TCC Podcast #300: Shootin’ the Breeze and Answering Your FAQs with Kira Hug and Rob Marsh

300 podcast episodes later and Rob and Kira STILL have things to talk about… That’s copywriters for you. On this episode of The Copywriter Club Podcast, Kira and Rob sit down and answer questions from their listeners and reflect over the last 300 episodes while looking forward to the future of TCC. Here’s how the episode goes: The act of mentally preparing for big changes – and getting back to your old self AFTER big changes. Running a business as a parent of young children and going through the motions. Is The Copywriting Club a thing? Rediscovering passions and adding more fun What does the future of TCC look like? The worst business advice Kira and Rob have received in growing their business. If they were to start it all over – What would they do differently? Mistakes Rob and Kira have made along the way and how they’ve learned from them. Rob and Kira’s go-to podcasts – Do they have favorites? What was the tipping point for the podcast? The current books on Rob and Kira’s bookshelves. A new offer all about they key to finding clients. Listen to the podcast or check out the transcription below. The people and stuff we mentioned on the show: How to Find Clients Workshop Waitlist  The Accelerator Waitlist The Copywriter Think Tank Kira’s website Rob’s website The Copywriter Club Facebook Group The Copywriter Underground Free month of Brain.FM     Full Transcript: Rob Marsh:  Okay. So this is episode 300 of The Copywriter Club Podcast. And usually, we would start out with maybe some interesting teases about what our guest is going to share, but today it's just you and me Kira, and rather than tease the amazing content of this episode. And I'm saying that slightly facetiously, I mean, maybe it will be amazing. We haven't recorded it yet, but we're just going to jump right into the podcast and into episode 300, this is a celebration for us. Kira Hug:  Yeah. It's a big celebration. I don't think it's fully hit me that 300 episodes is incredible. So we should really celebrate somehow. We're not great at celebrating. Rob Marsh:  No, this is definitely a weakness. And I would love to send every listener a 300 pin, or something like that. Kira Hug:  That'll be fun. Rob Marsh:  But if you've been here since the very beginning, we actually would love to have a comment or hear from you, just your thoughts on the show, how it's changed over time, the impact that it's had in your business, just, maybe we start that conversation in the Facebook group and just let people respond. It's gratifying to hear that people find something amusing from it or helpful from it. And maybe you also have some criticism or something, send that directly to me, not to Kira necessarily, but yeah, we, this is a big deal and most people don't get to a hundred podcast episodes. And so hitting 300 feels like a pretty big win for us and for the people who've been on our show. Kira Hug:  Yeah. And I think that it feels like it's also been a while since you and I chatted on the show. Right? It feels like it's been forever. Rob Marsh:  Well, I mean, we've been trying to, we try to do it every 10 episodes or so, but I feel like we might have missed it last week. Kira Hug:  We missed one. Yes. So, I mean, let's just do a quick check-in because you and I haven't chatted on the podcast recently. I'm just curious, Rob, how is your summer going so far? It's mid-July, how are things for you? Rob Marsh:  Yeah. Summer actually has been enjoyable. We had a friend come over from England, so we've done some traveling, a lot of like, driving through the national parks here in Utah, which are amazing. It's surprisingly green in some of the desert areas, which is interesting because we're supposed to be in the middle of a drought, but yeah, it's been a really nice summer as far as personal stuff going on and having an opportunity to travel, hang out, do some stuff and yeah. Things are going pretty good. How about you? You've actually got more news than I do, I think. Kira Hug:  Yes, because I move every three years. I always have news. I'm always like either arriving or departing cities. And so I am moving again. I feel like I've moved three times since I met you. Maybe. Rob Marsh:  Yeah, this is I think, well you, yeah, you moved into a place in Brooklyn, you moved into a new place in Washington, DC, and now you're moving to, as about as far north as you can get and still be in the States. Kira Hug:  Yes, exactly. We're trying to leave the States, but this is as far as we can go while still staying in the States. So we're moving to Maine, we'll be outside of Portland, near the water, near the city, really excited about this move and just having a pretty big change in many different ways. So that's happening in a couple of weeks for me. I mean, I don't know. I've been very anxious and stressed out over the last few months. Like things haven't been as great as there's been protesting, there's been a lot that's happened. I got COVID. So that was not fun either. And then I gave it to my entire family and it was definitely me. I got it at a party in New York City. I'm pretty sure. And then I gave it to my entire family, so I did not do a great job of quarantining. And so we are actually recovering from that. I mean, of course, it was not, we're lucky, we were vaccinated and everything, so we're fine, but it was just this removal as we were trying to see all of our friends and family before we move, it's just been quiet here and just mentally preparing, packing and getting ready for this big change that we're about to face. And it's also like, I just, my son, my baby, Homer turned one last month. And so that has been really big because I think for me hitting that one-year mark has just been a really big shift where I feel like I've gotten back, back to my old self. I don't think you realize when you're not functioning the same way and you're not the same person, but once you get back to it, you're like, oh, wow, that was a lot. Like, that was very intense for two years. And like it's less intense now and I have more freedom and you know, he's less dependent on me and I have more support. And so I have felt that shift and it feels really good. So in that case, it just feels like anything's possible and I've made it through that hard stage with a baby and pregnancy. And so I'm out of that, which has been just a nice release too. Rob Marsh:  Yeah. I have mad respect for moms, for dads, parents, caregivers that have to take the time, especially for such young children, it's a lot and it's hard to get it all done. In fact, it's impossible to get it all done. And so yeah. Lots of respect for anybody who's going through that, or dealing with that. Kira Hug:  Well, I think when you're in it too, you don't realize like, you know it's hard, but you're just like keeping up and you don't realize it until you're through it. You're like, oh, I was just doing the motions, but you know, I wasn't quite where I needed to be. And so it's nice to feel like I have space to really think and like about our business and what we're doing with The Copywriter Club. And I think in many ways I've just been trying to keep up. And so it's nice to be in a position where it can be more proactive. So I'm excited about that. That feels really good. Rob Marsh:  Yeah. Well, while we're talking about that, like what is going on with the copywriting club? I Copywriter Club. I didn't even say our name wrong. The Copywriter Club. Kira Hug:  You can't even say our name, it's just- Rob Marsh:  But although I think if you go to the copywritingclub.com, it will come to us as well. So- Kira Hug:  That's fine. Rob Marsh:  Yeah. But yeah, what's going on? Not personal, but business-wise, what are you working on? What are we working on? Kira Hug:  I love how you just threw that at me. Rob Marsh:  Of course. Kira Hug:  Especially as I've taken the last week and a half off. So I'm like, I don't know what is going on, Rob? You've been in the business last week. No, I think that you and I, maybe this will come up when we cover some questions from the community, but you and I have been doing some deep work together to just figure out how we're going to grow the business. And I feel like what got us here, isn't going to get us to the next stage. And that's the case for any business as you grow. And so I think you and I have felt that, and we're trying to figure out what needs to shift as we grow. What are we working towards? What is working, what's not working? What are the roles that you and I play together? And we're working with our mentors. I feel lucky to have coaches and mentors who can support us as we're again, doing some foundational work to set ourselves up for the next five years, the next 10 years, whatever that looks like. Rob Marsh:  A lot of stuff going on in the background, but really trying to figure out like, how do we make The Copywriter Club more effective for everybody who joins one of our programs? How do we make sure that they get the support that they need, the attention that they deserve and we're having a bigger impact on their businesses. Kira Hug:  Yeah. And so for you, what is that? What is a struggle with, as we're in this shift? Right. Like it's not easy. I think it's messy, to me, it feels like the messy middle of here's where we want to go, but we're not quite there yet. How do we get there? And it's just, we got to make a mess and have fun while we're doing that. What is a struggle for you as we're in this transitional stage? Rob Marsh:  You know, I'm not sure how to articulate it because it feels like there's just so much stuff that we have to wrap our arms around and get done. And we've got a great team of people who have been helping us just really figuring out, like, what is the goal?