Raven Douglas is our guest for the 302nd episode of The Copywriter Club Podcast. Raven is a Conversion Copywriter who focuses on the user experience for her clients’ businesses. In this episode, we walk through Raven’s beginning stages as a copywriter and the moves she made to go from $55 dollar projects to $37k.
Here’s how the conversation goes:
How Raven became the go-to writer for her peers and how it paved the way for her copywriting career.
Her cold pitch method and why she took on free work.
Educating business owners on copy and how it helps their business.
First website prices… You gotta start somewhere.
Getting a feel for different niches and playing around with different writing styles.
How a 28 hour bus ride to TCCIRL in NYC was the pivotal moment that turned Raven’s dream into a reality.
The sales script Raven uses to quote prices and close sales calls.
How Raven negotiated a $37 project without diminishing her value.
The guarantee Raven used in the beginning of her career and how it helped her close more clients and boost her confidence.
The intake and vetting process Raven uses to find out the nitty gritty details of client results.
Ethical selling – How Raven declines projects and shifts gears into consultation calls.
How to set a consultation call and how to set expectations.
Money mindset and pitching high-ticket services.
Humanizing CEOs – Why we need to reframe our perception of CEOs.
Living the digital nomad life – How’s it possible as a copywriter?
Tune into the episode or read the transcript below.
The people and stuff we mentioned on the show:
How to Find Clients Workshop
The Accelerator Waitlist
The Copywriter Think Tank
Kira’s website
Rob’s website
Raven's website
The Copywriter Club Facebook Group
The Copywriter Underground
Free month of Brain.FM
Full Transcript:
Rob Marsh: From time to time, on this podcast, we've interviewed copywriters who seem to have a golden touch. They connect with the right clients, they start out charging more than what beginners charge, their niche, their brand, their work, it all just seems to work out. And then there are copywriters who work really hard to make things come together. They take chances that may not pay off, they struggle with low-paying projects, knowing that it's just the first step on a long journey. Today's guest on The Copywriter Club Podcast has more in common with that second group of copywriters than she does with the first. Copywriter brand strategist and direct response expert Raven Douglas has put in the hours, made the sacrifices and grown a business that might make a lot of other copywriters drool in envy. We first met her five years ago in Manhattan. So, this excellent interview has been a long time in coming and we think you're not going to want to miss it.
Kira Hug: But before we get to our interview with Raven, we have an ask for you if you listen to the show regularly, or actually, if this is your first time listening and you enjoy this episode, we would love for you to leave a review for the show. If you do review the show, we will share your review in an upcoming episode.
Rob Marsh: Yeah. We like to share those reviews at the end of the show. Maybe you've stuck around long enough to hear a couple of them, but we'd love hearing what you think about the podcast and what our guests share. So, if you would just hop over to Apple Podcasts and click four or five stars, whatever you feel like it deserves, and then just leave a couple of words, your thoughts about your experience with the podcast, we would really appreciate it.
Kira Hug: Yeah. I like how you did not give them the option of giving us a three-star or below.
Rob Marsh: Yeah. Well, I mean, if they want to give us a one or two-star review, we could read those, too, but-
Kira Hug: No, I don't want to read those.
Rob Marsh: Yeah.
The Copywriter Club Podcast