Digital Marketing with Mike Koehler, founder of Smirk New Media

In this day and age, it seems like everyone wants to fancy themselves a marketing know-it-all. They open a Facebook page or Instagram account, (irregularly) post a few pieces of content, use all the trending hashtags, maybe create a reel or two, and sit back and expect magic…only to be left holding the bag (or hat, as it were) with not a rabbit or new customer in sight.

 

That’s because there IS a trick to digital marketing. It requires creativity, consistency, and strategic planning. Sometimes brands and businesses get lucky, but more often than not the eye-catching or viral campaigns you see are the result of hours and hours of careful and calculated work. 

 

On the show today, we sit down with Mike Koehler, the founder of Smirk New Media, Oklahoma City's pioneering digital marketing agency. What started at a table in the back of a Starbucks 12 years ago has evolved into an award-winning agency, boasting an impressive roster of clients (like Sonic Drive-In) and a multi-million dollar revenue stream. 

 

As Mike explains it, everyone is competing for attention, and it’s up to every business owner to get their story out there and connect with the community. Opting out of the conversation isn’t an option. Even if you loathe digital marketing and social media in general, you have little hope of capturing the next generation and securing your share in the market without it. You need to take the time to develop your brand's personality, figure out what your story is, be smart, create a strategy, and turn what you do or sell into eye-catching content that stays true to who you are and helps you keep your relationship with the customers going. 

 

If you think your business could benefit from a marketing expert like Mike (he gives free consultations!), tune into this episode to learn more about what he does and how he can help. 

Episode Highlights:

• His transition from “traditional” media to digital.

• How artificial intelligence affects marketing.

• His “Reply or Die” motto and why responding to customer reviews are so critical.

• The impact of nostalgic branding and marketing.

• Which social media platform is “his first love.”

• The future of social media platforms amid the rapidly changing landscape. 

 

Favorite Quote:

“The audience is demanding you give them good content, and you pay attention to what you’re saying.”

 

Connect with Mike:

https://smirknewmedia.com/ https://www.instagram.com/smirknewmedia/?hl=en https://twitter.com/smirknewmedia https://www.facebook.com/SmirkNewMedia/

 

Stay Connected:

Connect with Matt and Luigi on Instagram:

@matthew.r.meehan

@luigi_rosabianca

@theLiquidLunchProject

@ShieldAdvisoryGroup.

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