The Copywriter Club Podcast

On the 304th episode of The Copywriter Club Podcast, Rick Mulready jumps back on the show to talk about the changes and pivots he’s made over the last few years. Rick is a 7-figure business coach, online ads expert, and podcast host who has shifted to providing just one offer to his audience. This episode will walk through how he’s able to sustain his business with one offer while working just 25 hours a week. Here’s how the episode goes: Why he decided to pivot from FB ads to online business coaching. How he combined two offers into one signature offer for his business. What struggles he had along the way and how he overcame them (hint: mindset). Lost in identity and finding the direction you want your business to go. How to create profitable and optimized offers for your business – what’s needed to make them successful? How to effectively listen to the needs of your audience and finding out what they need and want. What does growth and success really look like? Are you subconsciously sabotaging your business and revenue? The effects of burnout and how to redefine how you approach your business vision. Getting stuck in the dark and coping with anxiety and depression. What does it take to work 25 hours a week? Building a sustainable team that aligns with your values and personality. What is the most valuable aspect of a business? How to scale a business with just one high-ticket offer? Do you need to launch forever? Niche vs broad – where should you start? Tune into the episode or read the transcript below. The people and stuff we mentioned on the show: The Accelerator Waitlist Join the Flip the Switch Workshop The Copywriter Think Tank Kira’s website Rob’s website Rick's website The Copywriter Club Facebook Group The Copywriter Underground Free month of Brain.FM Episode 88  Full Transcript: Rob Marsh:  You ever get tired of what you're doing? Maybe you've been working in a particular niche so long that it's not just easy, but almost boring, or maybe you've been working with a particular client and it has become so familiar that every time you sit down to write for them, you're seated solidly in the middle of your comfort zone and you're not really growing. Maybe you're feeling stuck. Our guest on The Copywriter Club podcast today is business coach and online ads expert, Rick Mulready. Rick has made a massive shift in his business since we last spoke to him and we wanted to find out why. And as we talked with Rick, we also got his advice on creating offers, mindset and how someone's starting out today could create a business a lot like Rick's. I think you're going to like this one. Kira Hug:  But before we jump into Rick's interview, we want to share a little bit about The Copywriter Accelerator program, which we are really excited to kick off this fall. So, Rob, I'm curious what you like the most about this program. Rob Marsh:  So I like a lot of things, especially the community. And that's one thing that we hear over and over, is people talk about the two or three copywriters that they connect with, that they stay connected with for years afterwards. But two things that we've done recently, we reconfigured all of the content, rewrote everything the last time we ran the Accelerator and this time we are adding the training program, the workshop series that we just did, the P-7 training. I know that's kind of a secret. It's going to be a bonus as part of it, but if you're a podcast listener, maybe we just let that out of the bag. There is so, so much good stuff here to help somebody build a business. If you're struggling at all, if you're trying to figure out a new niche, if you're trying to just figure out how to make this all work, this is a killer program to help you do it. Kira Hug:  Yes. And this is a program that we refer back to all the time.

Joel Bergeron is our guest on the 303rd episode of The Copywriter Club Podcast. Joel is a copywriter who specializes in blockchain technology and web3. His interview dives into the world of blockchain and how copywriters can learn more about this new technology and even pivot their careers into blockchain writing. Here’s how the interview goes: His transition from being a military policeman to international disaster services in Asia. Why he decided shift into marketing and how he found copywriting. How he infuses his past lives into his copywriting career. What the heck is blockchain? What’s the difference between blockchain and web 3.0? How to know when to pause and slow down vs. push and go harder? The thing that helps Joel take a step back and remember his why. Building a lifestyle business and realizing when you need to pivot and make changes. The benefits of blockchain – more than just money? What it means to be 100% in control of your money. The downsides of blockchain and decentralization. How blockchain can apply to copywriters. Breaking into the blockchain niche as a copywriter – what’s involved? Finding a niche that aligns with your values and finding the right business to work with. How to find out more information about blockchain. The philosophy behind blockchain technology and how it has the potential to change world. Tune into the episode or read the transcript below. The people and stuff we mentioned on the show: The Accelerator Waitlist The Copywriter Think Tank Kira’s website Rob’s website Joel's Website The Copywriter Club Facebook Group The Copywriter Underground Free month of Brain.FM   Full Transcript: Rob Marsh:  Today's episode of The Copywriter Club Podcast is a little different than usual in that our guest is Joel Bergeron, who is not only a copywriter but an expert in web 3.0 and blockchain technology, something that we have to admit we didn't know much about before our interview. And maybe we still don't know that much about it after the interview. We've spent a lot of time asking Joel about blockchain and the opportunities that are there for copywriters in this emerging industry. But how does a copywriter become an expert in blockchain? Joel's path is a bit serendipitous, going from the military to international development and disaster Services, ultimately ending up where he is today, but we'll let him tell you how he got there. Kira Hug:  Before we jump into the interview with Joel, we've got an announcement. We have something coming up for you soon. On August 23rd, we're hosting two different master classes, free master classes, and we are really excited to hopefully see you there. Rob, can you just kind of tease the subject matter that we're going to be diving into? Rob Marsh:  We call it Flip Switch, and it really is about finding leverage in your business. Anybody who's taken a physics class in high school or whatever, you know there's this idea that a lever can help you move really big weights. Well, we apply that to a few things in your business. And there are certain levers that you can use to make progress a lot faster. Of course, as a copywriter, you can try to figure out all of this stuff on your own. You can go through the process trying to figure out who your clients are, what kinds of things they need to buy or will buy, or how to price yourself so that they'll say yes. You can figure that out on your own, or we can show you how to use these levers to do that in your business too. So check out the master classes coming up. I think it's pretty good training. Kira Hug:  Yeah, it's great. So it's August 23rd. If you have any interest, you can jump into the link in our show notes and check out all the information and reserve your spot. So we hope to see you there. Rob Marsh:  All right, let's get to our interview with Joel.

Raven Douglas is our guest for the 302nd episode of The Copywriter Club Podcast. Raven is a Conversion Copywriter who focuses on the user experience for her clients’ businesses. In this episode, we walk through Raven’s beginning stages as a copywriter and the moves she made to go from $55 dollar projects to $37k. Here’s how the conversation goes: How Raven became the go-to writer for her peers and how it paved the way for her copywriting career. Her cold pitch method and why she took on free work. Educating business owners on copy and how it helps their business. First website prices… You gotta start somewhere. Getting a feel for different niches and playing around with different writing styles. How a 28 hour bus ride to TCCIRL in NYC was the pivotal moment that turned Raven’s dream into a reality. The sales script Raven uses to quote prices and close sales calls. How Raven negotiated a $37 project without diminishing her value. The guarantee Raven used in the beginning of her career and how it helped her close more clients and boost her confidence. The intake and vetting process Raven uses to find out the nitty gritty details of client results. Ethical selling – How Raven declines projects and shifts gears into consultation calls. How to set a consultation call and how to set expectations. Money mindset and pitching high-ticket services. Humanizing CEOs – Why we need to reframe our perception of CEOs. Living the digital nomad life – How’s it possible as a copywriter? Tune into the episode or read the transcript below. The people and stuff we mentioned on the show: How to Find Clients Workshop The Accelerator Waitlist The Copywriter Think Tank Kira’s website Rob’s website Raven's website The Copywriter Club Facebook Group The Copywriter Underground Free month of Brain.FM     Full Transcript: Rob Marsh:  From time to time, on this podcast, we've interviewed copywriters who seem to have a golden touch. They connect with the right clients, they start out charging more than what beginners charge, their niche, their brand, their work, it all just seems to work out. And then there are copywriters who work really hard to make things come together. They take chances that may not pay off, they struggle with low-paying projects, knowing that it's just the first step on a long journey. Today's guest on The Copywriter Club Podcast has more in common with that second group of copywriters than she does with the first. Copywriter brand strategist and direct response expert Raven Douglas has put in the hours, made the sacrifices and grown a business that might make a lot of other copywriters drool in envy. We first met her five years ago in Manhattan. So, this excellent interview has been a long time in coming and we think you're not going to want to miss it. Kira Hug:  But before we get to our interview with Raven, we have an ask for you if you listen to the show regularly, or actually, if this is your first time listening and you enjoy this episode, we would love for you to leave a review for the show. If you do review the show, we will share your review in an upcoming episode. Rob Marsh:  Yeah. We like to share those reviews at the end of the show. Maybe you've stuck around long enough to hear a couple of them, but we'd love hearing what you think about the podcast and what our guests share. So, if you would just hop over to Apple Podcasts and click four or five stars, whatever you feel like it deserves, and then just leave a couple of words, your thoughts about your experience with the podcast, we would really appreciate it. Kira Hug:  Yeah. I like how you did not give them the option of giving us a three-star or below. Rob Marsh:  Yeah. Well, I mean, if they want to give us a one or two-star review, we could read those, too, but- Kira Hug:  No, I don't want to read those. Rob Marsh:  Yeah.

Tiffany A. Ingle is our guest on the 301st episode of The Copywriter Club Podcast. Tiffany is a conversion copywriter and brand strategist who finds much of her creativity from the world of fantasy. In this episode, she walks through how copywriters can tap into their most creative energy and create strong, authentic-to-them brands. Here’s how the conversation goes: What is a brand and why do you need one? How Tiffany helps people with their big picture strategy. Tiffany’s process for networking and connecting with others as an introvert. How this one thing is inevitable through building relationships. A natural approach to get to know new people and actually maintain the relationship. Why fantasy can help you become a better business owner and copywriter – And how it will help you become more resilient. How to apply the CRAVE framework to your business and create a strong brand. The process of packaging deliverables as a brand strategist – What goes into it? How to sell something that doesn’t have a direct ROI but an opportunity cost. The importance of anchoring your brand story to your business. What mistakes are copywriters making when trying to create a brand? How to tap into fantasy (+ book examples). Therapy and boundaries and how they’re helpful in business. How to build your toolbox for mental health and negative events. Why you shouldn’t tie your goals to these factors. Running a business, home-schooling kids, and balancing life – How does Tiffany do it all? Tune in to the episode to find out. The people and stuff we mentioned on the show: How to Find Clients Workshop The Accelerator Waitlist The Copywriter Think Tank Kira’s website Rob’s website Tiffany's Linktree The Copywriter Club Facebook Group The Copywriter Underground Free month of Brain.FM     Full Transcript: Rob Marsh:  After working as a copywriter for a few years, a lot of copywriters find that the title copywriter doesn't really fit all of the work that they do. Yes, they use words to help their clients communicate the right messages, but often they do a lot more than that. The strategic problems that they solve are bigger than headlines, body copy, and calls to action. They may help with content strategy. They may help with offer creation or with brand strategy. That's what Tiffany Ingle, our guest for today's episode of The Copywriter Club Podcast, does for her clients. In this interview, we asked about her process for discovering and telling better brand stories and what she shared will be useful for anyone who helps clients write and tell their own brand stories. Kira Hug:  But before we get to our interview with Tiffany, you may have seen an email or maybe a couple of emails from us about our new intensive designed to help you find clients consistently. Rob, I just want to share why we created this new intensive. We could have created many different new products, but why did you feel like this one was important? Rob Marsh:  Well, we actually surveyed our email list and we had about 150 people just respond really quickly with the thing that they would like to see us do, the number one question that they're struggling with, and more than half of the people who responded said they wanted help finding clients, help with leads and the process of going through how do they even pitch or land those clients. We've spent a lot of time putting together basically a workshop series that addresses that need and will give everybody who joins the tools, the training, and a system for habits that will make it a lot easier to implement this on a daily or a weekly basis in your business. Kira Hug:  Yeah, it's great if you know that you need a system that can help you find and then book clients consistently and you're struggling with this maybe because you just don't find the time to do it,

300 podcast episodes later and Rob and Kira STILL have things to talk about… That’s copywriters for you. On this episode of The Copywriter Club Podcast, Kira and Rob sit down and answer questions from their listeners and reflect over the last 300 episodes while looking forward to the future of TCC. Here’s how the episode goes: The act of mentally preparing for big changes – and getting back to your old self AFTER big changes. Running a business as a parent of young children and going through the motions. Is The Copywriting Club a thing? Rediscovering passions and adding more fun What does the future of TCC look like? The worst business advice Kira and Rob have received in growing their business. If they were to start it all over – What would they do differently? Mistakes Rob and Kira have made along the way and how they’ve learned from them. Rob and Kira’s go-to podcasts – Do they have favorites? What was the tipping point for the podcast? The current books on Rob and Kira’s bookshelves. A new offer all about they key to finding clients. Listen to the podcast or check out the transcription below. The people and stuff we mentioned on the show: How to Find Clients Workshop Waitlist  The Accelerator Waitlist The Copywriter Think Tank Kira’s website Rob’s website The Copywriter Club Facebook Group The Copywriter Underground Free month of Brain.FM     Full Transcript: Rob Marsh:  Okay. So this is episode 300 of The Copywriter Club Podcast. And usually, we would start out with maybe some interesting teases about what our guest is going to share, but today it's just you and me Kira, and rather than tease the amazing content of this episode. And I'm saying that slightly facetiously, I mean, maybe it will be amazing. We haven't recorded it yet, but we're just going to jump right into the podcast and into episode 300, this is a celebration for us. Kira Hug:  Yeah. It's a big celebration. I don't think it's fully hit me that 300 episodes is incredible. So we should really celebrate somehow. We're not great at celebrating. Rob Marsh:  No, this is definitely a weakness. And I would love to send every listener a 300 pin, or something like that. Kira Hug:  That'll be fun. Rob Marsh:  But if you've been here since the very beginning, we actually would love to have a comment or hear from you, just your thoughts on the show, how it's changed over time, the impact that it's had in your business, just, maybe we start that conversation in the Facebook group and just let people respond. It's gratifying to hear that people find something amusing from it or helpful from it. And maybe you also have some criticism or something, send that directly to me, not to Kira necessarily, but yeah, we, this is a big deal and most people don't get to a hundred podcast episodes. And so hitting 300 feels like a pretty big win for us and for the people who've been on our show. Kira Hug:  Yeah. And I think that it feels like it's also been a while since you and I chatted on the show. Right? It feels like it's been forever. Rob Marsh:  Well, I mean, we've been trying to, we try to do it every 10 episodes or so, but I feel like we might have missed it last week. Kira Hug:  We missed one. Yes. So, I mean, let's just do a quick check-in because you and I haven't chatted on the podcast recently. I'm just curious, Rob, how is your summer going so far? It's mid-July, how are things for you? Rob Marsh:  Yeah. Summer actually has been enjoyable. We had a friend come over from England, so we've done some traveling, a lot of like, driving through the national parks here in Utah, which are amazing. It's surprisingly green in some of the desert areas, which is interesting because we're supposed to be in the middle of a drought, but yeah, it's been a really nice summer as far as personal stuff going on and having an opportunity to travel,

Belinda Ellsworth is our guest on the 299th episode of The Copywriter Club Podcast. Belinda is a drummer turned direct sales expert who opens the conversation about mastering your craft. She is the author of a #1 international best seller, “Direct Selling for Dummies,” and successfully grew her podcast which is part of the iHeartRadio platform. Take a peek inside Belinda’s genius: Belinda’s journey from rock band to a side-hustle in direct sales. Becoming a sales and motivational speaker and transitioning into a consultant helping companies scale from $1-$20 million. Why Belinda decided to go all-in on a podcast – and her invitation to iHeartRadio. How being a drummer set her up for success in every other area of her career. The secret behind Belinda’s success in podcast growth and becoming a skilled interviewer. How mastering your craft will accelerate your growth, career, and lifestyle. The importance of vetting guests before letting them jump on the show. How to analyze data and make improvements when you want to grow anything. Sales conversations – What’s the deal with those? The 4 strategies Belinda offers to become a better salesperson (even if you're a beginner). What does it take to start consulting? How are you supposed to package your expertise? How can you become an expert at anything? Why you need to restructure your onboarding process and how it will take you to the next level. The real deal on client and customer retention. How to get more done through the 4 pillars of success. Structuring your power hour – How Belinda moves the needle in her business. Are you letting the day run you? The people and stuff we mentioned on the show: The Accelerator Waitlist The Copywriter Think Tank Kira’s website Rob’s website Belinda's website  The Copywriter Club Facebook Group The Copywriter Underground Free month of Brain.FM Episode 81 Episode 137   Full Transcript: Rob Marsh:  Today's episode of The Copywriter Club Podcast is a little different from normal for a couple of reasons. First, our guest, Belinda Ellsworth, isn't a copywriter, she's a podcaster, a business consultant, and a productivity expert. And what she shares about getting started in business, having confidence, sales, and even thinking about the right metrics is going to give you a lot to think about. The second reason this podcast is a little different is that I am here alone today. Kira's on vacation. And usually when that happens, we ask a guest to join us, to talk about what we're learning from the episode. But, well, I took some time off earlier this week as well. So we just didn't have enough time to schedule a guest. I hope you don't miss the back and forth that we normally have, as I share some of the stuff that stands out to me most from this episode. And without Kira here, I'll also tell you that this episode is sponsored by The Copywriter Accelerator. That's our program that's designed to give you the blueprint, the structure, the coaching, the direction, and the community that you need to accelerate your business growth in about four months so that you can go from overwhelmed freelancer to fully booked business owner. We're going to be opening up The Copywriter Accelerator for new members next month. And if you'd like to get on the waitlist to make sure that you're the first person to hear the details, especially about the early bird pricing rate and information about the program. When it opens up in August, you'll want to go to thecopywriteraccelerator.com and join the waitlist. And we'll also link to that in the show notes in case you're not able to write that down. Okay. So let's jump into our interview with Belinda and learn how she became an expert in sales. Belinda Ellsworth:  Well, it goes way back to gosh, nearly 40 years ago, I just started doing in a direct sales business,

On the 298th episode of The Copywriter Club Podcast, Avi Webb joins the show. Avi is a copywriter who specializes in naming businesses and offers (not an easy task). Is there a method to the madness? Avi spills his secrets to his research and creativity processes, and how you can tap into the naming market. Check out the goods: Avi’s transition from creative writing to persuasive writing. Why is there a lack of emphasis on copy? Are there any advantages to design vs copy first? How design and copy are two separate languages and how to navigate both. The better way to work with designers, so each vision can come to life. What kind of communication needs to happen between designers and copywriters? How Avi became the name guy. Do you have to love everything about copy? How to find your unique, comfy, copywriting chair. Is there a method to charging for taglines and names and how are you supposed to communicate the value? Avi’s naming process – What happens before the verdict is decided? What mistakes do people make in the naming process? When should you use your name vs a business name? How to stay creative and continue to tap into your creativity. The key to developing your own unique perspective. Avi’s lead generation process for his signature naming offer. Tune into the episode to learn how you can improve your own naming process. The people and stuff we mentioned on the show: The Accelerator Waitlist The Copywriter Think Tank Kira’s website Rob’s website Avi's website How Much Money Can an Author Expect to Make on Their Book? Blog The Copywriter Club Facebook Group The Copywriter Underground Free month of Brain.FM Episode 1 Episode 154 Don't Call It That by Eli Altman   Full Transcript: Rob Marsh:  Have you ever been hired to name a product, or a service, or a business. Naming is one of the most fun kinds of projects that you can work on and also one of the most difficult, because so much depends on getting things right. Does the name you come up with describe the product or what it does? Is it desirable? Is it easy to say, or spell, or remember? Is the URL available? Is the trademark available? Is it too close to a name or a term that your competitor uses? Naming is hard. So we invited copywriter Avi Webb to join us for this episode of The Copywriter Club Podcast to talk about his process for naming and what we need to think about if we're going to make naming a part of our business services. Kira Hug:  This episode of the podcast is sponsored by The Copywriter Accelerator. That is our program designed to give you the blueprint, structure, coaching, direction, and community you need to accelerate your business growth in four months. So you can go from feeling like an overwhelmed freelancer to a fully booked business owner. We're actually opening this program, The Copywriter Accelerator, for new members next month. And if you have any interest at all, just jump on the waitlist to be the first to hear all the information about the program when we open it up in August. So to do that, just go to the show notes and check out the link for the wait list. Rob Marsh:  Or you can go to thecopywriteraccelerator.com. Now let's jump into our interview with Avi and find out how he became a copywriter. Avi Webb:  How I ended up as a copywriter is, I don't know, that interesting. About when I left school a friend of mine was involved with a children's museum that was just rising in Brooklyn.  Kira maybe you know the area on Eastern Parkway, the Jewish Children's Museum in Crown Heights? And they were just opening then and looking for a creative team. He knew me from camp. I had been involved in writing plays and songs and sort of the creative writing kind of guy, and pulled me in to see if I could be helpful. "So, what do you do?" I said, "Writing." I don't know why exactly that time,

Our guest for the 297th episode of The Copywriter Club Podcast is Mary Adkins. Mary is an author and writing coach who helps her clients start and publish a book. She walks through her process to writing her first book and how she’s gone on to publish three. This episode is the journey of getting permission to pursue the passion project that so often gets left on the backburner and to fully embrace where your creativity takes you. And it goes like… Mary’s journey from law to fiction author in the span of a few years. The affirmations Mary kept top of mind when there was too much rejection to count. Feedback – What’s the right way to get feedback without crushing your vision? What is your first draft meant to be? The reality of how we give feedback and why it’s all wrong. How to find the topic you are meant to write about and how to open it with curiosity. Building the skill of perseverance when you feel like your story belongs in the gutter. How to create something new to your project when things get a bit dull and how it can translate to the copywriting world. Where the best place to learn how to write, edit, and pitch a novel. How much money can you really make in the book writing world? Is there room to negotiate? What’s it like to work with a literary agent? Do enneagram types affect the book writing process? The struggles that may get in your way and how to avoid them. How to properly set writing goals based on your enneagram type. The reminders you need to keep in mind during the process of writing and publishing your book. Tune into the episode or read all about it in the transcription below. The people and stuff we mentioned on the show: The Accelerator Waitlist The Copywriter Think Tank Kira’s website Rob’s website Mary's website How Much Money Can an Author Expect to Make on Their Book? Blog The Copywriter Club Facebook Group The Copywriter Underground Free month of Brain.FM     Full Transcript: Rob Marsh:  Do you want to write a book? We've interviewed a couple of book specialists on the podcast over the past couple of years, but in those interviews, we've focused on non-fiction books that you could use to grow your business. But a lot of copywriters want to write something a little more creative, something like a short story or a screenplay, or a novel. Today's guest for the Copywriter Club podcast is best-selling novelist Mary Adkins, who has published three novels and, in addition to writing, helps others figure out how to write and publish their own work. This is a pretty fun discussion that got us thinking about writing something that could be turned into a movie instead of a workshop. If you listen between the lines, there are a lot of good ideas and some good advice that applies to copywriting too. Kira Hug:  But first, this episode of the podcast is sponsored by the Copywriter Accelerator. This is our program designed to give you everything you need to start your copywriting business, to pivot your copywriting business if you're changing it up, or to grow your copywriting business if you feel like you've hit a plateau. We have blueprints, we have structure so you know what to do, or we provide coaching and an incredible community so that you can work through and build your business with your peers and you don't have to do it alone. We're kicking it off in August and you can jump on the waitlist if you want to learn more about that program. Just click on the link in our show notes, and you'll hear more information about it soon. Let's get into our interview with Mary. Mary Adkins:  I always loved creative writing since I was in 7th grade actually is when my English teacher turned me on to creative writing. I loved it and I always wanted to be a writer, but at some point along the way, I don't know, I think I lost some confidence and felt like I needed to do something more practical and...

On the 296th episode of The Copywriter Club Podcast, Grace Fortune joins the show. Grace a copywriter and course strategist for copywriters who are looking to launch a digital product. She uses the C.O.U.R.S.E framework to guide her clients through the launch process, and in this episode she gives our audience an inside look at how it works. Here’s how the episode breaks down: Grace’s transition from virtual assistant to copywriter to course strategist. How she overcame her fear of calling herself a copywriter. How she used her virtual assistant experience to carry over into the launch and marketing world. Why she decided to start controlling the narrative and how it’s helped her grow her referral network. Grace’s ‘why’ for helping copywriters create offers. The C.O.U.R.S.E framework and how you can use it for your own offers. When should we launch a course or digital product? Is it ever too soon to launch a product? The importance of collecting the right data and knowing your target audience. The mistakes copywriters are making when it comes to creating and launching a digital product. Why we shouldn’t let tech get in the way of launching and overcoming the perfectionistic tech mindset. What Disney does well and how we can implement it into our business. How to keep up with client relationships and keep people coming back. How to create a better client experience – Is it as difficult as we think? The secret to better client communication and avoiding scope creep and sticking with boundaries. How to overcome burnout as a copywriter. The process of growing a microteam and communicating with your contractors. Check out the episode by hitting the play button or read the transcript below. The people and stuff we mentioned on the show: The Accelerator Waitlist The Copywriter Think Tank Kira’s website Rob’s website Grace's website  The Copywriter Club Facebook Group The Copywriter Underground Free month of Brain.FM Episode 255 Episode 271   Full Transcript: Kira Hug:  A lot of copywriters help their clients sell courses. Some copywriters have created their own courses and still, others help their clients create courses to sell to their customers. If you do any of those activities in your business or want to do them in the future, you'll want to stick around for this episode. Our guest today is Copywriter Grace Fortune. Grace is a copywriter accelerator graduate, a Think Tank member, and an expert in course creation. In today's episode, she walks us through her process for creating a course and shares a ton of ideas you can use to build your own copywriting business. Rob Marsh:  There's some good stuff in this one, but first this episode is brought to you by the Copywriter Accelerator. That is our program that's designed to give you the blueprint, the structure, coaching, and some challenges and community that will help you put together the pieces of your business and really create something that will continue to grow in the future. If you've done programs like Copy School or RMBC, you've done copywriting training and you know what you are doing as a copywriter, but you need help building the business side of your business. This is the program for you. It will help you go from overwhelmed freelancer to a fully-booked business owner. And we're going to be launching it again, this coming August. If you want to be told about that program when we launch, make sure you get on the waitlist so that you're first to hear about the details. We'll link to the wait list in the show notes. Kira Hug:  Let's jump into our interview with Grace. Grace Fortune:  The way that I got started was actually a few years ago. I started out as a virtual assistant working for a friend of mine who owned her own virtual assistant business. So I went on as her executive assistant, and then I basically learned so much from her.

Ed Gandia joins The Copywriter Club Podcast for its 295th episode. Ed is a business building coach and strategist for business writers and copywriters. He helps his client by teaching them to build habits, strategies, and techniques that help them earn more in less time. In this episode, he debunks the “sales” status quo and gives valuable insight on how copywriters can become better salespeople. Here’s how the conversation went down: Ed’s background in software sales and how it was the catalyst for his copywriting career. How Ed went from 6-figures in software sales to a 6-figure copywriting business in 27 months. The play-by-play on how Ed acquired clients with no formal copywriting training. Why he niched down and how that helped him nail his messaging. The 4 questions to decide which niche is right for you. How to tap into your current network when it feels “awkward.” What if you’re a copywriter with no sales experience… How do you close leads? The reality of sales that will change your selling game. How to lead a discovery call from start to finish with the 30/70 rule. The 5 phases you need to start implementing in your discovery calls. Should you have an expiration date on a proposal? The biggest mistakes copywriters are making when approaching potential clients. Intentions vs habits – What’s the real difference? Using the James Clear approach to habit building, so you can optimize your time. How to add CEO time into your business and how Ed puts it into action in his business. The Freedom Triad – How it will help you make more in less time. Why Ed became a coach and his most common struggles running a high level business. If you want to improve your sales skills, this is the episode you want to listen to. Hit play or check out the transcript below. The people and stuff we mentioned on the show: The Accelerator Waitlist The Copywriter Think Tank Copywriting Income Survey Kira’s website Rob’s website Ed's website The Copywriter Club Facebook Group The Copywriter Underground Free month of Brain.FM Episode 81 Episode 204 Episode 283 Full Transcript: Rob Marsh:  Today there are a bunch of podcasts about copyrighting, but when we started this show more than five years ago, that was not the case. Can you believe it's been five years by the way Kira? Seems like a long time. Kira Hug:  It seems like 25 years. Rob Marsh:  Yeah. At least. At least. Time flies when you're having fun. Back then, there were only a couple of people who recorded podcasts specifically to help copywriters get better at this thing that we all do and one of those people was copywriter and coach, Ed Gandia. Ed's been sharing what he's learned from being a copywriter for longer than we have. And like us, he's nearing almost 300 episodes of his show. Sometimes interviewing other successful writers and other times teaching important business skills. And today we thought we would invite him onto The Copywriter Club Podcast to talk about his business, how he got started as a copywriter, and what he does as a coach, and also to share his best advice for copywriters ready to build bigger, better businesses. Stick around because we think you're going to want to hear what he had to say. Kira Hug:  But first, this episode of the podcast is not sponsored by The Think Tank. Rob Marsh:  What? Kira Hug:  It's actually sponsored by the Copywriter Accelerator. A program designed to give you the blueprint, structure, coaching, challenges, and community you need to accelerate your business growth in four months so you can go from feeling like an overwhelmed freelancer to a fully booked business owner. If you have any interest in this program, you can jump on the waitlist to be the first to hear details about the program when it opens in August. We'll link to the wait list page in the show notes. Rob Marsh:  Yeah,