In this AI marketing podcast episode, Dan and Travis Sanchez dive into the groundbreaking updates to ChatGPT’s 4.0 image generator and explore how it's changing the game for marketers, creatives, and business owners alike. They dissect what makes this release different, from its ability to handle complex text in images to real multimodal generation that finally delivers on the AI design promise. The brothers also discuss the practical limitations, the viral Studio Ghibli trend, and a powerful new mindset for marketers in the AI era. Plus, Dan shares insights from his Social Media Marketing World presentation and a viral post from Stephen Bartlett that every creative professional should hear.

My Favorite AI Tools

ChatGPT - https://openai.com/
High Level Marketing Platform - https://danchez.com/highlevel
AI Podcasting Tools - https://danchez.com/podtools
n8n AI Automation Platform - https://danchez.com/n8n

Resources Mentioned

Matt Wolfe’s AI image use cases video: https://www.youtube.com/watch?v=0ahIpX6H2Fw
Google ImageFX - https://deepmind.google/technologies/imagefx/
Suno (AI music tool) - https://www.suno.ai/
Napkin (diagram creator) - https://napkin.io/
CapCut with AI tools - https://www.capcut.com/
Perplexity AI - https://www.perplexity.ai/
Grok (X’s AI tool) - https://x.ai/
Stephen Bartlett’s Viral LinkedIn Post: https://www.linkedin.com/feed/update/urn:li:activity:7311296027062341633/

Timestamps

00:13 – Why ChatGPT-4.0's image generator broke Dan's presentation deck
02:20 – First impressions and real-world design test results
04:00 – What’s new: real multimodal capability and image + text accuracy
07:00 – Dan’s attempt at a kids book using only ChatGPT
10:00 – Viral trend: Anime-style selfies and OpenAI's smart launch strategy
14:00 – Copyright controversy, design emulation, and creative disruption
21:00 – Practical use cases: from fashion previews to dental tourism
25:00 – GPT-4.0’s upgraded base model: surprisingly better than 4.5
28:00 – Takeaways from Social Media Marketing World: AI's growing footprint
33:00 – The “AI adoption staircase” for marketers: what to learn next
39:00 – Procter & Gamble study: Individuals with AI outperform entire teams
41:00 – Vibe Marketing: AI-driven productivity or creative burnout?
45:00 – Stephen Bartlett’s viral post and the danger of romanticizing your craft
50:00 – Why marketers must double down on human advantage + AI mastery