King Moves: AI, Entrepreneur Success Lessons, Business Growth Tips, Personal Development & Insights for Ambitious Leaders
Ethan King, Justin King
In chess, one small move could change everything—and the same is true in business and life. In King Moves, co-hosts Ethan King (Atlanta, USA) and Justin King (Cape Town, South Africa)—not related, but equally obsessed with success—unpack the mindset shifts and strategic actions that lead to real, lasting breakthroughs.Ethan King is a serial entrepreneur, TEDx speaker, and bestselling author of ”Wealth Beyond Money,” known for scaling multi-million-dollar brands and helping high achievers unlock financial and personal freedom. His latest book ”ChatGPT To Double Your Business In 90 Days” has sold thousands of copies, and is the how-to manual for your business to go from average to awesome with AI and automation. Justin King is a business growth strategist, speaker, and entrepreneur who has helped companies across multiple industries expand their impact and revenue. Together, they bring cross-continental insights to help you win in AI, leadership, business growth, and personal development—without the fluff.Why Listen to King Moves (formerly the Kingspiration podcast):🚀 Artificial Intelligence & Innovation – How to use AI and cutting-edge tech to scale your business and leadership without losing authenticity💡 Entrepreneurial Insights – Hard-earned lessons from real entrepreneurs who’ve built and scaled businesses📈 Business Growth Tactics – Proven strategies for leadership, team building, and revenue acceleration🔥 Mindset Shifts – The small moves that create unstoppable momentum and lasting successNew Episodes Weekly:Hit subscribe and join a global community of ambitious founders and business leaders who are making bold moves and winning—one step at a time.🎧 Listen now and take your next small move toward massive success!
Episodes
Mentioned books
Dec 16, 2025 • 13min
Delete These 5 Words From Your Vocabulary | Ep. 110
What if the words you speak are the very thing sabotaging your success?
In this episode, Ethan and Justin dig into a subtle phrase that shows up in stuck businesses and stuck people. It sounds reasonable on the surface. But when you look closer, it's a mindset killer. A progress killer. And yes, a business killer.
You’ll hear real stories of entrepreneurs giving excuses that feel logical—but are actually keeping them small. And you’ll hear what happens when someone flips that phrase and makes a simple shift that leads to big momentum. Justin also introduces the “Shift Map,” a practical tool to help you close the gap between who you are and who you want to become.
What you will learn in this episode:
How to reframe limiting language that keeps you stuck
How to move from excuses to action, even with real constraints
How to leverage contrast and clarity to build momentum
How to use solution-oriented language that invites progress
How to model success instead of trying to reinvent the wheel
Questions answered:
What’s the hidden cost of one common phrase we all say?
How do you tell the difference between a reason and an excuse?
What can you do when something truly feels impossible?
How do the most successful people think differently about challenges?
Listen now and make your next move the right one.
Available on Apple Podcasts, Spotify, YouTube, or wherever you get your podcasts. If you got value from this conversation, share it with someone who needs to hear it. Be sure to subscribe and leave us a review. It helps more people discover the show.
Dec 9, 2025 • 25min
You're Wasting Your Time With AI If You're Doing This | Ep. 109
Discover why most businesses fail to see ROI from AI—not because of the technology, but due to mindset. Learn how to automate mundane tasks rather than chase flashy projects. Find out how to train AI like a new intern for better results and use it as your personal coach. The hosts discuss the importance of shifting perspectives to unlock AI's true potential and drive team adoption by showcasing personal benefits. Explore predictions for the future of AI integration into daily life.
Dec 2, 2025 • 14min
Why Most People Die Before They Ever Really Live | Ep. 108
Comfort is the true danger; many avoid discomfort and never truly live. The transformative practice of misogi encourages facing fears instead. Building smart toughness and using shared challenges can enhance personal and team growth. Fear may be your cage, but confronting it can be your compass. Learn practical ways to choose challenges that prove your capabilities and reframe your relationship with fear. This engaging discussion urges listeners to act now and break free from the limitations holding them back.
Nov 25, 2025 • 12min
Feel the Cringe, Post It Anyway: Mental Tricks for Creators | Ep. 107
Ever felt that wave of cringe right before hitting publish?
That hesitation is real. And it’s the invisible wall that stops so many creators before they ever build momentum.
In this episode, Ethan and Justin read a listener message that sparked a raw, honest conversation about what it really takes to show up, post through the awkwardness, and stay consistent even after you hit a milestone.
You’ll hear the mindset shifts that keep us going after 100 episodes, the surprising truth about streaks, and why momentum dies the moment you stop moving. If you’ve been holding back because something “feels cringe,” this episode will change how you think.
What you will learn in this episode:
How to overcome the fear of feeling cringe when starting something new
How to keep your momentum after hitting a major milestone
How to reset your mindset using “beginner’s mind”
How to build confidence through consistency
How to avoid complacency after early success
Questions answered:
What should you do when you're afraid no one will show up?
How do you keep a streak going when motivation fades?
What mental trap stops people after they reach success?
Why does momentum matter more than perfection?
How can you reinvent yourself without starting from scratch?
If you're ready to push past the cringe and build real momentum, listen to this episode now. Subscribe and leave a review to support the show.
We drop new episodes every week on Apple Podcasts, Spotify, YouTube, or wherever you get your podcasts.
Nov 18, 2025 • 14min
The Biggest Lie You’re Telling Yourself About AI | Ep. 106
What if the problem isn’t AI... it’s your refusal to evolve?
In this episode, Ethan unpacks a raw conversation he had after delivering a keynote for a room full of coffee, tea, and water industry leaders. These are real businesses still bleeding from the shift to remote work. Now AI’s cutting deeper. One man pulled Ethan aside and said what many are thinking: “AI is killing my business.”
That one comment sparked a deeper conversation about blame, reinvention, and why clinging to the old way might be the most dangerous move of all.
You don’t need to pivot 180 degrees. Sometimes the shift is just a few degrees to the right. But you do need to shift. The future won’t wait for you to catch up.
What you will learn in this episode:
How to turn AI from a threat into a tool
How to spot when your business model is past its prime
How to pivot using "atomic adjacencies"
How to compete when cheaper options flood your market
How to mentally prepare for reinvention without losing yourself
Questions answered:
Is AI really the reason your business is struggling?
What’s the difference between a pivot and a realignment?
How do you know when it’s time to reinvent?
What if the office never comes back—then what?
Can you still grow in an industry that's shrinking?
Listen to the full episode now and decide: Are you going to wait for change, or are you going to move first?
Available on Apple Podcasts, Spotify, YouTube, or wherever you get your podcasts.
Nov 11, 2025 • 14min
How To Navigate The Seasons of Business and Life | Ep. 105
Ethan and Justin illuminate the concept of seasonal shifts in business, emphasizing why entrepreneurs often struggle in the wrong season. They discuss the importance of recognizing your business's current phase and adapting strategies accordingly. With practical tips on maintaining motivation during downturns and utilizing automation for growth, they highlight the value of novelty in renewing energy. Their farming metaphor on planting and harvesting offers crucial insights for scaling successfully, encouraging listeners to embrace their season and recalibrate their approach.
Nov 4, 2025 • 19min
Are You Really Prepared? Or Are You Just Winging It? | Ep. 104
Dive into the art of true preparation versus just feeling ready. Discover how top professionals plan for inevitable failures and the mindset shift that fuels resilience. Learn to recognize the illusion of being prepared and avoid the trap of over-preparation. Unpack the essentials of redundancy, from backup devices to strategies for executing under pressure. Whether speaking onstage or in meetings, effective preparation is key to handle chaos and ensure you’re never caught off guard.
Oct 28, 2025 • 13min
AI Browser Battles & Video Wars: The Tools You Should Be Using Now | Ep. 103
Explore the future of work with AI-driven tools! Discover how to delegate tasks to AI agents in your browser and automate repetitive work using ChatGPT Atlas and Perplexity's Comet. Learn how Sora 2 enables the creation of compelling AI-generated video content. Ethan emphasizes the importance of leading a team of digital employees without coding. Plus, get tips on identifying your business's 'enemy' and turning AI video into impactful marketing. It's time to embrace the rise of robot assistants!
4 snips
Oct 21, 2025 • 28min
Why You Resist Change, Even When It Helps You | Ep. 102
Discover why teams resist change, often fearing the shift rather than the change itself. Learn how to introduce AI without triggering anxiety and spark mindset shifts through small wins. Explore a unique change management matrix that focuses on shaping rather than directing outcomes. The hosts tackle the emotional journey of change and share insights on empowering teams to adapt. Gain actionable strategies to champion transformation and build resilience in your organization while avoiding leadership pitfalls.
Oct 13, 2025 • 16min
Stop the Slop: How to Use AI Authentically (Without Sounding Like Everyone Else) | Ep. 101
Are you adding value, or just adding noise?
In this episode, Ethan and Justin confront the AI-content crisis unfolding on LinkedIn.
Why does it all sound the same? Why are smart ideas being ignored just because the wrapper screams ChatGPT? And more importantly, how do you avoid becoming part of the problem?
They dig into how to use AI as a tool without letting it dilute your voice.
From real-life experiments to Ethan's custom GPT agent, this episode explores how to stay original in a world where everyone is outsourcing their thinking.
If you care about standing out, this conversation will challenge how you show up online.
What you will learn in this episode:
How to use AI as a thought partner, not a copy-paste machine
How to prompt ChatGPT so your posts sound human
How to avoid the generic structure that makes content forgettable
How to blend personal insight with AI speed
How to train AI to match your voice and tone
Questions answered:
Is using AI for writing cheating, or just smart leverage?
Why does so much content online feel stale and predictable?
What separates real creators from prompt-repeaters?
Can AI posts actually feel personal and human?
What happens when you post something old and unfiltered versus AI-refined?
Listen now on Apple Podcasts, Spotify, YouTube or wherever you get your podcasts.
If this episode sparked something for you, share it with someone who's tired of the copy-paste crowd. And subscribe so you don't miss next week's King Move.
