
AI-Driven Marketer: Master AI Marketing To Stand Out In 2025
I'm just a marketer on a mission to master AI in 2025 by interviewing AI tech founders, AI leaders, and marketing practitioners who are getting great results with AI today. Let's master this thing together. Follow this show to join me on the journey.#danchez
Latest episodes

Oct 30, 2024 • 15min
Turn AI into Your Marketing Strategy Partner – Here's How!
In this AI marketing podcast episode, Dan Sanchez takes a deep dive into using AI as a tool for strategic marketing thinking, specifically focusing on executing a SWOT analysis. Rather than just tactical work, Dan explains how AI can elevate your marketing strategy by helping you "think smarter" and do more with annual and quarterly planning. By leveraging ChatGPT for SWOT, Dan demonstrates how AI can list and assess strengths, weaknesses, opportunities, and threats for your business, helping marketing teams streamline strategic planning. Tune in to learn actionable prompts, strategic insights, and ways to turn SWOT analysis into a robust plan for the coming year. Timestamps: 00:00 – Welcome and Episode Introduction 01:05 – The Power of Using AI for Strategic Thinking, Not Just Tactics 02:30 – Overview of SWOT Analysis in Business 04:20 – How ChatGPT Can Perform SWOT Analysis and Strategic Planning 06:15 – Steps to Prepare ChatGPT with Context for SWOT 08:05 – Practical Prompt Example to Train ChatGPT on Your Business Needs 09:50 – Customizing AI Insights for Trim Healthy Mama’s SWOT Analysis 11:35 – Adjusting AI Results for Real-World Applicability in Marketing 13:00 – Transforming SWOT Insights into a Strategic Action Plan 14:20 – Final Thoughts: Embracing AI to Think Smarter in Marketing

Oct 25, 2024 • 55min
AI Agents, Automated Design, & The Future of SEO - This Week With #BotBros
In this AI marketing podcast, Dan Sanchez and cohost Travis Sanchez delve into the multifaceted world of AI, discussing its evolving role from processing extensive numerical data with tools like Claude to acting as an emotional support system for personal reflection. They explore AI's integration into marketing tools, with Adobe leading the way in innovative features like 3D manipulation and generative fill for video. The episode also touches on the impact of AI on SEO, the potential for automating tasks currently requiring human intervention, and the growing preference for AI tools like ChatGPT in everyday searches. Tune in for insightful commentary and practical advice on leveraging AI to enhance your marketing strategy.Timestamps:00:00 Apple Intelligence launched with upgraded Siri, AI tools.04:45 Apple updates aren't crucial for marketers' workflows.08:31 True agents require more AI autonomy.11:42 AI's potential and challenges explored optimistically.15:39 Illustrator simplifies creating ads in different sizes.16:14 Marketers will become graphic designers using tools.22:03 Considering returning to improved, versatile AI tool.25:55 Assistant automates tasks via desktop terminal access.28:39 Compile Facebook testimonials, seek permission to share.29:53 AI executes ideas with detailed instructions efficiently.32:56 LinkedIn crawling: potential guest outreach tool.39:21 SEO strategies need adaptation due to ChatGPT.41:57 AI pushes organic search results down significantly.45:08 SEO impacts AI as reference-dependent training.48:57 Text analysis better suited than data crunching.51:04 ChatGPT helps troubleshoot Apple device issues.54:04 AI advice good; try cautiously, own risk.

Oct 23, 2024 • 14min
The ULTIMATE ChatGPT Breakdown – Which Model Should You Choose?
In this AI marketing podcast episode, Dan Sanchez dives into the evolving landscape of ChatGPT, breaking down the six different models that are now available to users. Host Dan Sanchez takes a deep dive into each version—ChatGPT-4o, ChatGPT-4o Canvas, and the reasoning powerhouses o1iPreview and Mini—helping you understand how to leverage the right model for your marketing needs. Whether you're writing content, coding, or tackling complex reasoning tasks, you'll learn how each ChatGPT variant can optimize your workflow. Tune in to discover which ChatGPT model is right for you and how to unlock its full potential.Past Episodes Mentioned: ChatGPT with Canvas: https://aidrivenmarketer.com/episode/the-magic-of-chatgpts-new-canvas-feature-for-content-marketing ChatGPT o1-Preview: https://aidrivenmarketer.com/episode/chatgpts-new-01-preview-model-what-it-means-for-marketers-6-use-cases Custom GPTs: https://aidrivenmarketer.com/episode/my-process-for-crafting-custom-gpts-ai-fundamentals-course-part-4Timestamps: 00:00 – Introduction: Why ChatGPT is no longer one-size-fits-all 02:00 – Breaking down ChatGPT-4o and its capabilities 04:50 – ChatGPT-4o with Canvas: Collaboration made easy 08:30 – o1-Preview: The power of deep reasoning 12:20 – Mini Versions: Faster, cheaper, and built for scale 14:00 – Custom GPTs: Tailoring ChatGPT to your brand or needs 18:10 – Which ChatGPT model should marketers use? 20:45 – Final thoughts and call to action

Oct 18, 2024 • 35min
Bot Bros: Our New Series To Turn the AI Hype Into Help For Marketers
In this AI marketing podcast episode, Dan Sanchez is joined by his brother and new co-host, Travis Sanchez, to dive deep into the world of AI marketing and their potential to revolutionize personalized marketing. The duo explores everything from the creation of these tailored AI assistants to overcoming privacy concerns and maximizing productivity with tools like Napkin.ai. They also discuss the current state of AI-generated content, such as short-form videos and imagery, and their future in marketing. With insights into AI's emotional intelligence and its analytical prowess, this episode is a must-listen for marketers eager to harness the full power of AI. Don't miss out on their predictions and practical tips for integrating AI into your marketing strategy.Resources Mentioned: AI-Driven Marketers Community: https://aidrivenmarketer.com/community Napkin.ai chatbase.coTimestamps: 00:00 Covering AI news, poll results, and tools. 04:35 Hopeful for AI-driven realistic short video clips. 09:11 Struggling with image continuity despite detailed prompts. 12:38 Apple AI report highlights limitations in reasoning. 13:31 AI is smart but still a tool. 17:44 People optimistic about AI's growing benefits. 21:33 Confident AI analyzes survey responses emotionally, deeply. 25:44 Embed custom GPT for streamlined website interaction. 28:17 Need simple explanation for new AI tools. 32:45 Considering a new tool for illustrations efficiency. 33:18 Tool simplifies complex marketing concepts visually.

Oct 16, 2024 • 19min
Marketing Legends: Crafting a Podcast Series with AI in 3 Hours With Google Notebook LM
In this episode of AI Marketing Podcast, Dan Sanchez shares his thrilling journey of using AI to produce an entire podcast series in just three hours! He dives into the inspiration behind creating a series on Marketing Legends, focusing on iconic figures like Josiah Wedgwood and David Ogilvy. Discover the tools and techniques Dan used to bring this idea to life, including ChatGPT, Google Notebook LM, and MidJourney. This episode is a step-by-step guide for marketers and podcasters interested in leveraging AI to scale their content production quickly and efficiently. Tune in to learn how to turn a weekend project into a full-fledged podcast series!Resources Mentioned: Marketing Legends Podcast: https://podcasters.spotify.com/pod/show/marketing-legends-show Source of Inspiration: https://x.com/karpathy/status/1841594123381571863 Google Notebook LM: https://notebooklm.google/Timestamps: 00:00 – Introduction to the Episode 00:32 – Inspiration from a Developer's Weekend Podcast 01:28 – Why Experimenting with AI in Podcasting is Important 03:00 – Introducing the Marketing Legends Podcast Series 04:44 – Step-by-Step Breakdown: Producing a Podcast Series with AI 06:12 – Tools Used: ChatGPT, Google Notebook LM, MidJourney 08:54 – Benefits and Limitations of Using AI for Podcasting 10:30 – Caveats: When Not to Use AI for High-Trust Brands 12:06 – Dan’s Thoughts on Listening to AI-Generated Content 13:25 – How AI Makes Podcast Production Accessible for Small Teams 15:18 – 10-Step Process for Creating a Podcast in 3 Hours 18:55 – Wrapping Up and Next Steps for Listeners

Oct 10, 2024 • 16min
The Magic of ChatGPT's New Canvas Feature For Content Marketing
In this AI marketing podcast, Dan Sanchez explores the exciting new ChatGPT feature, “ChatGPT 4.0 with Canvas.” This feature offers marketers a more intuitive way to collaborate on content creation and optimize workflows. Dan dives deep into the many functionalities Canvas brings to the table, including its ability to handle complex tasks like repurposing content, creating job descriptions, and more—all within one dynamic workspace. He compares it with similar tools, discusses its impact on marketing strategies, and shares his firsthand experiences using it. Tune in to hear how this tool is transforming content creation and making it easier for marketers to do more with less.Timestamps:• 00:00 – 02:50: Introduction and show overview• 02:51 – 04:45: Unveiling the new ChatGPT 4.0 Canvas feature• 04:46 – 07:30: Key benefits for marketers using ChatGPT with Canvas• 07:31 – 10:30: Real-world applications: Repurposing podcast content into blog posts and social media posts• 10:31 – 13:00: The evolution of ChatGPT: Comparing Canvas with similar tools like Claude’s Artifacts• 13:01 – 15:20: Collaborative features and what makes Canvas unique• 15:21 – 18:00: Use cases beyond content: Job descriptions and administrative documents• 18:01 – 20:30: Discussion on the limitations and future potential of Canvas• 20:31 – 23:00: Final thoughts: Why this feature is a game-changer for marketing teams• 23:01 – 25:00: Outro and call-to-action: Connect with Dan on LinkedIn and share your experience with ChatGPT Canvas

Oct 2, 2024 • 16min
Advanced Guide to Building CustomGPTs For ChatGPT
In this episode of the AI-Driven Marketer, Dan Sanchez dives deep into the advanced techniques of building custom GPTs that can streamline repetitive marketing tasks. Dan, revisits his experience with creating a custom GPT for his podcast showrunner, explaining how marketers can automate workflows, from research to show notes. This episode is perfect for those who already have a foundational understanding of AI and want to elevate their skills in custom GPT development. Discover how you can use the "When-Do-Ask" framework to engineer your prompts, automate repetitive tasks, and ultimately transform your small team’s output to achieve big results.Resources Mentioned: AI Fundamentals Course: https://aidrivenmarketer.com/course AI Memory Episode: https://aidrivenmarketer.com/episode/the-ai-memory-hack-every-marketer-needs-to-knowEpisode Timestamps: 00:00 – Introduction: Overview of the episode’s focus on building advanced custom GPTs and revisiting a year-old project. 01:00 – Why Custom GPTs Matter: The role of custom GPTs in marketing and how they can automate repetitive tasks. 03:30 – When-Do-Ask Framework Explained: Introduction to the framework that organizes GPT prompts for consistent outputs. 07:00 – Building the Framework: Breaking down a step-by-step process using "When-Do-Ask" prompts. 12:45 – Examples and Use Cases: Real-world applications and examples of using the framework in marketing and podcast production. 18:15 – Iterating and Refining GPTs: The importance of testing and refining your prompts for better outcomes. 23:40 – Key Takeaways: Final thoughts on the benefits of mastering custom GPTs for faster and more accurate marketing processes. 26:30 – Closing Remarks: Teaser for the next episode and a call to action to visit aidrivenmarketer.com for foundational courses and resources.

Sep 25, 2024 • 23min
Top 7 AI Tools for Marketers (That Are Actually Useful)
Dan Sanchez, an expert on AI tools for marketers, reveals his top picks for essential AI tools that truly enhance productivity. He dives into ChatGPT for research and automation, Tella for seamless video content creation, and Zencastr as the ultimate podcasting tool. Sanchez discusses how HighLevel can revolutionize marketing automation and CastMagic simplifies content generation. With insights on practical applications, this discussion is perfect for anyone looking to harness the power of AI in their marketing efforts.

Sep 20, 2024 • 25min
Strategies for AI-Driven Storytelling in Marketing
Christophe Trapp, host of the Business of Storytelling, joins marketer Dan Sanchez to explore AI's role in enhancing storytelling. They discuss the groundbreaking ChatGPT update, emphasizing its superior reasoning abilities for crafting engaging narratives. The conversation highlights the significance of original content in marketing and shares insights on creating captivating customer case studies. They also touch on AI's impact on productivity and customer journey improvements, showcasing how hyper-personalization transforms marketing storytelling.

Sep 16, 2024 • 30min
ChatGPT's New 01-Preview Model, What It Means for Marketers, & 6 Use Cases
Explore the groundbreaking insights into ChatGPT's O1 Preview model and its ability to transform marketing strategies. Discover practical use cases like generating marketing plans and crafting engaging LinkedIn posts, all while streamlining content creation. Learn how even non-coders can leverage AI for content and coding solutions. Plus, hear captivating ways AI is used in creative marketing, from creating children's books to optimizing workflows. Stay ahead in the ever-evolving AI landscape!
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