TCC Podcast #364: Copywriting for Healthcare with Lauren Hermann

Lauren Hermann is our guest on the 364th episode of The Copywriter Club Podcast. Lauren is a speech-language pathologist (SLP) turned copywriter who now owns and operates The Copy Clinicians, a small copywriting agency for the healthcare industry. Lauren's journey from scrub life to "scribe" life has led to surprising results and a desire to teach other clinicians how to become copywriters in their niche. Listen to the episode to find out: How writing a book on speech-language pathology introduced Lauren to the world of copywriting.  The two pitch emails that almost landed her a forward by a renowned surgeon. Why we don’t always need a ‘yes’ to be successful.  How to take rejection and thrive.  What do people misunderstand about speech-language pathology? How SLPs and copywriters are similar and how Lauren merges the two worlds.  The importance of looking at objective and subjective data.  How she found her first set of clients on Upwork and through a Facebook post.  Why she niched into writing for SLPs and how it’s helped her build her micro-agency.  Can you pivot and still be relevant to your audience?  The pros and cons of working as a copywriter and SLP.  How The Think Tank has helped her business and improved her copywriting confidence.  We don’t know what we don’t know – how can we build awareness around improving copy for our audience?Hit the play button below to tune in. The people and stuff we mentioned on the show: Join The Copywriter Underground Kira’s website Rob’s website Lauren's website  Join Lauren's course waitlist The Copywriter Club Facebook Group Free month of Brain.FM AI for Creative Entrepreneurs Podcast Full Transcript: