The Liquid Lunch Project Marketing, Capital, and B2B with Elliot & Dom Chapman
Joining us from across the pond today are Elliot and Dom Chapman, brothers and co-founders of Social Chaps and Chapman Capital.
Together, they’ve been running their own B2B businesses for the last five years, from startups to management consultancies. But they struggled to find reliable marketing agencies to meet their needs. So they did what we love best: They saw a problem, took matters into their own hands, and created their own systems and processes. And after seeing tremendous success, they decided to launch Social Chaps to help other B2B businesses effectively market their products and services.
But they didn’t stop there. They’ve also launched Chapman Capital to acquire and grow a portfolio of boutique agencies. Oh, and did we mention they’re fellow podcast hosts, too?
We covered all manner of topics, including how they leveraged a successful football career (soccer, for us Americans) into a successful business career, how they work together as brothers, the importance of communication, their failures along the way, and the “organized chaos” that comes with the territory.
Episode Highlights:
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Why and how they founded Chapman Capital
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Differences in the B2B space between America and UK/Europe
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Their process for acquiring businesses and strategy for identifying them
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Parallels between team sports and running a business
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How they structure investments in the UK
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Their predictions for this season’s Premier League championship
Favorite Quote:
“Focus on high impact at the start of the week and don’t get dragged into areas of the business you genuinely don’t need to get dragged into.”
Connect with Elliot and Dom:
https://www.linkedin.com/in/elliotchapman/
https://www.linkedin.com/in/dlechapman/
Stay Connected:
Connect with Matt and Luigi on Instagram:
@matthew.r.meehan
@luigi_rosabianca
@theLiquidLunchProject
@ShieldAdvisoryGroup.
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www.theliquidlunchproject.com
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