Think lowering your prices will win customer loyalty? Think again.

Businesses everywhere struggle with the same dilemma—how do you keep quality high without scaring off price-sensitive customers?

In this episode, Ethan and Justin rip apart the myth that lower prices equal more loyalty. They reveal why some companies shrink portions instead of raising prices, how business owners unknowingly sabotage themselves by serving the wrong customers, and the one shift that can make your business profitable without cutting corners.

If you're tired of price wars and discount-driven customers, this episode is for you.

What you will learn in this episode:

• How to price your products without chasing away loyal customers
• How to stop attracting the wrong customers who drain your business
• How big brands secretly raise prices without backlash
• How to increase efficiency instead of lowering prices
• How to communicate price increases without losing trust

Questions answered in this episode:

• Why do some companies shrink portions instead of raising prices?
• How do you get customers to pay more without complaining?
• What’s the difference between B2B and B2C pricing strategies?
• Should you ever change your product to match customer demand?
• How do you increase prices without losing business?

If you’re ready to stop fighting for pennies and start building real customer loyalty, listen now, subscribe, and leave us a review.