

Marketers, This Is How You Don't Get Replaced by AI (Human Edge Framework)
19 snips Apr 15, 2025
Dan Sanchez introduces the Human Edge Framework, emphasizing the irreplaceable value of core beliefs in marketing's AI-dominated future. He outlines three key pillars: personal branding as a trust anchor, relational capital for building authentic relationships, and discernment to filter AI's insights. The discussion highlights how maintaining a unique human touch can create a resilient career and brand, ensuring marketers stay relevant and powerful. This framework is essential for anyone navigating the evolving landscape of AI in marketing.
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Core Beliefs: Brand Foundation
- Core beliefs are the foundation of a brand and what AI can never determine for you.
- These beliefs influence brand language, visuals, and messaging, making them deeply human and unique.
Build Trust with Personal Brand
- Build a personal brand rooted in core values to gain trust as a real human authority.
- Focus on creating a human presence to stand out from AI-generated influencers.
Prioritize Relational Capital
- Invest time in building genuine human relationships based on shared values.
- Prioritize relational capital as AI can't replicate deep human trust and conflict resolution.