
King Moves | AI, Entrepreneur Success Lessons, Business Growth Tips, Personal Development & Insights for Ambitious Leaders
In chess, one small move could change everything—and the same is true in business and life.
In King Moves, co-hosts Ethan King (Atlanta, USA) and Justin King (Cape Town, South Africa)—not related, but equally obsessed with success—unpack the mindset shifts and strategic actions that lead to real, lasting breakthroughs.
Ethan King is a serial entrepreneur, TEDx speaker, and bestselling author of ”Wealth Beyond Money,” known for scaling multi-million-dollar brands and helping high achievers unlock financial and personal freedom. His latest book ”ChatGPT To Double Your Business In 90 Days” has sold thousands of copies, and is the how-to manual for your business to go from average to awesome with AI and automation.
Justin King is a business growth strategist, speaker, and entrepreneur who has helped companies across multiple industries expand their impact and revenue.
Together, they bring cross-continental insights to help you win in AI, leadership, business growth, and personal development—without the fluff.
Why Listen to King Moves (formerly the Kingspiration podcast):
🚀 Artificial Intelligence & Innovation – How to use AI and cutting-edge tech to scale your business and leadership without losing authenticity
💡 Entrepreneurial Insights – Hard-earned lessons from real entrepreneurs who’ve built and scaled businesses
📈 Business Growth Tactics – Proven strategies for leadership, team building, and revenue acceleration
🔥 Mindset Shifts – The small moves that create unstoppable momentum and lasting success
New Episodes Weekly:
Hit subscribe and join a global community of ambitious founders and business leaders who are making bold moves and winning—one step at a time.
🎧 Listen now and take your next small move toward massive success!
Latest episodes

Apr 22, 2025 • 24min
Is "Do Hard Things" Overrated or Underrated Advice? | Ep. 076
What if doing something hard is the only way to truly find you?
In this episode, Justin King redefines what it means to “do hard things.”
After running ten marathons in ten days, he’s not preaching pain for pain’s sake—but instead unpacking the mindset that transforms struggle into self-awareness.
This isn't about proving you're the toughest in the room. It’s about making smart decisions in the face of adversity and walking away with something even more powerful than resilience: clarity.
From navigating a divorce and business exit to hitting the wall mid-marathon, Justin explains how real strength comes from leaning into hard things without losing yourself in the process.
This episode will challenge how you define toughness—and might just help you find your next breakthrough.
What you will learn in this episode:
How to choose the right kind of hard thing for your growth
How to differentiate between discomfort and damage
How to develop mental toughness without destroying yourself
How to build your “stack of undeniable evidence” that you can
How to make tough decisions without breaking relationships
Questions answered:
What is a Misogi, and why should you do one every year?
Why is smart toughness more powerful than blind grit?
What’s the real benefit of doing hard things?
How can you reframe quitting as a smart move, not failure?
Listen to the full episode now and challenge yourself to take on your Misogi. Don’t forget to subscribe and leave a review.
King Moves is available on Apple Podcasts, Spotify, YouTube, or wherever you get your podcasts.

Apr 15, 2025 • 11min
The One Mindset Shift That Turns Envy Into Inspiration | Ep. 075
Explore the unique concept of Mudita and learn how to turn jealousy into inspiration. Dive into the challenges of ego and imposter syndrome while uncovering the importance of celebrating others' successes. Transform your competitive mindset into one of collaboration and abundance, fostering meaningful relationships. Discover how helping others can lead to personal fulfillment and success. This riveting discussion challenges the traditional views on rivalry and offers fresh perspectives on growth.

Apr 8, 2025 • 15min
When Is It Time for You to Rebrand? | Ep. 074
What do Amazon, Pepsi, and Google have in common?
They all had terrible original names—and changed them.
In this episode of King Moves, Ethan and Justin pull back the curtain on their own name change, from Kingspiration to King Moves, and unpack the real reasons behind rebranding.
It’s not about hype. It’s about alignment.
From corporate giants to personal brands, this conversation challenges you to ask: Is your name holding you back? Or worse—confusing your audience?
Don’t waste time polishing a brand that’s sending the wrong message.
💡 What you will learn in this episode:
How to align your brand name with your actual value
How to know if a rebrand is worth the effort—or just a distraction
How to use brand perception to influence customer trust
How to tell if your logo, name, or visuals are keeping you relevant
How to create a brand experience that people remember
❓ Questions answered:
Why did the podcast change from Kingspiration to King Moves?
What’s the difference between a rebrand and a rename?
When is the right time to rebrand your business?
Why did Amazon start with books, and what does that teach you?
How do small businesses approach branding differently than big corporations?
🎧 Tune in now to rethink what your brand is really saying about you.
Subscribe and leave a review on Apple Podcasts, Spotify, YouTube, or wherever you get your podcasts.
Don’t just sit there—make your next king move.

Apr 1, 2025 • 12min
Don't Burn Out Before Your Breakthrough | Ep. 073
Struggling to strike a balance between hard work and burnout? Discover insights from running 10 marathons in 10 days and how that relates to managing business challenges. Learn the art of preparation that keeps you ready without exhausting yourself. Visualization and preemptive practice can transform your approach, making execution feel effortless. Plus, hear why teamwork is essential for high performance and navigating tough times. It's all about pacing yourself for the victories ahead!

Mar 25, 2025 • 12min
Should You Drop $200 a Month on ChatGPT Pro? | Ep. 072
Is spending $200 on ChatGPT Pro a smart move or just tech hype? One host shares his firsthand experiences with the tool's powerful capabilities, like automating travel bookings. They explore the balance between AI's benefits and its current limitations. Discover how small businesses can harness AI to boost productivity and secure job roles. The conversation emphasizes the importance of a growth mindset and encourages listeners to embrace AI's potential for personal and professional development.

Mar 18, 2025 • 18min
These Hidden Addictions Are Holding You Back at Work | Ep. 071
Explore the hidden addictions that hold you back at work, from the obsession with busyness to the need for constant visibility. Discover how these habits can undermine productivity and create stress. Learn effective delegation techniques to avoid bottlenecking your own progress. Delve into the importance of protecting your deep work time and setting boundaries without sacrificing success. Shift your focus from being endlessly busy to achieving true productivity for personal and team growth.

Mar 11, 2025 • 19min
The No B.S. Ten Commandments of Marketing, Part 2 | Ep. 070
Are you ignoring the most profitable marketing strategies?
Most businesses waste money on marketing without realizing it. They focus on getting attention but fail to convert that attention into actual sales.
In this episode of King Moves, Ethan and Justin continue breaking down Dan Kennedy’s 10 Rules for Direct Response Marketing—covering the final five commandments that separate successful marketers from those who just burn cash.
They reveal why strong copywriting, relentless follow-up, and data-driven decisions are the key to making your marketing actually work. If you're tired of guesswork and ready to see real results, this episode is for you.
What You Will Learn in This Episode:
How to follow up effectively without annoying your leads
How to write sales copy that grabs attention and drives action
How to stop marketing based on opinions and focus on results
How to build thick skin and take massive action in business
How to implement these rules in any industry, no matter what you sell
Questions Answered:
Why is one-step marketing a losing strategy?
How many touchpoints does it really take to convert a customer?
What makes sales copy stand out in a crowded market?
Why do most businesses fail at marketing?
How can you stop caring about opinions and focus on results?
🎧 Listen now on Apple Podcasts, Spotify, YouTube, or wherever you get your podcasts. If you find value in today’s episode, share it with someone who needs to hear it, and don’t forget to subscribe and leave a review!

Mar 4, 2025 • 14min
The No B.S. Ten Commandments of Marketing, Part 1 | Ep. 069
Are you wasting marketing dollars?
More than likely, yes.
Many small businesses fall into the trap of brand awareness marketing, throwing dollars at campaigns without knowing if they work. But what if there’s a better way?
In this episode, Ethan and Justin break down Dan Kennedy’s hard-hitting approach to Direct Response Marketing—where every ad, email, or post must deliver measurable results.
They dissect the first five of Kennedy’s ten rules, revealing why small businesses can’t afford to waste money on traditional brand awareness tactics.
What You Will Learn in This Episode
How to structure your marketing so every dollar spent has an ROI
How to create an irresistible offer that compels people to act
How to apply urgency without resorting to shady sales tactics
How to simplify your customer journey so they take action immediately
How to track and measure every marketing effort for maximum impact
Questions Answered
Should small businesses focus on brand awareness or direct response marketing?
Why does Dan Kennedy insist that every marketing effort must have a call to action?
How can you create urgency in marketing without feeling manipulative?
What are the biggest mistakes businesses make when structuring their marketing campaigns?
How do you balance selling and building trust with your audience?
🎧 Listen now on Apple Podcasts, Spotify, YouTube, or wherever you get your podcasts. If you find value in today’s episode, share it with someone who needs to hear it, and don’t forget to subscribe and leave a review!

6 snips
Feb 25, 2025 • 19min
You Are Stronger Than You Think: Lessons from 10 Marathons in 10 Days | Ep. 068
Ever wondered how to push through your limits? Discover the incredible journey of running 10 marathons in 10 days and the invaluable lessons on mental resilience. Uncover the superpower of patience and how your body language can influence your mindset. Explore the importance of knowing when to persevere and when to take a break. Get inspired by the idea of tackling seemingly impossible challenges while fostering personal growth. This is not just a story about running; it's about conquering life's hurdles!

Feb 18, 2025 • 9min
How to Use AI to Be a Better Leader | Ep. 067
AI is Changing Leadership—Are You Evolving or Getting Exposed?
AI isn’t just another tool—it’s a leadership game-changer. But here’s the real question: Is AI making you a more effective leader, or is it exposing where you fall short?
In this episode, Ethan and Justin break down the real impact of AI on leadership, from enhancing communication and decision-making to maintaining authenticity in an AI-driven world. Whether you’re an entrepreneur, a business leader, or someone looking to stay ahead of the curve, this conversation will challenge your thinking and give you a roadmap for integrating AI without losing your leadership edge.
What You Will Learn in This Episode:
How to use AI to enhance leadership communication without sounding robotic
How to personalize team interactions with AI while staying authentic
How to use AI-driven insights to improve decision-making and team engagement
How to train AI to reflect your leadership style instead of replacing it
How to avoid the biggest mistakes leaders make when implementing AI
Questions Answered:
How can AI improve leadership without making leaders seem artificial?
What are the biggest mistakes leaders make when using AI?
How can AI help leaders connect with their teams on a deeper level?
What are the best ways to personalize AI responses for individual team members?
How do leaders ensure AI enhances, rather than replaces, their authenticity?
🎧 Listen now and take your leadership to the next level—before AI leaves you behind. Subscribe and leave a review to stay ahead in leadership and innovation.
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