The Copywriter Club Podcast

Rob Marsh and Kira Hug discuss writing sales pages on The Copywriter Club Podcast. They share formulas for writing, landing assignments, and improving skills. Topics include addressing pain points, visual elements, and the value of swipes in sales page writing.

Rob Marsh and Kira Hug share insights from the Copy Legends Lock-in Event, The Top One Mastermind, TCC IRL in London, and their Think Tank Retreat. Topics include copywriting tips, better client support, effective teamwork, and market adaptation. Learn about the power of storytelling, understanding audiences, and the value of year-end planning.

On the 367th episode of The Copywriter Club, Russ Henneberry joins the show to chat all about SEO. Russ is the founder of theCLIKK, a free daily email newsletter covering digital business topics. He shares strategies copywriters can use to increase website traffic and how they can keep up with the evolving digital marketing landscape. It’s an episode you’ll want to keep handy.  Here’s what you’ll find out:  How Russ went from teacher to marketer and SEO expert.  When he was introduced to the world of digital marketing and SEO. Why skills like content marketing and copywriting are essential in today’s landscape.  The impact of AI on search behavior and the everchanging search experience. What copywriters can do to optimize their chances of ranking in online searches.  How to customize dedicated webpages for various niches to increase discoverability.  What is link building and why is it important? Why your content needs to be thorough and how to create a content strategy for your business.  Paid advertising vs. organic search… How can they coexist? Should you productize your services?  What kind of clients are willing to pay premium rates? The difference between you and the in-house employee.  What is the theCLIKK and how do they leverage evolving marketing techniques to scale? Tune into the episode by hitting play below. The people and stuff we mentioned on the show: Join The Copywriter Underground Kira’s website Rob’s website Russ's website The Copywriter Club Facebook Group Free month of Brain.FM AI for Creative Entrepreneurs Podcast Full Transcript:

On the 366th episode of The Copywriter Club Podcast, website copywriter and niche extraordinaire, Masha Koyen joins the show. We walk through Masha’s journey from a demanding corporate marketing career to a thriving copywriting business. She shares her “REVEAL” framework, a six-step process that helps her attract high-value clients, and how copywriters can build their business from scratch.  Tune into the episode to find out more about: Masha’s transition from corporate marketing director to website copywriter for interior designers.  When do you know it’s time to pivot or go off on your own? How she unexpectedly gained her first clients and how she markets her business today.  Burnout after 3 months?! How she navigated the early stages of entrepreneurship.  How she decided to niche down both vertically and horizontally. Her methods to delving into her audience’s pain points and challenges.  Where she found clients in a hyper-specific market and how she began to stand out.  The key to finding differentiating factors within competitive niches. Her six-step framework for strategic website copywriting.  The importance of having a framework in your business.  What’s a CEO retreat and how can it benefit your overall well-being?  How can you gain access to higher-level clients?  The impact of The Copywriter Think Tank on Masha’s business.  Tune into the episode by hitting the play button below. The people and stuff we mentioned on the show: Join The Copywriter Underground Kira’s website Rob’s website Masha's website  The Copywriter Club Facebook Group Free month of Brain.FM AI for Creative Entrepreneurs Podcast Full Transcript:

Seasoned copywriter with an IT background, John Bejakovic, talks about the importance of having an email list, when to pivot your business, the effectiveness of transparent copywriting, and the future of copywriting and AI.

Lauren Hermann is our guest on the 364th episode of The Copywriter Club Podcast. Lauren is a speech-language pathologist (SLP) turned copywriter who now owns and operates The Copy Clinicians, a small copywriting agency for the healthcare industry. Lauren's journey from scrub life to "scribe" life has led to surprising results and a desire to teach other clinicians how to become copywriters in their niche. Listen to the episode to find out: How writing a book on speech-language pathology introduced Lauren to the world of copywriting.  The two pitch emails that almost landed her a forward by a renowned surgeon. Why we don’t always need a ‘yes’ to be successful.  How to take rejection and thrive.  What do people misunderstand about speech-language pathology? How SLPs and copywriters are similar and how Lauren merges the two worlds.  The importance of looking at objective and subjective data.  How she found her first set of clients on Upwork and through a Facebook post.  Why she niched into writing for SLPs and how it’s helped her build her micro-agency.  Can you pivot and still be relevant to your audience?  The pros and cons of working as a copywriter and SLP.  How The Think Tank has helped her business and improved her copywriting confidence.  We don’t know what we don’t know – how can we build awareness around improving copy for our audience?Hit the play button below to tune in. The people and stuff we mentioned on the show: Join The Copywriter Underground Kira’s website Rob’s website Lauren's website  Join Lauren's course waitlist The Copywriter Club Facebook Group Free month of Brain.FM AI for Creative Entrepreneurs Podcast Full Transcript:

Copywriter Eden Bidani, with an anthropology background, discusses conversion, sales conversations, and pitching. Topics include pricing, emotional detachment in pitching, making promises you can keep, guiding sales calls, advertorial process, anthropology's influence on research, messaging vs copywriting, and finding balance in the industry.

On the 362nd episode of The Copywriter Club Podcast, Alex Thompson takes the mic to chat all things LinkedIn. Alex is a website and email copywriter who gains the majority of his clients on LinkedIn by creating parody content. You’ll walk away from this episode with tangible steps you can use to create a LinkedIn strategy that works for you. Tune into the episode to discover: How Alex went from teacher to farm worker to copywriter.  Why it’s okay to leave a profession you thought was your end all be all.  Alex’s discovery of The Copywriter Club Podcast, and how it helped him grow his business.  How he uses LinkedIn as his primary source to find clients.  The significance of curating the right kind of LinkedIn feed for your mental state.  How to embrace the “sucky” beginnings of anything new.  Why every copywriter needs to acquire this trait.  Offers you can service and skill stack to gain clients.  What most copywriters get wrong when they start their business. His marketing strategy on LinkedIn and how you can make it your own.  Why you need to be ridiculously yourself on any platform you choose.  What’s in a successful LinkedIn profile? What new and seasoned copywriters need to keep in mind. Not finding clients on LinkedIn? This could be why. Where you need to spend more time on LinkedIn.  How to effectively close sales calls (and with ease). The people and stuff we mentioned on the show: The Copywriter Think Tank Kira’s website Rob’s website Alex's website The Copywriter Club Facebook Group The Copywriter Underground Free month of Brain.FM AI for Creative Entrepreneurs Podcast Full Transcript:

Abi Prendergast is our guest on the 361st episode of The Copywriter Club Podcast. Abi is a copywriter and evergreen funnel strategist for course creators who are tired of the never-ending cycles of live launches. She shares actionable advice copywriters can use in their own businesses or for their clients. Abi’s early beginnings on Upwork and how she got kicked off the platform.  How she uses Facebook groups to land and secure clients.  Why she decided to invest in herself and her business.  The switch she made from live launching to evergreen launching. The truth behind a “bad” launch and how to learn from it.  How she increased her rates after 30 sales pages and hundreds of emails.  What’s the real reason behind an unsuccessful launch? The power behind having a strategic mindset.  Why you cannot ignore feedback loops and how they’ll increase conversions.  How talking to the wrong people can make great copy fall flat.  Tune into the episode by hitting the play button. The people and stuff we mentioned on the show: Join the Accelerator  The Copywriter Think Tank Kira’s website Rob’s website Abi's website The Copywriter Club Facebook Group The Copywriter Underground Free month of Brain.FM AI for Creative Entrepreneurs Podcast Full Transcript:

Ali Rector joins the show on the 360th episode of The Copywriter Club Podcast. Ali is a cycle-syncing coach and copywriter who gained her expertise from years of agency copywriting. She sheds light on the importance of not letting your ego interfere with your work and how to build a strong creative process to become the best copywriter you can be. Tune into the episode to find out: How Ali quickly grew her skillset and became a lead agency copywriter Her path from agency copywriter to freelance copywriter. The follow-up email that landed her a high-paying contract.  The ins and outs of the creative process at an agency.  How to communicate your vision to your team. What characteristics make copywriters successful? Why it’s a good thing for everyone to have a different creative process.  How to spark creativity as a freelance copywriter.  Why she decided to pivot into coaching and how she made the transition.  How The Copywriter Accelerator helped Ali build her business.  Why community is absolutely essential as a freelancer The balance between intuition and logic.  The people and stuff we mentioned on the show: Join the Accelerator The Copywriter Think Tank Kira’s website Rob’s website Connect with Ali The Copywriter Club Facebook Group The Copywriter Underground Free month of Brain.FM AI for Creative Entrepreneurs Podcast Full Transcript: