The Liquid Lunch Project

Joining us from across the pond today are Elliot and Dom Chapman, brothers and co-founders of Social Chaps and Chapman Capital.    Together, they’ve been running their own B2B businesses for the last five years, from startups to management consultancies. But they struggled to find reliable marketing agencies to meet their needs. So they did what we love best: They saw a problem, took matters into their own hands, and created their own systems and processes. And after seeing tremendous success, they decided to launch Social Chaps to help other B2B businesses effectively market their products and services.    But they didn’t stop there. They’ve also launched Chapman Capital to acquire and grow a portfolio of boutique agencies. Oh, and did we mention they’re fellow podcast hosts, too?   We covered all manner of topics, including how they leveraged a successful football career (soccer, for us Americans) into a successful business career, how they work together as brothers, the importance of communication, their failures along the way, and the “organized chaos” that comes with the territory.  Episode Highlights: Why and how they founded Chapman Capital Differences in the B2B space between America and UK/Europe Their process for acquiring businesses and strategy for identifying them Parallels between team sports and running a business How they structure investments in the UK Their predictions for this season’s Premier League championship   Favorite Quote: “Focus on high impact at the start of the week and don’t get dragged into areas of the business you genuinely don’t need to get dragged into.”   Connect with Elliot and Dom: https://www.socialchaps.co/ https://www.linkedin.com/in/elliotchapman/ https://www.linkedin.com/in/dlechapman/ elliot@chapman.capital   Stay Connected: Connect with Matt and Luigi on Instagram: @matthew.r.meehan @luigi_rosabianca @theLiquidLunchProject @ShieldAdvisoryGroup. Visit The Liquid Lunch Project website and subscribe to The Weekly, our Friday morning newsletter, for all the latest in the world of finance, tech, small business, and more. www.theliquidlunchproject.com Make sure you never miss an episode — check out The Liquid Lunch Project on Apple Podcasts, and don’t forget to subscribe, rate, and review.  

No matter your business or industry, one thing is certain: You’re always selling. This can be tricky because people generally don’t like being sold to. And when we’re desperate, they can smell us coming a mile away, and it’s harder to close the deal. So, where does that leave us?  On the show today to talk to us about the “unspoken language of sales” is Craig Andrews. He’s the mind behind Allies4Me and is an expert in helping companies attract strangers and convert them into high-paying customers. This is done by taking yourself OUT of sales mode and instead positioning yourself from a place of trust.  And how is trust built? With an irresistible FTO.  FTOs (first-time offers) - when done correctly - will build trust rapidly and create an environment where people want to buy. It moves the heavy lifting from the hands of the salesperson and places it into the power of the offer. Everyone can benefit from this sales strategy, from HVAC companies to logistics, plumbers to pet groomers. And as a special offer for listeners of The Liquid Lunch Project, he’s giving away his guide and 23 days of FREE access to his course to help you create the perfect first-time offer that will convert to more customers and more sales.    Episode Highlights: What is the unspoken language of sales What is a good First-Time Offer? The types of companies he works with What is considered a high-ticket offer The biggest hurdle to finding your perfect offer How he helps companies develop the ideal FTO in one day   Favorite Quote: Solve a small problem for them. And when you solve a small problem, it accelerates the trust building like you wouldn’t believe.    Connect with Craig: https://allies4me.com/ https://allies4me.com/liquidlunch (for FREE access to his guide!) https://www.linkedin.com/in/craig-andrews/     Stay Connected: Connect with Matt and Luigi on Instagram: @matthew.r.meehan @luigi_rosabianca @theLiquidLunchProject @ShieldAdvisoryGroup. Visit The Liquid Lunch Project website and subscribe to The Weekly, our Friday morning newsletter, for all the latest in the world of finance, tech, small business, and more. www.theliquidlunchproject.com Make sure you never miss an episode — check out The Liquid Lunch Project on Apple Podcasts, and don’t forget to subscribe, rate, and review.  

Have you noticed it seems like everyone is an investing expert these days…or at least THINKS they’re an investing expert these days?   Gone are the days of Bull-and-Bear conversations limited to the suits on Wall Street. Now, anybody can get in on the action. Making your money work for you has never been easier, while at the same time, more complicated. There is an art to investing. And despite what your Twitter feed might tell you, you’ll rarely find overnight success and riches. Slow and steady wins the race.   That’s why we were excited to sit down with today’s guest. Meet Zaheer Anwari, co-founder of SublimeTrading.io. He helps CEOs and HNWIs (high net worth individuals) get consistent returns in the stock market with a proven strategy that averaged 30%+ per annum over the last decade.    How does he do it? Reverse engineering. Instead of choosing assets based on what you WANT to invest in (i.e., Tesla fans will want to buy Tesla stock), he helps people determine how much money they want by when… and then works backward to decide the right investment strategy to achieve that goal. He strictly uses technical analysis, focusing on small wins that compound over time using cutting-edge tech for current market conditions.    Investing and reemploying capital - when done strategically - is an excellent way to develop second, third, or even fourth streams of income. If you’re a busy professional looking to achieve results without dedicating endless hours, we strongly encourage you to first listen to this episode, and then visit SublimeTrading.io to learn more. Episode Highlights: Technical analysis vs. Fundamental analysis…and how to use them in tandem His daily process to determine which assets make it to his portfolio Why he only takes end-of-day positions His stance on long positions How a 30% success rate can still generate 7 to 8 figures a year The best trade he ever made Favorite Quote: “It’s not about how many winners you have. Focus on how large your winners are and keep them compounding.”   Connect with Zaheer: https://www.linkedin.com/in/zaheeranwari/  https://sublimetrading.io   Stay Connected: Connect with Matt and Luigi on Instagram: @matthew.r.meehan @luigi_rosabianca @theLiquidLunchProject @ShieldAdvisoryGroup. Visit The Liquid Lunch Project website and subscribe to The Weekly, our Friday morning newsletter, for all the latest in the world of finance, tech, small business, and more. www.theliquidlunchproject.com Make sure you never miss an episode — check out The Liquid Lunch Project on Apple Podcasts, and don’t forget to subscribe, rate, and review.  

There’s only one way to describe this week’s episode: On fire. (Or “lit” for the millennials in the audience.)   We had the pleasure of sitting down with Dave Albin, America's #1 Firewalk Instructor. With an impressive 19+ year tenure working alongside the legendary Tony Robbins, Dave's expertise in firewalking is unrivaled. In 2014, he took the plunge and founded Firewalk Productions, igniting the lives of hundreds of thousands of individuals.   But Dave's path to success was paved with darkness and turmoil. In a haunting moment on June 8th, 1988, he found himself at the brink of desperation, pointing a gun at his own head in an attempt to escape the agonizing grip of drug and alcohol addiction.   Fast forward to 2023, and Dave is celebrating an incredible milestone—35 years of sobriety. Join us as we explore the harrowing journey that led him to this moment of triumph.   Dave's list of clients reads like a who's who of major organizations: Google, NASA, Notre Dame, Virginia Tech, Heineken, RE/MAX, Entrepreneurs Organization (EO), Chick-fil-A, CRISP Video, Mystery Hill, Y.M.C.A., Replace Your University, Tony Robbins, T. Harv Eker, The Four Seasons, The Omni Hotel, The Waldorf Astoria, Waikoloa Hotel, and many more.    If the idea of firewalking terrifies you, baffles you, or makes you wonder what the hell those people are thinking - give this episode a listen for a truly eye-opening look at the process and how it’s a bonding experience like no other.    And if you’re a business owner seeking a new or unconventional way to bring your team together (because we all know teams excel when they get along), Dave is holding a Firewalk Academy from October 3, 2023 - October 7, 2023. Listeners of The Liquid Lunch Project Podcast can get an EXCLUSIVE discount using the code 6828.  Favorite Quote: “What doesn’t challenge you doesn’t change you.” Connect with Dave: https://firewalkadventures.com  https://www.facebook.com/firewalkadventures  https://www.instagram.com/firebuilder2/?hl=en  https://www.linkedin.com/in/dave-albin/    Stay Connected: Connect with Matt and Luigi on Instagram: @matthew.r.meehan @luigi_rosabianca @theLiquidLunchProject @ShieldAdvisoryGroup. Visit The Liquid Lunch Project website and subscribe to The Weekly, our Friday morning newsletter, for all the latest in the world of finance, tech, small business, and more. www.theliquidlunchproject.com Make sure you never miss an episode — check out The Liquid Lunch Project on Apple Podcasts, and don’t forget to subscribe, rate, and review.

If you think you need Rockerfeller-type wealth or sell your soul to one of the Sharktank sharks to get your business off the ground and grow it, think again.   Today, we're sitting down with fellow entrepreneur, podcaster, and author, Sara St. John. She's the mind behind the successful marketing agency called PodPlanet, the host of the Frugalpreneur podcast, and the author of Bootstrapped Budget.   After going through six different jobs in less than a year, Sara realized she needed to work for herself. It was through a trial-and-error process exploring over 20 different online businesses (drop-shipping, blogging, print-on-demand, etc.) she discovered a lot of free and affordable resources to run a business on a budget. So she wrote a book about it and then started a podcast, and now she’s using her experience and expertise to help other small business owners learn how to be frugal-preneurs and tap into the power of podcasting. She’s never gone into debt for a business…and typically spends no more than $100 to run them.    Whether you’re an aspiring entrepreneur looking for a bit of guidance or a business owner who wants to explore podcasting as a way to grow and scale your operations, tune in to our conversation and learn how Sara St. John can help you.   Episode Highlights:   How she helps small business owners find the angle for their podcast How podcast directory ads work How podcasting has evolved over the years Some of her favorite guests she’s had on the show Why she spends more money on ads and less on the business itself How to get a copy of her free Ebook The upcoming trends she sees in the world of podcasting Favorite Quote: “I think there’s a misconception that to start a business, you need to invest a whole lot of money.”   Connect with Sarah: https://www.thesarahstjohn.com  https://www.facebook.com/thesarahstjohn https://www.linkedin.com/in/sarah-stjohn https://instagram.com/thesarahstjohn    Stay Connected: Connect with Matt and Luigi on Instagram: @matthew.r.meehan @luigi_rosabianca @theLiquidLunchProject @ShieldAdvisoryGroup. Visit The Liquid Lunch Project website and subscribe to The Weekly, our Friday morning newsletter, for all the latest in the world of finance, tech, small business, and more. www.theliquidlunchproject.com Make sure you never miss an episode — check out The Liquid Lunch Project on Apple Podcasts, and don’t forget to subscribe, rate, and review.  

In this day and age, it seems like everyone wants to fancy themselves a marketing know-it-all. They open a Facebook page or Instagram account, (irregularly) post a few pieces of content, use all the trending hashtags, maybe create a reel or two, and sit back and expect magic…only to be left holding the bag (or hat, as it were) with not a rabbit or new customer in sight.   That’s because there IS a trick to digital marketing. It requires creativity, consistency, and strategic planning. Sometimes brands and businesses get lucky, but more often than not the eye-catching or viral campaigns you see are the result of hours and hours of careful and calculated work.    On the show today, we sit down with Mike Koehler, the founder of Smirk New Media, Oklahoma City's pioneering digital marketing agency. What started at a table in the back of a Starbucks 12 years ago has evolved into an award-winning agency, boasting an impressive roster of clients (like Sonic Drive-In) and a multi-million dollar revenue stream.    As Mike explains it, everyone is competing for attention, and it’s up to every business owner to get their story out there and connect with the community. Opting out of the conversation isn’t an option. Even if you loathe digital marketing and social media in general, you have little hope of capturing the next generation and securing your share in the market without it. You need to take the time to develop your brand's personality, figure out what your story is, be smart, create a strategy, and turn what you do or sell into eye-catching content that stays true to who you are and helps you keep your relationship with the customers going.    If you think your business could benefit from a marketing expert like Mike (he gives free consultations!), tune into this episode to learn more about what he does and how he can help.  Episode Highlights: His transition from “traditional” media to digital. How artificial intelligence affects marketing. His “Reply or Die” motto and why responding to customer reviews are so critical. The impact of nostalgic branding and marketing. Which social media platform is “his first love.” The future of social media platforms amid the rapidly changing landscape.    Favorite Quote: “The audience is demanding you give them good content, and you pay attention to what you’re saying.”   Connect with Mike: https://smirknewmedia.com/ https://www.instagram.com/smirknewmedia/?hl=en https://twitter.com/smirknewmedia https://www.facebook.com/SmirkNewMedia/   Stay Connected: Connect with Matt and Luigi on Instagram: @matthew.r.meehan @luigi_rosabianca @theLiquidLunchProject @ShieldAdvisoryGroup. Visit The Liquid Lunch Project website and subscribe to The Weekly, our Friday morning newsletter, for all the latest in the world of finance, tech, small business, and more. www.theliquidlunchproject.com Make sure you never miss an episode — check out The Liquid Lunch Project on Apple Podcasts, and don’t forget to subscribe, rate, and review.  

On today’s episode of The Liquid Lunch Project, we sit down with Dan Haberkost, the founder of Front Range Land LLC. Based in Colorado Springs, Dan has built an impressive business specializing in in-fill land improvements throughout the Southeast region. What began as a modest venture investing in rental properties has transformed into a thriving land and development enterprise, consistently driving the acquisition of more rentals.   Dan shares why he focuses solely on horizontally developed land (and what that means), why he sees land as a way to generate sustainable income rather than viewing it solely as a traditional investment vehicle, and how he balances short-term and long-term projects to effectively manage cash flow.    Whether you're an aspiring real estate investor or a seasoned professional seeking fresh perspectives, this “underappreciated niche,” as Dan describes it, might be something worth considering.   Episode Highlights: The going rate in subdivisions Macro trends in real estate What he looks for in a land purchase Financing options (or lack thereof) to purchase land Which state he would invest in right now Favorite Quote: “There are a million ways to make a million dollars, but you can’t do it doing all of them.” Connect with Dan: https://frontrangeland.com https://www.linkedin.com/in/dan-haberkost-68b03371/ https://www.instagram.com/danhaberkost/  https://www.facebook.com/dan.haberkost.3   Stay Connected: Connect with Matt and Luigi on Instagram: @matthew.r.meehan @luigi_rosabianca @theLiquidLunchProject @ShieldAdvisoryGroup Visit The Liquid Lunch Project website and subscribe to The Weekly, our Friday morning newsletter, for all the latest in the world of finance, tech, small business, and more. www.theliquidlunchproject.com Make sure you never miss an episode — check out The Liquid Lunch Project on Apple Podcasts, and don’t forget to subscribe, rate, and review.

Every tax strategy works until it’s audited. This is why having an expert in your corner who knows what they’re talking about is critical.    And one such expert is on the show today. Meet Brett Swarts, founder of Capital Gains Tax Solutions. His mission is to equip high-net-worth individuals with the Deferred Sales Trust (DST) tool to help them defer capital gains tax on the sale of their assets. His team can help you clarify your exit plan and determine the right timing to sell, set up the DST and sell your asset and defer your capital gains tax, and finally reinvest the funds to create more (and preserve) wealth.    As taxes continue to rise and the government continues to spend out of control, it makes it harder to keep wealth in the hands of the people. If you’re considering selling a highly appreciated asset (such as a business, a primary home, crypto, etc.) and thought a 1031 was your only option, we recommend setting aside about 40 minutes today to listen to what Brett has to say. He unpacks and shares a lot in this episode, so bring a pen and paper. You work hard for your money - and we want to see you keep more of it.  Episode Highlights:   How a Deferred Sales Trust can help you defer capital gains The difference between a 1031 and a Deferred Sales Trust Real-world, specific examples of how his team has helped clients save money The process of setting up a Deferred Sales Trust Which state would he invest in Favorite Quote: “It’s a bigger picture than just cash flow. It’s tax flow. It’s impact. It’s freedom for America in the next 20 years.” How to Connect with Brett: https://capitalgainstaxsolutions.com   https://www.facebook.com/capitalgainstaxsolutions/ https://www.instagram.com/brett_swarts/ https://www.linkedin.com/in/brett-swarts  https://www.facebook.com/brett.swarts  Stay Connected: Connect with Matt and Luigi on Instagram: @matthew.r.meehan @luigi_rosabianca @theLiquidLunchProject @ShieldAdvisoryGroup. Visit The Liquid Lunch Project website and subscribe to The Weekly, our Friday morning newsletter, for all the latest in the world of finance, tech, small business, and more. www.theliquidlunchproject.com Make sure you never miss an episode — check out The Liquid Lunch Project on Apple Podcasts, and don’t forget to subscribe, rate, and review.  

If you’ve got a case of the Processes-Blues, the Doctor is in, and he will see you now.   Dr. Zach Schaefer (dubbed the Process Expert by Luigi) is a management consultant, leadership coach, and award-winning professional speaker who advises companies on strategy execution and communication. Through his consulting firm, Spark The Discussion, he and his team of expert coaches and consultants have provided solutions to hundreds of companies. With a “Hire to Retire” approach, they help solve the challenges that most businesses will face in due course, including conflict management, organization, leadership development, and workplace culture.    For Zach, the key to his success is communication. Even from a young age, he recognized its critical role in every area of our lives. Whether it’s having tough conversations with employees, knowing how to hold people accountable, building trust within relationships, or creating company culture, it all comes down to how you communicate it.    If you’re struggling with strategy, execution, communication, objectivity, conflict, planning, leadership, or operations within your business, don’t miss this episode for some solid, actionable advice you can start today - and how Spark The Discussion can help you in the future.   Episode Highlights: Is there such a thing as “Perfect Process?” What is Intentional Retention How to separate business from relationships (especially when family is involved) How to keep employees accountable Why a third-party mediator is critical Pros and cons of outsourcing vs. hiring in-house staff Why company culture starts with leadership The importance of clarifying consequences Succession planning strategy   Favorite Quote: “You can’t be objective when your money, your family, or your business is on the line. You need somebody else who’s not tied to any of that.” Connect with Zach: https://www.sparkthediscussion.com https://www.linkedin.com/in/zschaefer https://twitter.com/sparksolver https://www.newstorynewscore.com/   Stay Connected: Connect with Matt and Luigi on Instagram: @matthew.r.meehan @luigi_rosabianca @theLiquidLunchProject @ShieldAdvisoryGroup. Visit The Liquid Lunch Project website and subscribe to The Weekly, our Friday morning newsletter, for all the latest in the world of finance, tech, small business, and more. www.theliquidlunchproject.com Make sure you never miss an episode — check out The Liquid Lunch Project on Apple Podcasts, and don’t forget to subscribe, rate, and review.

Raise your hand if you’ve ever made a purchase because of an ad you saw online.   (Don’t lie; we know you have.)   When it comes to social media marketing and advertising, there is a LOT of money to be made. But it’s not always as simple as creating an eye-catching graphic, adding a Buy Me CTA, and then sitting back and waiting for the sales to roll in. When you consider industry limitations, algorithms, geographic locations, and keyword restrictions (just to name a few), there’s plenty to navigate around. And if you’re not a social media ad expert (many of us aren’t!), you won’t get very far.   Today’s guests recognize that challenge and are on a mission to solve the biggest pain points in the ad industry. Eroslav and Rohaan, founders of OrangeTrail, are on the show today to discuss how they’re helping businesses handle and manage ad spend and avoid bans, restrictions, and disapprovals.   With their combined industry experience, an internal compliance team of former Meta employees, and contracts and agreements with all the platforms, they can provide direct support to ensure your ads get approved and stay up and running. Since their inception 18 months ago, they’ve serviced 400 clients, have 27 employees worldwide, and generated $20 million in revenue. And they have no plans to slow down. Episode Highlights:   The three tiers of social media bans How to work around certain ad restrictions - and how it can give you a competitive edge How they help clients get cash back on Google ad spend Which platforms are most successful, and why it depends on your product and target audience Why (good!) copywriting is essential, and why you should invest in different styles of ad creatives and test them out How they’ve incorporated AI into their business model What it’s like to manage a team living around the world Favorite Quote: “Competent people with AI are going to replace the incompetent people without AI.” Connect with Rohaan and Eroslav Orangetrail.io Facebook: Orange Trail  Linkedin: /Orange Trail   How To Get Involved: Matthew Meehan and Luigi Rosabianca use their combined experience to provide insight and strategic advice to help small and medium-sized businesses in America have the same opportunities as corporate 500 companies. If you’re looking for tailor-made solutions to grow your small biz, learn more at www.shieldadvisorygroup.com.   Stay Connected: Connect with Matt and Luigi on Instagram: @matthew.r.meehan @luigi_rosabianca @theLiquidLunchProject @ShieldAdvisoryGroup. Visit The Liquid Lunch Project website and subscribe to The Weekly, our Friday morning newsletter, for all the latest in the world of finance, tech, small business, and more. www.theliquidlunchproject.com Make sure you never miss an episode — check out The Liquid Lunch Project on Apple Podcasts, and don’t forget to subscribe, rate, and review.