King Moves: AI, Entrepreneur Success Lessons, Business Growth Tips, Personal Development & Insights for Ambitious Leaders
Ethan King, Justin King
In chess, one small move could change everything—and the same is true in business and life. In King Moves, co-hosts Ethan King (Atlanta, USA) and Justin King (Cape Town, South Africa)—not related, but equally obsessed with success—unpack the mindset shifts and strategic actions that lead to real, lasting breakthroughs.Ethan King is a serial entrepreneur, TEDx speaker, and bestselling author of ”Wealth Beyond Money,” known for scaling multi-million-dollar brands and helping high achievers unlock financial and personal freedom. His latest book ”ChatGPT To Double Your Business In 90 Days” has sold thousands of copies, and is the how-to manual for your business to go from average to awesome with AI and automation. Justin King is a business growth strategist, speaker, and entrepreneur who has helped companies across multiple industries expand their impact and revenue. Together, they bring cross-continental insights to help you win in AI, leadership, business growth, and personal development—without the fluff.Why Listen to King Moves (formerly the Kingspiration podcast):🚀 Artificial Intelligence & Innovation – How to use AI and cutting-edge tech to scale your business and leadership without losing authenticity💡 Entrepreneurial Insights – Hard-earned lessons from real entrepreneurs who’ve built and scaled businesses📈 Business Growth Tactics – Proven strategies for leadership, team building, and revenue acceleration🔥 Mindset Shifts – The small moves that create unstoppable momentum and lasting successNew Episodes Weekly:Hit subscribe and join a global community of ambitious founders and business leaders who are making bold moves and winning—one step at a time.🎧 Listen now and take your next small move toward massive success!
Episodes
Mentioned books
Feb 11, 2025 • 14min
Sex, Status, and Sales: What Energy Drinks Teach You About Branding | Ep. 066
💡 If you want to make your brand unforgettable, you need to hear this.
Energy drinks don’t just sell caffeine—they sell power, confidence, and status. People don’t just drink them; they use them to signal something about themselves. And that’s exactly what great branding does.
In this episode of King Moves, Ethan and Justin break down the billion-dollar strategies behind Red Bull, Monster, and even South Africa’s Score—an energy drink that built its entire brand around sex appeal (and is flying off the shelves). If you’re in business, these branding secrets can help you create a product that people want to be seen with.
What you will learn in this episode:
How to use identity marketing to make your brand irresistible
How to inject sex appeal, status, and social dominance into your messaging
How to make customers emotionally invested in your product like Red Bull and Monster fans
How to recognize and invest in trends before they explode
How to position your brand as a lifestyle, not just a product
Questions answered:
Why do energy drinks make people feel cooler, sexier, and more confident?
How do these brands build such deep emotional connections with customers?
What branding tricks can small businesses steal from the energy drink industry?
What’s the next big shift in consumer behavior—and how can you profit from it?
🔥 Want to make your brand as addictive as an energy drink? Listen now to this episode of King Moves! Don’t forget to subscribe, leave a review, and share this with someone who needs to hear it.
Feb 4, 2025 • 16min
Price Psychology: How To Build Customer Loyalty in Challenging Times | Ep. 065
Think lowering your prices will win customer loyalty? Think again.
Businesses everywhere struggle with the same dilemma—how do you keep quality high without scaring off price-sensitive customers?
In this episode, Ethan and Justin rip apart the myth that lower prices equal more loyalty. They reveal why some companies shrink portions instead of raising prices, how business owners unknowingly sabotage themselves by serving the wrong customers, and the one shift that can make your business profitable without cutting corners.
If you're tired of price wars and discount-driven customers, this episode is for you.
What you will learn in this episode:
How to price your products without chasing away loyal customers
How to stop attracting the wrong customers who drain your business
How big brands secretly raise prices without backlash
How to increase efficiency instead of lowering prices
How to communicate price increases without losing trust
Questions answered in this episode:
Why do some companies shrink portions instead of raising prices?
How do you get customers to pay more without complaining?
What’s the difference between B2B and B2C pricing strategies?
Should you ever change your product to match customer demand?
How do you increase prices without losing business?
If you’re ready to stop fighting for pennies and start building real customer loyalty, listen now, subscribe, and leave us a review.
Jan 28, 2025 • 24min
Bold Predictions That Will Impact You in 2025 and Beyond | Ep. 064
Get ready for monumental shifts in 2025! Dive into the rise of AI-powered micropreneurs and how they're revolutionizing business. Explore the balance between automation and human authenticity, and learn the importance of personal branding in an AI-driven world. Discover how hybrid work is reshaping employee expectations and industry norms. Plus, understand the role of blockchain in ensuring authenticity amidst digital upheavals. This conversation equips you to thrive in a tech-forward future!
Jan 21, 2025 • 12min
What’s Stopping You From Sharing Your Greatness? | Ep. 063
Discover an exhilarating approach to personal growth as one host prepares to run 10 marathons in 10 days along South Africa's coast. Dive into the philosophy of Misogi, which challenges you to push your limits and embrace monumental tasks. The importance of reframing self-promotion as a means of serving and inspiring others takes center stage. Learn how sharing your journey can not only empower you but also motivate those around you. This discussion transforms hesitation into action, encouraging authenticity in storytelling.
Jan 14, 2025 • 12min
How To Escape The Prison You Built For Yourself | Ep. 062
Uncover the hidden trap of 'lifestyle capture' that keeps you from pursuing your true desires. Explore the balance between ambition and gratitude while cultivating an abundance mindset. Learn how to distinguish between fear-driven goals and those inspired by freedom. Discover strategies to evolve your aspirations without guilt and break free from the psychological barriers that hold you back. This insightful discussion will empower you to redefine your goals and rediscover your personal freedom.
Jan 7, 2025 • 16min
Are We Living In a Simulation? Why My ChatGPT Says "Yes" | Ep. 061
What if our reality is a game? Dive into a discussion about the evolution of AI and gaming from retro classics to thought-controlled universes. Explore the mind-bending idea of simulated realities and what that means for consciousness. The hosts also reflect on the implications of virtual interactions on real-life relationships. Get inspired to embrace innovative thinking for future business trends while pondering if we're already living in a simulation. It's a whimsical journey into technology and existence!
Dec 31, 2024 • 13min
Could Moving to Another Country Be Your King Move? | Ep. 060
What kind of life do you want to build in the year ahead?
In this special New Year’s Eve episode, Ethan King and Justin King challenge you to think beyond the familiar—whether you’re dreaming of a new country or committed to staying right where you are.
Would you leave your home for a fresh start, or is there a way to create your dream life right where you live? They share personal stories of almost moving abroad, explore the deep “why” behind life-changing decisions, and discuss what it means to design a life that fits your values—no passport required.
What You Will Learn in This Episode
How to set bold life goals that align with your values and location.
How to evaluate your financial and lifestyle priorities for 2025 and beyond.
How moving abroad—or staying put—can transform your perspective.
How to take small steps toward big life changes.
Questions Answered
Why do people choose to move abroad—and why do some stay put?
What should you look for in a place to build your dream life?
How can you test new possibilities without making a permanent move?
What role do finances and relationships play in big life decisions?
Start your New Year inspired by the possibilities. Listen now, subscribe, and leave a review.
Dec 24, 2024 • 13min
What a $700 Wooden Bowl Teaches You About Marketing | Ep. 059
Could a $700 mixing bowl transform how you market your business?
Ethan and Justin break down the psychology behind status symbols, from a walnut mixing bowl that’s more art than utility to luxury apps and historical oddities like $5,000 pineapples. They reveal how smart business owners can apply these lessons to create products and services that customers perceive as must-haves—not just for function but for status. Whether you’re running a small business or dreaming of launching one, this episode is packed with actionable insights to boost your brand’s appeal and profitability.
What You Will Learn in This Episode:
How to create products that customers see as status symbols.
How to use scarcity and exclusivity to drive demand.
How to align your offerings with your customers’ self-image.
How to leverage Maslow’s hierarchy to position your business for success.
Questions Answered:
Why do customers pay for status instead of functionality?
How can small businesses create perceived value like big brands do?
What role does scarcity play in pricing and demand?
How can entrepreneurs reposition ordinary products to feel extraordinary?
What are the key psychological drivers behind customer purchases?
Call to Action:
If you’re ready to transform your business by tapping into the psychology of status and value, this episode is a must-listen. Tune in now, subscribe for weekly insights, and leave us a review to join the conversation!
Dec 17, 2024 • 20min
The Secret to Expanding Your Comfort Zone—and Your Life | Ep. 058
"Do one thing every day that scares you."
— Eleanor Roosevelt
Are you coasting through life, too scared to take a risk?
In this episode, Ethan and Justin challenge the very idea of “playing it safe.” Ethan recounts his terrifying experience walking the edge of the CN Tower, a powerful reminder that growth only happens when you face discomfort head-on. Justin unpacks why staying comfortable means you’re flatlining, plateauing, and—frankly—settling. They break down the Exploratory-Adaptive-Transformative matrix to show how you can push boundaries without burning out. If you’re not stepping into risk, you’re leaving potential on the table. Are you ready to stop making excuses?
What You Will Learn in This Episode:
How to stop using “comfort” as a crutch and start chasing real growth.
How to navigate discomfort without overwhelming yourself.
How to grow your comfort zone instead of being trapped by it.
How to overcome fear and use calculated risks to achieve more.
How to identify if you’re just going through the motions of life.
Questions Answered:
Is your comfort zone secretly holding you back from everything you want?
Why does avoiding risk guarantee a life of stagnation?
How do you know when you’re pushing yourself just enough without burning out?
Can facing physical fears help you dominate your professional and personal challenges?
What practical steps can you take to start expanding your limits today?
Ready to grow beyond your limits? Listen to the full episode now, subscribe to Kingspiration, and leave a review to share how you’re stepping outside your comfort zone!
Dec 10, 2024 • 17min
Why AI Will Replace You—And How To Fight Back | Ep. 057
Are you ready to fight for your place in the AI era?
Ethan and Justin deliver an unfiltered look at how AI is disrupting the workforce—and why your career might be next. Forget the myths that AI is only coming for factory jobs. It’s white-collar roles that are most at risk. They challenge you to stop fearing AI and start using it to your advantage. This episode dives into why trades could become the last safe harbor and how employees and business owners alike can thrive by adapting fast. Packed with real-world examples and unapologetic advice, this episode is your wake-up call.
What you will learn in this episode:
How to identify if your job is AI’s next target.
How to turn AI into your personal career accelerator.
Why hands-on trades might outlast desk jobs in the AI revolution.
How businesses are quietly using AI to eliminate roles.
Why resisting AI adoption is career suicide.
Questions answered:
Which jobs are AI replacing the fastest?
How can employees future-proof their careers using AI?
What’s the secret to making trades AI-proof and tech-forward?
How are companies exploiting AI to avoid layoffs?
Why is ignoring AI the worst mistake you can make right now?
🎧 Stop being a bystander in the AI revolution. Tune in now to learn how to fight back and turn AI into your greatest ally. Subscribe and leave a review to stay informed and stay ahead!
