Are you wasting marketing dollars?

More than likely, yes.

Many small businesses fall into the trap of brand awareness marketing, throwing dollars at campaigns without knowing if they work. But what if there’s a better way?

In this episode, Ethan and Justin break down Dan Kennedy’s hard-hitting approach to Direct Response Marketing—where every ad, email, or post must deliver measurable results.

They dissect the first five of Kennedy’s ten rules, revealing why small businesses can’t afford to waste money on traditional brand awareness tactics.

• How to structure your marketing so every dollar spent has an ROI
• How to create an irresistible offer that compels people to act
• How to apply urgency without resorting to shady sales tactics
• How to simplify your customer journey so they take action immediately
• How to track and measure every marketing effort for maximum impact

• Should small businesses focus on brand awareness or direct response marketing?
• Why does Dan Kennedy insist that every marketing effort must have a call to action?
• How can you create urgency in marketing without feeling manipulative?
• What are the biggest mistakes businesses make when structuring their marketing campaigns?
• How do you balance selling and building trust with your audience?

🎧 Listen now on Apple Podcasts, Spotify, YouTube, or wherever you get your podcasts. If you find value in today’s episode, share it with someone who needs to hear it, and don’t forget to subscribe and leave a review!