The Copywriter Club Podcast

For the 254th episode of The Copywriter Club podcast, Amisha Shrimanker hops on to talk all about her journey from order taker to CEO. Amisha is the founder of The Copy Crew and their focus is copy for online business coaches. As business owners, we don’t always give ourselves the permission to get things wrong, but Amisha looks at this from a different perspective. Here’s what we talk about: Writing copy without knowing you’re writing copy. Finding the right community to propel your business and skillset forward. How to write pitches that land you the job. The reality of beginner pricing. Do you need to settle? Going from order taker to 20k months in 18 months. Sending people to junior copywriters when they want to haggle. The pros and cons of being the order taker. Note: Learn all you can. The better way to land big clients. Why you need to document your copywriting process. How to get extra validation from your clients. (even if it doesn’t pay.) The reality of hustle and the benefits it can bring you in the long run. Getting the best case studies to showcase your work and results. Hiring someone to ask your client questions about you. Win-Win? Being on the other side of the interview. The interviewer becomes the interviewee. Getting the most out of job boards and paying for connections. How to do more than just “done for you” work. Why you shouldn’t let inexperience hold you back. Shifting your mindset from scarcity to abundance. How surrounding yourself with high-achieving people will propel you 10 steps forward. Building trust with your clients and demonstrating your expertise. When is enough learning, enough? Is it time to say no to more courses? Leveling up from skillbuilding to strategy-building. Can audits be profitable in your business? Hit the play button to listen to Amisha’s genius or read the transcript below. The people and stuff we mentioned on the show: Kira’s website Rob’s website The Copywriter Club Facebook Group The Copywriter Underground Amisha’s website Nicole’s website   Full Transcript: Rob:  If you're a longtime listener to The Copywriter Club podcast, you've heard hundreds of copywriters share their stories over the last four years. And while we talk about the struggles that copywriters have from time to time, the big focus of our interviews is the success that so many copywriters are having in their businesses. Our guest today is Amisha Shrimanker. Amisha has a counter intuitive process for finding success. It's all about choosing lots of ways to fail each week or each month, and then going after those failures with serious intensity. But the result isn't failure, it's actually success. And we can't wait to share this interview with you in just a minute. But first, you're still on maternity leave, and I want to introduce my co host for today, Nicole Morton. Nicole, how are you? Nicole:  Good. Thank you so much for having me. This is such a treat. Rob:  Yeah, this is going to be fun. So Nicole, for those of you who don't know her, she's a copywriter, brand strategist, really a creative genius. I know she doesn't want to own that title. But it's true. She's a member of our think tank, and she's been a longtime member of the copywriter underground, and she is the CEO, chief writer at the creatively named Nicole Morton Agency, so you can check her out there. And before we get to our interview with Amisha, this is the last time that I'm going to mention this for a while. But the Copywriter accelerator is open for two more days. If you're listening as this episode drops, it will close tomorrow, midnight September 1st year 2021. And if you are looking for a program that will help you set your business on the right foundation moving forward so that you're ready in 2022 for the success that you want to create in your business, if you need help with things like mindset and creating packages and the cli...

On the 253rd episode of The Copywriter Club podcast, Laura Briggs breaks down the foundational steps to catapulting your freelance business. Laura is a freelance writer and coach who helps aspiring and current entrepreneurs who are ready to live life on their own terms. Already have a successful business? You’ll hear concepts and ideas through a whole new lens. – Don’t miss this one. Here’s what we talk about: Humans biggest question: “What do I do with my life?” Balancing a full-time job and growing a side hustle business. The best way to use Upwork and break into the freelance writing world. Whether or not you need a website in the beginning. Pitching to clients on weekends through LinkedIn. Your first portfolio and what it needs to include. Landing a 50k ghostwriting book project through Upwork. The pros and cons of Upwork and using it to its fullest potential. Why you need to personalize your pitches. How to overcome the “new writer” syndrome. How retainer projects help you with income projections and how to position yourself to secure the deal. Building your dream work schedule. When you should raise your prices. (and when you shouldn’t.) Creating a writing process that works best for you and your creative genius. Setting boundaries and tuning into the red flags. How to make decisions as a CEO and become an empowered business owner. Sales calls and being okay with the silence. What most freelancers are doing wrong and how to fix it. When you know you’re ready to level up. Delegating to others and creating time and space in your business. Creating a nonprofit around your core values. Offering services that are in demand and match your personality. Check out the transcript below or hit that play button to listen in. The people and stuff we mentioned on the show: Kira’s website Rob’s website The Copywriter Club Facebook Group The Copywriter Underground Betterbizacademy.com   Full Transcript: Rob:  Being a successful freelance copywriter is about a lot more than just writing the right words for our clients. There are so many things to think about to do beyond the writing, things like finding clients, or pricing yourself effectively, setting up the right packages, things that our clients actually want to buy, and raising our prices as needed, figuring out retainers, project scope, all of that kind of stuff. Our guest for this episode of the Copywriter Club Podcast is Laura Briggs. Laura is known as The Freelance Coach. And in her business, like we do, she helps freelancers deal with these kinds of challenges. In a moment, we're going to hear how she built her own successful business and then helping others to do the same thing. But first, let me introduce my co-host for today, since Kira is still on maternity leave, Jacob Suckow. Jacob is, I would call him an offer doctor. Jacob, I don't know if you've got a better title for that or not, but he helps his clients really figure out their offers. Jacob:  Awesome. Well, hey Rob, thanks for the introduction, I appreciate it. I don't know if I've ever called myself an offer doctor, but I might have to steal that after today. Excited to be here with you today, excited to hear what Laura has got to say. Rob:  Yeah. I'm looking forward to this conversation also. If you want to find out more about Jacob Suckow, you can find him at top-notchcopy.com, but don't forget the dash. And one of the things, Jacob, I'm going to mention this, even though it's not really live here, you're playing around with this idea of a paid newsletter that you're thinking about doing, talking about all the things about starting a successful solopreneur business. Maybe just give us like a one-liner for what that might turn into when it gets launched. Jacob:  Yeah, sure. So there's a big gap in content out there for people like us who are just building something on their own. And typically,

On the 252nd episode of The Copywriter Club podcast, we dive deep into courage with Heather Hubbard. After some unforeseen events and challenges, Heather shifted from powerful lawyer to powerful CEO of Simple Courage. Heather describes Simple Courage as more than a mantra but a mission and movement to both individual and collective change. Here’s how it all goes down: Why the drastic shift from lawyer to Simple Courage movement. What to do when we can’t get ideas out of our heads. Making major shifts and strides in the middle of a pandemic. Dealing with dysfunctional relationships and tragic life events and moving forward. Saving face and not being true to one’s self. The standards that are set by society and how to break them. Why being uncomfortable can be good and bad. How to choose or recreate your own stories. The 4 types of courage and changing between each. The difference between fearlessness and courage. Showing up brave because you have to rather than wanting to. How to figure out why we’re afraid of something in the first place. Why it’s important to stay curious and color your hair pink. Things we let slide because we think we’re being brave. Leaning into your values and taking a stand for what you believe. What we are actually afraid of happening when we have Simple Courage. How Simple Courage can work in your favor if you allow it to. The everyday effects of the different types of courage. Listen to the episode or read the podcast for inspiration on stepping into your own power.   The people and stuff we mentioned on the show: Kira’s website Rob’s website The Copywriter Club Facebook Group The Copywriter Underground Tamara’s website Simple Courage website Simple Courage podcast Heather's program The Alter Ego Effect by Todd Herman   Full Transcript: Rob:  What does being courageous mean to you? Is it being brave enough to run into a burning building to save someone? Is it standing up for what you believe in, or maybe standing up to protect others? Most of us grow up with the idea that courage is a good thing to have, but we're not always courageous in the things that we do. Our guests for the 252nd episode of The Copywriter Club Podcast is Heather Hubbard. She's the founder of Simple Courage of movement that is helping people embrace courage and change their lives, and we think that you're going to like what she has to share. But first, before we get to that, Kira is still on maternity leave. This is starting to feel to me like the never ending maternity leave. So I have my special guest hosts to help with some of the comments on this episode, Tamara Glick. Tamara is a copywriter, brand stylist, brand voice specialist, and so many things. She helps us with some of the stuff that we do in the think tank. Tamara, welcome to the show. Thanks for being here. Tamara:  Thank you so much, Rob. Man, oh man, I am so excited about this conversation. This is the deep meaty stuff that I love. Forget the small talk, tell me about your biggest fear and your deepest secret, I'm a vault. That's everything I want to know. So thank you so much for having me back for this one, Rob. Rob:  You're not getting my deepest secrets, but we'll be talking about some other things on the show. Tamara:  That's okay. Rob:  And also just as a reminder, Tamara has actually been on the show as a guest before, that's episode number 142 of The Copywriter Club Podcast. If you want to listen to what she shared there, all about like style, copy style, all of that stuff. It was really good interview, so check that out. Before we get into our interview with Heather though, I'm going to switch things up a little bit and instead of telling you about The Copywriter Think Tank, which of course is still available. If you're interested, go to copywriterthinktank.com, but next week we are opening up The Copywriter Accelerator,

On the 251st episode of The Copywriter Club podcast, we’re joined by none other than  Laura Belgray. Laura is the founder of Talking Shrimp and co-creator of The Copy Cure with Marie Forleo. It’s been a few years since she’s been on the show, and in which time she’s done everything she said she wasn’t going to do in her business. No matter where you are in your copywriting, you’ll hear countless insights you can apply to your own business. Ready to take notes? How to go from copywriter for clients to being a copywriter for yourself. What hiring team members can do for you and your business growth. (Hint: explode) The shift from being someone’s copywriter to stepping into your own voice and brand. Becoming the course creator and getting paid to write emails to your list. Igniting your brand so people know you exist. Why you need to start pitching yourself (yesterday). Envisioning what you truly want in your business and what it will take to get there. Laura’s website transformation and creating her own museum for people to take pictures with. (It’s the end of an era!) Hiring a coach to help with pivots and rebrands. Emailing your list 3x a week. Should you do it? How sharing your content and articles can prove to build your authority. — As long as it’s shareable. The fastest way to learn new information or processes. What you should be telling your list to create meaningful connections and to dig deeper into their wants and needs. The myths of managing a team. Why you need to be super clear and honest with your list about what your purpose is. How to boost your creativity when the wheels aren’t turning. The raw and real truth of writing a book. — You may need to quiet your ego. How many copywriters of today are becoming shadows and what you can do to ensure it doesn’t happen to you. The future of copywriting and what absolutely has got to go. What Laura does to make money by being herself (and while sitting on her couch.) There are many ways to create a successful copywriting business, and Laura’s method is one worth listening to. Press play or check out the transcript below.   The people and stuff we mentioned on the show: Kira’s website Rob’s website The Copywriter Club Facebook Group The Copywriter Underground Laura’s first episode Laura’s website Laura’s subject line resource Full Transcript: Rob:  A lot can change in three years. Heck, if the last year has taught us anything, it's that things can change quickly, and they change faster than we think. Our guest for this episode is Laura Belgray, and Laura was on our podcast a little over three years ago. That was episode 15, where she talked about the kind of business that she had, and she talked about a lot of things that she wasn't even interested in doing. Now, three years later, that's all changed. She's built the business that she said she didn't want, and she loves it. So we're going to get into the details of that change, and what Laura has done with her business. But first, let me introduce my co-host for today, copywriter and launch strategist, Brittany McBean. Welcome, Brittany. Brittany:  Thanks, thanks for having me. I've told you that my life goal is to be Kira when I grow up, so now I'm just one step closer. Rob:  Yeah, right, if Kira decides not to come back, you can just stay. Brittany:  I'm taking her spot, watch out. Rob:  Exactly. You've been warned Kira. I'm excited to have Brittany here to share her thoughts about what we chatted with Laura today. But before we get to that interview and to the things that we want to share, this is your weekly reminder that this episode of The Copywriter Club podcast is brought to you by The Copywriter Think Tank. That's our mastermind for copywriters and marketers who are doing some pretty big things in their business, becoming better copywriters, creating products, maybe creating things like video shows,

On the 250th episode of The Copywriter Club podcast (250 episodes?! Get out of here!), we’ve got a few things in store. Have you ever wondered what other copywriters are charging for their deliverables? Today, we’re giving you a breakdown. We’re also joined by a few special guests, so be sure to listen to what it’s all about. 250th episode breakdown: What other copywriters are charging for sales pages at different levels in their businesses. The median and averages of copywriter yearly incomes. Why experience doesn't have to be the only factor when you’re ready to up your prices. Can you actually charge 45k for a sales page? Kira and baby Homer’s guest appearance. (Homer’s first podcast interview.) How new additions to the home can create a new dynamic in the household. (Even Kira’s cat has been needy as of late.) Creating new boundaries with a new baby and how having a team can be beneficial. Kira and Rob’s strengths when it comes to The Copywriter Club business. What the Accelerator is and who it’s good for. Gaining clarity and confidence in your business journey. Navigating how you should find your ideal clients and getting super clear on your systems and processes. Finding a community that is supportive and will lend a hand when you need one. Why Kira is the best at finding what makes you weird. (She loves to use questions.) How to begin focusing on what you really love to write. Accountability groups and why they’re vital to leveling up your business. When you should raise your prices and not feel like an imposter. Building your business at your own pace and your own way. Ready to start charging your worth? Tune into the episode. The people and stuff we mentioned on the show: Kira’s website Rob’s website The Copywriter Club Facebook Group Think Tank The Copywriter Accelerator The Ultimate Copywriter Salary Guide  Full Transcript: Transcript is underway...

We interviewed Aly Goulet for the 249th episode of The Copywriter Club podcast. Aly is a SaaS copywriter and content strategist. She started her content writing business while still in college, and took it all the way when she graduated. By using her cold pitch method, she’s been able to book clients in her niche and she breaks down how she made it happen in this episode. Here’s the rundown: The scrappy method and when it may be time to start investing in your business and skill set growth. Skyrocketing and hitting goals in your business in 1 year. How many cold pitches you should send a day if you want to find clients fast. Why you should actually narrow in the type of clients you want to work with. What to include in your monthly retainers and how you should go about pricing them. When your cold pitches should be long or short and why. Perfecting your project management process, so you don’t get lost in all the moving pieces of retainer deliverables. How even copywriters need automations to keep up with their projects and save time. What you can start doing to get out of feast and famine mode. The science of connecting with people on LinkedIn. (Plus, your new cold pitch message.) The quickest, easiest way to become visible online. Why you shouldn’t put your own business on the backburner. (Hint: You won’t forget about your clients.) What happens after you start hitting your income goals. What’s next? Do’s and don’t of creating an epic portfolio. The newest WordPress plugin to make building out your portfolio easier. (You’re the best, Aly!) How the Think Tank has helped in reaching her goals in her business. How thinking of your business as an asset will propel you forward tenfold. If you’re tired of the merry-go-round of gaining clients, tune into this episode or check out the transcript below. The people and stuff we mentioned on the show: Kira’s website Rob’s website The Copywriter Club Facebook Group Think Tank Brandon’s episode Brandon’s website Aly’s website Aly’s premium portfolio plugin Full Transcript: Rob:  If you're a regular listener to this podcast, you no doubt have noticed the many differences in how copywriters make their living. Most of us earn money from writing content or copy, but still structure our businesses differently. Some charge by project, others work on retainers, and still others offer day rates and VIP days. But that's just the beginning in the differences that we have as copywriters. Some copywriters consult on funnels and offers that audit websites and campaigns. Some structure their work so that they earn royalties, when a promotion does well. And still others create their own products to sell. Today's guest on the podcast is Aly Goulet. She's tried several of these approaches, very successfully, and recently launched a WordPress plugin to help copywriters show off their best work. We'll talk more about that in a minute. But first I need to introduce my guest host for this episode, Brandon Burton. Brandon is a copywriter and a brand voice strategist, and he is also the community manager for the Copywriter Club, Facebook groups. Brandon, welcome to this episode. Brandon:  Thanks for having me, Rob. I really appreciate it. Rob:  Yeah, of course. So, before we get to all of this other stuff, just really quickly, not only do you manage our communities on Facebook, but you have your own community. Just take a second to tell us a little bit about that. Brandon:  Yeah. I started a community called Our Children's World, quite recently. And yeah, it's just helping parents tackle the reality in the next few years and helping us raise children who can survive in it and thrive in it. Rob:  Awesome. And you have a couple of young kids yourself, so you're like a man deep in it. Brandon:  Yeah. Yeah, like yourself. Yeah. I've got free. Yeah,

Dayana Mayfield joins The Copywriter Club podcast for the 248th episode. Dayana is a SaaS copywriter who focuses on SEO and conversions. After deciding to pursue writing as a career to inspire her daughter to follow her passions, she found copywriting. If you want to learn how to grow your business through networking and online platforms, this episode is for you. Here’s what we talk about: How copywriting and editing are completely different skill sets. Becoming the sole provider in a foreign country. What it takes to learn SEO copywriting and what the difference is. The pros of Upwork and going from $16 hr to $175 hr in 2 years. What you should do when you don’t have a copywriting portfolio. The better way to cold pitch and land new clients. How Dayana was able to save for 4 months of maternity leave in 1 year. Why you shouldn’t lower your standards when you need money fast. The future of copywriting. Is it still worth it? The benefits of verifying who you could potentially be working with. Misconceptions of the SaaS industry and why it could be the right niche for you. The proper way to vet your prospects. Why SEO is important and could keep your lead list hot and ready. Navigating manic bipolar disorder and having a successful business. How PR and SEO go hand in hand and why you need both in your business. Being multi-passionate and starting a second business. The difference between a vertical and horizontal niche. How you can find leads via podcasts and backlinks. What actually happens when you begin to niche down and position yourself as the expert. Whether you’re reading the transcript or listening in, you won’t want to miss this episode. The people and stuff we mentioned on the show: Kira’s website Rob’s website The Copywriter Club Facebook Group The Copywriter Underground Think Tank Tiffany’s website Dayana’s website Full Transcript: Rob: There's more than one approach to choosing a niche, and the most common of course is choosing an industry to specialize in, but there are other approaches too like choosing a particular deliverable or a kind of project that you work on. That's generally called horizontal niching. We've even seen copywriters niche by the customer that they work with. Our guest for this episode of The Copywriter Club Podcast is Dayana Mayfield, and she told us about how she's adding a second horizontal niche to her business. We're going to let her tell you all about it in just a minute, but first I want to introduce my guest host for this episode. That's Tiffany Ingle. Hey, Tiffany. Tiffany: Hi, Rob. Rob: How's it going? Tiffany: It's going pretty well. Thank you for having me here. I'm really happy to sit down and have this conversation with you today. Rob: Yeah, this is awesome. So Tiffany is a conversion copywriter. She's worked in the nonprofit sector I think for like seven years before starting her own business. She writes conversion copy and she has a newsletter called Authenticity is Addictive. If you want to be on that or receive that, go to Tiffany's website and sign up. Before we talk with Dayana, this episode is brought to you by The Copywriter Think Tank. That's our mastermind for copywriters and other marketers who want to do more in their business and their work. Maybe you have dreamed about creating a product or a podcast, or maybe you've thought about maybe starting an agency or a product company. Maybe you want to become the best-known copywriter in your niche, the person that high paying clients are always looking out for. That's the kind of thing that we help copywriters do in the Think Tank. Tiffany is actually a member of the Think Tank, a new member. To learn more, visit copywriterthinktank.com, and maybe you can join this extraordinary group of business owners too. So let's jump into our interview with Dayana and find out more about her b...

Nicole Piper is our guest for the 247th episode of The Copywriter Club podcast. Nicole is a copywriter and direct response marketer. She started her career as a global brand development strategist working for companies such as Nickelodeon, MTV, and Pokemon. Now she focuses on writing for the health and wellness space. Here’s what we talk about: Going through a divorce and losing your 6-figure job. Falling upon copy courses and becoming energized with everything you’re consuming. When you might be ready to go all in and give it your best shot. How following your gut can open up the doors to 100’s of possibilities. Feeling unsure about your copy and it falling into the hands of Kevin Rogers. Becoming Parris Lampropoulos’ cub and gaining an incredible and surreal experience. Manifesting two clients in one week by getting out of your own way. How to get comfortable with not seeing the entire path ahead of you. The secret to the fastest growth and success. Hint: It’s not by doing it alone. What you can learn from Nickelodeon’s marketing angle. How to find the best humans in the world who are collaborative rather than competitive. When it may be the right time to hire a content strategist. The 4 P’s and how it can bring your message to life. Where most copywriters mess up when making big promises. Why you should have someone read your copy out loud to you. The better way to break into the health and wellness space. The challenge of finding the right people for the job. The truth about being an expert to your client. The difference between prevalence and intensity is the solution to finding your ideal client. Listen to the episode below or read it in the show notes. The people and stuff we mentioned on the show: Kira’s website Rob’s website The Copywriter Club Facebook Group The Copywriter Underground Think Tank Piper’s website Piper’s health coaching website Grace’s website Full Transcript: Rob:  There's this idea made popular by the movie, The Secret, that you can manifest things into your life simply by thinking about them. Actually, that's a bit of a simplification of the idea of manifesting, but I think you get the idea. By focusing on things like money or say a nice home or great clients, you actually attract those kinds of things into your life. Now, we're not so sure that it's that simple. In fact, I think I'm on record as saying that it doesn't actually work that way, but we do think that when you work hard and you focus on the right things, good stuff generally happens to you and your business. Our guest for this episode of The Copywriter Club Podcast is copywriter, Nicole Piper. Nicole is a great example of this manifesting process, attracting opportunity and clients by getting to work and focusing on what she really wanted to happen in a situation where many of us would probably do the opposite. We'll let Nicole share her story in a moment. But first, before we get to that, I want to just introduce the Copywriter Think Tank that's the sponsor for this episode, and that's our mastermind for copywriters and other marketers who want to do more in their business and their work. Maybe you've dreamed of creating a product or a podcast or building an agency, or a product company, or anything else beyond just simply writing for clients, billing by the penny or by the hour. If you want to become the best known copywriter in your niche, that's the kind of thing that we do in the Copywriter Think Tank. And because Kira is still on maternity leave, my guest host for today is Grace Baldwin. Grace is a member of the Think Tank. Grace, you can share a line or two about your experience, and just tell us what you think about that. Grace:  Sure. Hi everybody. Yeah, my name is Grace Baldwin, I am a B2B SaaS copywriter currently working in-house in the company. But yeah, I'm part of the Think Tank and it's been a pretty pheno...

On the 246th episode of The Copywriter Club podcast, we’re joined by one of our newest Think Tank members, Hira Usama. Hira is a social media manager and content strategist. Hira began her freelance journey on Upwork writing e-books and immensely undercharging. She now takes clients’ social media platforms from ghost town to binge-worthy. Here’s what we talk about: Going from a content creator for an agency to freelance work. Writing 4 e-books in one month while being pregnant and finding The Copywriter Club. How she got hired at 17 years old and was published in a magazine. How to effectively use online social platforms to expand your reach. The benefits of outbound engagement and using hashtags to connect with the right people. Social media strategy for the person who just doesn’t have the time or energy for engagement. Starting the process of working with a new client and what it’s like to work with Kira Hug. How to create effective content pillars and even mix in aspects of your life on social media. (Is there a method to the madness?) The beauty and the struggle of the hustle game. The truth about what leads to conversions. Why we need to be social on social media. (Shocking, huh?) How Hira uses Gary Vee in her approach to natural social media strategy. Copywriters who have got a killer approach to socials and what we can learn from observing. Why you absolutely need to be using swipe files. Realizing that no one is going to be as excited about your posts are you. The challenges of working on the other side of the world as your clients. Tips on working with business owners when there may be a language barrier. Creating a community for women who don’t have the means to work a standard 9-5. The struggles of building your own brand when you’re focused on so many others. (the life of a service provider.) If you want to ramp up your social media strategy and build a stronger online presence, listen to the episode or check out the transcript below. The people and stuff we mentioned on the show: Kira’s website Rob’s website The Copywriter Club Facebook Group The Copywriter Underground Think Tank Hira’s website Tamara’s website Full Transcript: Rob:  For most copywriters and content writers, writing comes pretty naturally to us, and that's the one big reason that we all seem to choose this profession in the first place. There are a few exceptions who learn copywriting as a means to do something else, but for most of us, we're pretty good writers and that's why we are writers as a profession. But it takes a lot more than the ability to write to start a successful copywriting business. To do that, you have to hustle and add the skills to help you solve problems for your clients. Today's guests on The Copywriter Club Podcast is Hira Usama. That's exactly what she did from landing her first content gig at age 17, to doing work today as a social media strategist. She's always learning and trying new things, everything from SEO to social media. In this interview, Hira shares exactly what she did to grow a successful business while working from Asia as a new parent. But before we get to that, let me introduce my guest, I guess, kind of host. Since Kira asked some of the questions, she was here when we recorded. But Kira is on maternity leave spending some time with her new baby, and my guests interjector, commenter, whatever we want to call it, is Tamara Glick. Say hi, Tamara. Tamara:  Hello, Rob. How are you? Rob:  It's good. I'm thrilled to have you joining us. Those of you who maybe are longtime listeners to the podcast know that we interviewed Tamara on episode 142. Tamara is a fashion stylist and also a content and brand stylist. She also serves her clients as a fractional CMO, helping them figure out their customer journeys and how they can improve their offers and all kinds of different things.

Eman Ismail is our guest for the 245th episode of The Copywriter Club podcast. Eman is an email copywriter who has quickly become a go-to expert for all things email copy. Eman made the transition from feast or famine freelancer to CEO by implementing VIP days into her business. If you want to make the switch to VIP days and day rates, don’t miss this episode. Here is what else we cover: Going from charity worker to charity freelancer. The difficulties of being a mom and owning a business. How to let your network know what you do in a way that’s not uncomfortable. Shifting niches and how to attract your ideal customer. The fastest way to level up your freelance business. When being booked out doesn’t mean paying the bills. Hitting the first 5k month and shifting your mindset to get out of feast or famine mode. How niching down can be terrifying but bring in more clients than ever before. When to increase your prices and invest in yourself. The secret to making the most out of your investments. The number one way to maximize all of the coaching and courses you go through. How to shift from a project-based model to a VIP day model. The better way to structure VIP days to allow for maximum results. Why you should hire someone for the service you provide. Perfecting your systems and processes and learning from others. Finding your ideal work schedule and allowing enough time for research. Selecting an online platform where you can find your ideal clients. The importance of a marketing plan. Whether your a new copywriter or you've been in the copywriting space for awhile, you'll get actionable advice on building your business. The people and stuff we mentioned on the show: Kira’s website Rob’s website The Copywriter Club Facebook Group The Copywriter Underground Think Tank Eman’s website Copywriting resource guide Full Transcript: Rob:  There's no doubt that you've heard the phrase overnight success, and usually when people talk about this you're saying that there's no such thing. Success takes time, and finding it overnight is incredibly rare, if it happens at all. Today's guest for The Copywriter Club Podcast is Eman Ismail, and Eman recently gave a talk at TCC(N)IRL, that's our event, about how she went from being completely unknown to being the name on everyone's lips in less than a year, and during a year when we had a pandemic. It wasn't overnight, but it happened incredibly fast, and she shared what she did to make that happen, partly in this interview and also in that presentation, available with the IRL recordings. But before we talk to Eman, let's talk to you just a little bit about the Copywriter Think Tank, that's our mastermind for copywriters and other marketers who want to do more in their business and their work, whether you want to build a more robust copywriting business with better clients and better projects, and of course better way, whether you want to add on something like a podcast, or a course, or something like that, or even if you want to build a mini agency or some other kind of business model that you've been thinking about. Those are the kinds of things that the people in the Copywriter Think Tank are doing all the time. If you're ready to surround yourself with people who are thinking bigger about their business, then you should visit copywriterthinktank.com. Sign up for a quick information session. There's no hard pitch, I promise, and maybe you can join this group of extraordinary business owners too. Now, before we jump into our conversation with Eman, you'll notice that Kira is not here, and that's because Kira is actually having a baby today. So, we unfortunately aren't going to have Kira for the next couple of weeks as we talk about the things on the podcast, but I am going to bring in other people on our team, other copywriters that we know and want to be able to share some of their th...