Are you grinding so hard that you’re sabotaging your own success? In this powerful episode of King Moves, Justin shares the mental and physical lessons behind running 10 marathons in 10 days—and why pushing to your limit every day is the wrong move. Ethan draws the parallel to business, where most leaders are stuck redlining, mistaking constant hustle for real preparation. Together, they break down how to stay ready without wrecking yourself. If you want to win the game, you have to stop treating every practice like the Super Bowl. The real power move? Learn when to pull back, build your infrastructure, and trust your preparation. What you will learn in this episode: How to prepare for big challenges without burning out How to build infrastructure that scales with opportunity How to mentally rehearse success through visualization How to use “preemptive practice” to make execution feel effortless How to lean on your support system when it really counts Questions answered: Why do top athletes avoid training at 100% intensity every day? What’s the business equivalent of running marathons back to back? How do you stay mentally sharp without overworking? What role does support play in high performance? 🎧 Listen now, subscribe, and leave a review. King Moves is available on Apple Podcasts, Spotify, YouTube, or wherever you get your podcasts.

Is spending $200 a month on AI a bold business move—or just throwing money at shiny tech? One of the hosts did it. And in this episode, he shares why—and what happened next. From booking flights on autopilot to creating personalized content at scale, ChatGPT Pro’s “Operator” tool is pushing the limits of what AI can do for you. But here's the catch: it’s still clunky, still new… and still wildly powerful. This conversation breaks down what’s working, what’s not, and what most people are still missing when it comes to real-world AI use. What you will learn in this episode: How to use ChatGPT Operator to automate tasks in your browser How to personalize AI outputs using custom instructions How to 10x your output without working 10x harder How to avoid falling behind in the AI curve—no matter your level How to reframe AI as a tool for promotion, not replacement Questions answered: What does the $200/month ChatGPT Pro plan actually do? Can AI handle real-world tasks like booking travel? Is Operator functional enough for business use? How can employees use AI to stand out instead of being replaced? Where’s the best place to start if you feel behind? This episode might just change the way you think about AI—forever. Listen now and decide for yourself if it’s time to go all in. Don’t forget to subscribe, review, and share the show. Available on Apple Podcasts, Spotify, YouTube, or wherever you get your podcasts.

Do you ever feel like there’s just never enough time? That no matter how hard you push, your schedule stays full, and your to-do list never ends? What if the problem isn’t time—but hidden addictions running your work life? In this episode of King Moves, Ethan and Justin expose the five biggest workplace addictions that keep entrepreneurs and leaders stuck in cycles of stress and inefficiency. From the need to always be “on” to the illusion of productivity, these habits are quietly killing your ability to focus, delegate, and truly level up. What you will learn in this episode: How to recognize and break free from your addiction to busyness How to stop being the bottleneck in your own business How to delegate effectively without feeling like you’re losing control How to protect your deep work time from distractions How to shift from being "visible" to being truly productive Questions answered in this episode: Why do so many people feel overwhelmed despite working constantly? What’s the difference between being busy and being productive? How does the need to be needed impact leadership? Why is it so hard for entrepreneurs to let go of control? How can you create boundaries without sacrificing success? If you’re ready to regain control of your time and energy, this episode is a must-listen. Tune in now on Apple Podcasts, Spotify, YouTube, or wherever you get your podcasts. And don’t forget—share this episode with someone who needs to hear it!

Are you ignoring the most profitable marketing strategies? Most businesses waste money on marketing without realizing it. They focus on getting attention but fail to convert that attention into actual sales. In this episode of King Moves, Ethan and Justin continue breaking down Dan Kennedy’s 10 Rules for Direct Response Marketing—covering the final five commandments that separate successful marketers from those who just burn cash. They reveal why strong copywriting, relentless follow-up, and data-driven decisions are the key to making your marketing actually work. If you're tired of guesswork and ready to see real results, this episode is for you. What You Will Learn in This Episode: How to follow up effectively without annoying your leads How to write sales copy that grabs attention and drives action How to stop marketing based on opinions and focus on results How to build thick skin and take massive action in business How to implement these rules in any industry, no matter what you sell Questions Answered: Why is one-step marketing a losing strategy? How many touchpoints does it really take to convert a customer? What makes sales copy stand out in a crowded market? Why do most businesses fail at marketing? How can you stop caring about opinions and focus on results? 🎧 Listen now on Apple Podcasts, Spotify, YouTube, or wherever you get your podcasts. If you find value in today’s episode, share it with someone who needs to hear it, and don’t forget to subscribe and leave a review!

Are you wasting marketing dollars? More than likely, yes. Many small businesses fall into the trap of brand awareness marketing, throwing dollars at campaigns without knowing if they work. But what if there’s a better way? In this episode, Ethan and Justin break down Dan Kennedy’s hard-hitting approach to Direct Response Marketing—where every ad, email, or post must deliver measurable results. They dissect the first five of Kennedy’s ten rules, revealing why small businesses can’t afford to waste money on traditional brand awareness tactics. What You Will Learn in This Episode How to structure your marketing so every dollar spent has an ROI How to create an irresistible offer that compels people to act How to apply urgency without resorting to shady sales tactics How to simplify your customer journey so they take action immediately How to track and measure every marketing effort for maximum impact Questions Answered Should small businesses focus on brand awareness or direct response marketing? Why does Dan Kennedy insist that every marketing effort must have a call to action? How can you create urgency in marketing without feeling manipulative? What are the biggest mistakes businesses make when structuring their marketing campaigns? How do you balance selling and building trust with your audience? 🎧 Listen now on Apple Podcasts, Spotify, YouTube, or wherever you get your podcasts. If you find value in today’s episode, share it with someone who needs to hear it, and don’t forget to subscribe and leave a review!

Ever wondered how to push through your limits? Discover the incredible journey of running 10 marathons in 10 days and the invaluable lessons on mental resilience. Uncover the superpower of patience and how your body language can influence your mindset. Explore the importance of knowing when to persevere and when to take a break. Get inspired by the idea of tackling seemingly impossible challenges while fostering personal growth. This is not just a story about running; it's about conquering life's hurdles!

AI is Changing Leadership—Are You Evolving or Getting Exposed? AI isn’t just another tool—it’s a leadership game-changer. But here’s the real question: Is AI making you a more effective leader, or is it exposing where you fall short? In this episode, Ethan and Justin break down the real impact of AI on leadership, from enhancing communication and decision-making to maintaining authenticity in an AI-driven world. Whether you’re an entrepreneur, a business leader, or someone looking to stay ahead of the curve, this conversation will challenge your thinking and give you a roadmap for integrating AI without losing your leadership edge. What You Will Learn in This Episode: How to use AI to enhance leadership communication without sounding robotic How to personalize team interactions with AI while staying authentic How to use AI-driven insights to improve decision-making and team engagement How to train AI to reflect your leadership style instead of replacing it How to avoid the biggest mistakes leaders make when implementing AI Questions Answered: How can AI improve leadership without making leaders seem artificial? What are the biggest mistakes leaders make when using AI? How can AI help leaders connect with their teams on a deeper level? What are the best ways to personalize AI responses for individual team members? How do leaders ensure AI enhances, rather than replaces, their authenticity? 🎧 Listen now and take your leadership to the next level—before AI leaves you behind. Subscribe and leave a review to stay ahead in leadership and innovation.

💡 If you want to make your brand unforgettable, you need to hear this. Energy drinks don’t just sell caffeine—they sell power, confidence, and status. People don’t just drink them; they use them to signal something about themselves. And that’s exactly what great branding does. In this episode of King Moves, Ethan and Justin break down the billion-dollar strategies behind Red Bull, Monster, and even South Africa’s Score—an energy drink that built its entire brand around sex appeal (and is flying off the shelves). If you’re in business, these branding secrets can help you create a product that people want to be seen with. What you will learn in this episode: How to use identity marketing to make your brand irresistible How to inject sex appeal, status, and social dominance into your messaging How to make customers emotionally invested in your product like Red Bull and Monster fans How to recognize and invest in trends before they explode How to position your brand as a lifestyle, not just a product Questions answered: Why do energy drinks make people feel cooler, sexier, and more confident? How do these brands build such deep emotional connections with customers? What branding tricks can small businesses steal from the energy drink industry? What’s the next big shift in consumer behavior—and how can you profit from it? 🔥 Want to make your brand as addictive as an energy drink? Listen now to this episode of King Moves! Don’t forget to subscribe, leave a review, and share this with someone who needs to hear it.

Think lowering your prices will win customer loyalty? Think again. Businesses everywhere struggle with the same dilemma—how do you keep quality high without scaring off price-sensitive customers? In this episode, Ethan and Justin rip apart the myth that lower prices equal more loyalty. They reveal why some companies shrink portions instead of raising prices, how business owners unknowingly sabotage themselves by serving the wrong customers, and the one shift that can make your business profitable without cutting corners. If you're tired of price wars and discount-driven customers, this episode is for you. What you will learn in this episode: How to price your products without chasing away loyal customers How to stop attracting the wrong customers who drain your business How big brands secretly raise prices without backlash How to increase efficiency instead of lowering prices How to communicate price increases without losing trust Questions answered in this episode: Why do some companies shrink portions instead of raising prices? How do you get customers to pay more without complaining? What’s the difference between B2B and B2C pricing strategies? Should you ever change your product to match customer demand? How do you increase prices without losing business? If you’re ready to stop fighting for pennies and start building real customer loyalty, listen now, subscribe, and leave us a review.

Get ready for monumental shifts in 2025! Dive into the rise of AI-powered micropreneurs and how they're revolutionizing business. Explore the balance between automation and human authenticity, and learn the importance of personal branding in an AI-driven world. Discover how hybrid work is reshaping employee expectations and industry norms. Plus, understand the role of blockchain in ensuring authenticity amidst digital upheavals. This conversation equips you to thrive in a tech-forward future!