The Copywriter Club Podcast

Seasoned copywriter with an IT background, John Bejakovic, talks about the importance of having an email list, when to pivot your business, the effectiveness of transparent copywriting, and the future of copywriting and AI.

Lauren Hermann is our guest on the 364th episode of The Copywriter Club Podcast. Lauren is a speech-language pathologist (SLP) turned copywriter who now owns and operates The Copy Clinicians, a small copywriting agency for the healthcare industry. Lauren's journey from scrub life to "scribe" life has led to surprising results and a desire to teach other clinicians how to become copywriters in their niche. Listen to the episode to find out: How writing a book on speech-language pathology introduced Lauren to the world of copywriting.  The two pitch emails that almost landed her a forward by a renowned surgeon. Why we don’t always need a ‘yes’ to be successful.  How to take rejection and thrive.  What do people misunderstand about speech-language pathology? How SLPs and copywriters are similar and how Lauren merges the two worlds.  The importance of looking at objective and subjective data.  How she found her first set of clients on Upwork and through a Facebook post.  Why she niched into writing for SLPs and how it’s helped her build her micro-agency.  Can you pivot and still be relevant to your audience?  The pros and cons of working as a copywriter and SLP.  How The Think Tank has helped her business and improved her copywriting confidence.  We don’t know what we don’t know – how can we build awareness around improving copy for our audience?Hit the play button below to tune in. The people and stuff we mentioned on the show: Join The Copywriter Underground Kira’s website Rob’s website Lauren's website  Join Lauren's course waitlist The Copywriter Club Facebook Group Free month of Brain.FM AI for Creative Entrepreneurs Podcast Full Transcript:

Copywriter Eden Bidani, with an anthropology background, discusses conversion, sales conversations, and pitching. Topics include pricing, emotional detachment in pitching, making promises you can keep, guiding sales calls, advertorial process, anthropology's influence on research, messaging vs copywriting, and finding balance in the industry.

On the 362nd episode of The Copywriter Club Podcast, Alex Thompson takes the mic to chat all things LinkedIn. Alex is a website and email copywriter who gains the majority of his clients on LinkedIn by creating parody content. You’ll walk away from this episode with tangible steps you can use to create a LinkedIn strategy that works for you. Tune into the episode to discover: How Alex went from teacher to farm worker to copywriter.  Why it’s okay to leave a profession you thought was your end all be all.  Alex’s discovery of The Copywriter Club Podcast, and how it helped him grow his business.  How he uses LinkedIn as his primary source to find clients.  The significance of curating the right kind of LinkedIn feed for your mental state.  How to embrace the “sucky” beginnings of anything new.  Why every copywriter needs to acquire this trait.  Offers you can service and skill stack to gain clients.  What most copywriters get wrong when they start their business. His marketing strategy on LinkedIn and how you can make it your own.  Why you need to be ridiculously yourself on any platform you choose.  What’s in a successful LinkedIn profile? What new and seasoned copywriters need to keep in mind. Not finding clients on LinkedIn? This could be why. Where you need to spend more time on LinkedIn.  How to effectively close sales calls (and with ease). The people and stuff we mentioned on the show: The Copywriter Think Tank Kira’s website Rob’s website Alex's website The Copywriter Club Facebook Group The Copywriter Underground Free month of Brain.FM AI for Creative Entrepreneurs Podcast Full Transcript:

Abi Prendergast is our guest on the 361st episode of The Copywriter Club Podcast. Abi is a copywriter and evergreen funnel strategist for course creators who are tired of the never-ending cycles of live launches. She shares actionable advice copywriters can use in their own businesses or for their clients. Abi’s early beginnings on Upwork and how she got kicked off the platform.  How she uses Facebook groups to land and secure clients.  Why she decided to invest in herself and her business.  The switch she made from live launching to evergreen launching. The truth behind a “bad” launch and how to learn from it.  How she increased her rates after 30 sales pages and hundreds of emails.  What’s the real reason behind an unsuccessful launch? The power behind having a strategic mindset.  Why you cannot ignore feedback loops and how they’ll increase conversions.  How talking to the wrong people can make great copy fall flat.  Tune into the episode by hitting the play button. The people and stuff we mentioned on the show: Join the Accelerator  The Copywriter Think Tank Kira’s website Rob’s website Abi's website The Copywriter Club Facebook Group The Copywriter Underground Free month of Brain.FM AI for Creative Entrepreneurs Podcast Full Transcript:

Ali Rector joins the show on the 360th episode of The Copywriter Club Podcast. Ali is a cycle-syncing coach and copywriter who gained her expertise from years of agency copywriting. She sheds light on the importance of not letting your ego interfere with your work and how to build a strong creative process to become the best copywriter you can be. Tune into the episode to find out: How Ali quickly grew her skillset and became a lead agency copywriter Her path from agency copywriter to freelance copywriter. The follow-up email that landed her a high-paying contract.  The ins and outs of the creative process at an agency.  How to communicate your vision to your team. What characteristics make copywriters successful? Why it’s a good thing for everyone to have a different creative process.  How to spark creativity as a freelance copywriter.  Why she decided to pivot into coaching and how she made the transition.  How The Copywriter Accelerator helped Ali build her business.  Why community is absolutely essential as a freelancer The balance between intuition and logic.  The people and stuff we mentioned on the show: Join the Accelerator The Copywriter Think Tank Kira’s website Rob’s website Connect with Ali The Copywriter Club Facebook Group The Copywriter Underground Free month of Brain.FM AI for Creative Entrepreneurs Podcast Full Transcript:

Erica Salm Rench is our guest on the 359th episode of The Copywriter Club Podcast. Erica is the COO of Rasa.io, an AI tool used to personalize and streamline email newsletters. She shares insights about the world of AI and how although there’s no slowing it down, how copywriters can use AI to optimize their systems and processes in their own businesses and use it as a competitive edge in a crowded marketplace. Here’s what you’ll find: What exactly is Rasa.io, and how does it work? Why email is still powerful and why you need an email newsletter.  The importance of client feedback and how AI can streamline your process. How to incorporate the use of AI in your business model and packages.  The similarities between a sales conversation and offering value.  Do your discovery questions need a facelift? How to intertwine human relationships with the use of AI.  Need a reason to create a bank of content? Here’s why.  How to repurpose your content and save yourself time and energy.  How to dig beneath the surface and get customer feedback that matters. The people and stuff we mentioned on the show: The Accelerator waitlist The Copywriter Think Tank Kira’s website Rob’s website Rasa.io The Copywriter Club Facebook Group The Copywriter Underground Free month of Brain.FM AI for Creative Entrepreneurs Podcast Full Transcript:

On the 358th episode of The Copywriter Club Podcast, we’re covering all things law and your business. Taylor Tieman, Esq. joins the show to give copywriters actionable steps they can take to legally protect their business. Legal is an unavoidable part of running a business, and Taylor breaks it down in an approachable way. Tune into the episode to find out: The pitfalls of not having a proper contract in place. The difference between owning your copy and the right to use it in your portfolio.  Can you have 50/50 ownership of the copy you write? What is an intellectual property clause and how can you add it to your contract? What if you need to end the project abruptly?  The specific clauses copywriters need to have in their contracts.  When do you actually need to enforce the contract? LLC vs. S-Corp: Which one is right for your business? The 3 most important legal aspects to protect your business.  Why you may need a trademark and the different levels of filing.  AI and legal… A lawyer’s input.  How to better protect your clients’ private info from AI.  What about privacy policies and terms and conditions?  How to be GDPR compliant. Is there a problem with using “re:” as a subject line Hit play to listen to the episode below. The people and stuff we mentioned on the show: The Accelerator waitlist The Copywriter Think Tank Kira’s website Rob’s website Taylor's website The Copywriter Club Facebook Group The Copywriter Underground Free month of Brain.FM AI for Creative Entrepreneurs Podcast Full Transcript:

Angela Morris is our guest on the 357th episode of The Copywriter Club. Angela is a makeup artist turned copywriter and digital marketing strategist who teaches her clients how to quiet quit Instagram, so they can save time and energy in their businesses. This episode breaks down her strategy and framework for how to take a step back from social media while continuing to grow your impact and your business. Here’s what you’ll find in the episode: How to solve problems your audience actually is struggling with. Where she found her first set of social media clients in the midst of losing all her makeup industry gigs.  Why you should channel what makes you angry.  Is palatable still sellable?  How she went from writing captions to strategizing business messaging.  The importance of having good perception as a copywriter.  What is Quiet Quitting Instagram? Angela’s strategy for Quiet Quitting Instagram and how it’s affected her business.  Is Kira quitting Instagram? The process of creating a successful package and selling it.  What happens once your static feed is radio silent? What does the data say? Could Quiet Quitting Instagram be for you? Binge the episode by hitting the play button below.   The people and stuff we mentioned on the show: The Accelerator waitlist The Copywriter Think Tank Kira’s website Rob’s website Angela's website The Copywriter Club Facebook Group The Copywriter Underground Free month of Brain.FM AI for Creative Entrepreneurs Podcast Full Transcript:

Copywriter Katelyn Collins, with a theater background, shares insights on cutting 'darlings' in copy, the power of throughlines, balancing dreaming and generating in business, recovering from burnout, AI's impact on copywriting, and her four P's framework for landing more clients.