AI-Driven Marketer: Master AI Marketing To Stand Out In 2025 Google Imagen, AI Video, & How to Prepare For the AI Economy
Mar 21, 2025
Travis Sanchez, a video expert and drone enthusiast, joins his brother Dan to discuss the cutting-edge world of AI video generation. They break down the evolution of AI videos, the potential of Google’s new image generation tool, and the implications for marketers. The brothers address the challenges of maintaining quality in AI-created content and the ethical considerations surrounding AI-generated job applications. Get ready for insights that can help marketers navigate the rapidly changing landscape of AI!
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Early AI Video Trials
- Travis Sanchez shared his experience testing AI video generation tools, finding early results rough and unusable for full videos.
- Even with a minute-long AI generated video for his church promo, the output was terrible but had some correct structural elements like timing and captions.
Google's Image Generator Advantage
- Dan Sanchez found Google's new image generator more intuitive and accurate to prompts than MidJourney.
- It excels at detailed, physics-accurate images but lacks MidJourney's stylistic flair unless prompted explicitly.
Use AI Images as Illustrations
- Stop using AI image generators as full design tools; they produce flat, non-editable images.
- Instead, treat them as illustration tools and finalize designs using programs like Photoshop or Canva.