Copywriter Think Tank. That's our mastermind for copywriters and marketers who are doing some pretty big things in their business, becoming better copywriters, creating products, maybe creating things like video shows,

On the 250th episode of The Copywriter Club podcast (250 episodes?! Get out of here!), we’ve got a few things in store. Have you ever wondered what other copywriters are charging for their deliverables? Today, we’re giving you a breakdown. We’re also joined by a few special guests, so be sure to listen to what it’s all about. 250th episode breakdown: What other copywriters are charging for sales pages at different levels in their businesses. The median and averages of copywriter yearly incomes. Why experience doesn't have to be the only factor when you’re ready to up your prices. Can you actually charge 45k for a sales page? Kira and baby Homer’s guest appearance. (Homer’s first podcast interview.) How new additions to the home can create a new dynamic in the household. (Even Kira’s cat has been needy as of late.) Creating new boundaries with a new baby and how having a team can be beneficial. Kira and Rob’s strengths when it comes to The Copywriter Club business. What the Accelerator is and who it’s good for. Gaining clarity and confidence in your business journey. Navigating how you should find your ideal clients and getting super clear on your systems and processes. Finding a community that is supportive and will lend a hand when you need one. Why Kira is the best at finding what makes you weird. (She loves to use questions.) How to begin focusing on what you really love to write. Accountability groups and why they’re vital to leveling up your business. When you should raise your prices and not feel like an imposter. Building your business at your own pace and your own way. Ready to start charging your worth? Tune into the episode. The people and stuff we mentioned on the show: Kira’s website Rob’s website The Copywriter Club Facebook Group Think Tank The Copywriter Accelerator The Ultimate Copywriter Salary Guide  Full Transcript: Transcript is underway...

We interviewed Aly Goulet for the 249th episode of The Copywriter Club podcast. Aly is a SaaS copywriter and content strategist. She started her content writing business while still in college, and took it all the way when she graduated. By using her cold pitch method, she’s been able to book clients in her niche and she breaks down how she made it happen in this episode. Here’s the rundown: The scrappy method and when it may be time to start investing in your business and skill set growth. Skyrocketing and hitting goals in your business in 1 year. How many cold pitches you should send a day if you want to find clients fast. Why you should actually narrow in the type of clients you want to work with. What to include in your monthly retainers and how you should go about pricing them. When your cold pitches should be long or short and why. Perfecting your project management process, so you don’t get lost in all the moving pieces of retainer deliverables. How even copywriters need automations to keep up with their projects and save time. What you can start doing to get out of feast and famine mode. The science of connecting with people on LinkedIn. (Plus, your new cold pitch message.) The quickest, easiest way to become visible online. Why you shouldn’t put your own business on the backburner. (Hint: You won’t forget about your clients.) What happens after you start hitting your income goals. What’s next? Do’s and don’t of creating an epic portfolio. The newest WordPress plugin to make building out your portfolio easier. (You’re the best, Aly!) How the Think Tank has helped in reaching her goals in her business. How thinking of your business as an asset will propel you forward tenfold. If you’re tired of the merry-go-round of gaining clients, tune into this episode or check out the transcript below. The people and stuff we mentioned on the show: Kira’s website Rob’s website The Copywriter Club Facebook Group Think Tank Brandon’s episode Brandon’s website Aly’s website Aly’s premium portfolio plugin Full Transcript: Rob:  If you're a regular listener to this podcast, you no doubt have noticed the many differences in how copywriters make their living. Most of us earn money from writing content or copy, but still structure our businesses differently. Some charge by project, others work on retainers, and still others offer day rates and VIP days. But that's just the beginning in the differences that we have as copywriters. Some copywriters consult on funnels and offers that audit websites and campaigns. Some structure their work so that they earn royalties, when a promotion does well. And still others create their own products to sell. Today's guest on the podcast is Aly Goulet. She's tried several of these approaches, very successfully, and recently launched a WordPress plugin to help copywriters show off their best work. We'll talk more about that in a minute. But first I need to introduce my guest host for this episode, Brandon Burton. Brandon is a copywriter and a brand voice strategist, and he is also the community manager for the Copywriter Club, Facebook groups. Brandon, welcome to this episode. Brandon:  Thanks for having me, Rob. I really appreciate it. Rob:  Yeah, of course. So, before we get to all of this other stuff, just really quickly, not only do you manage our communities on Facebook, but you have your own community. Just take a second to tell us a little bit about that. Brandon:  Yeah. I started a community called Our Children's World, quite recently. And yeah, it's just helping parents tackle the reality in the next few years and helping us raise children who can survive in it and thrive in it. Rob:  Awesome. And you have a couple of young kids yourself, so you're like a man deep in it. Brandon:  Yeah. Yeah, like yourself. Yeah. I've got free. Yeah,