The Liquid Lunch Project Social Media Ad Solutions with Eroslav and Rohann, Founders of OrangeTrail
Raise your hand if you’ve ever made a purchase because of an ad you saw online.
(Don’t lie; we know you have.)
When it comes to social media marketing and advertising, there is a LOT of money to be made. But it’s not always as simple as creating an eye-catching graphic, adding a Buy Me CTA, and then sitting back and waiting for the sales to roll in. When you consider industry limitations, algorithms, geographic locations, and keyword restrictions (just to name a few), there’s plenty to navigate around. And if you’re not a social media ad expert (many of us aren’t!), you won’t get very far.
Today’s guests recognize that challenge and are on a mission to solve the biggest pain points in the ad industry. Eroslav and Rohaan, founders of OrangeTrail, are on the show today to discuss how they’re helping businesses handle and manage ad spend and avoid bans, restrictions, and disapprovals.
With their combined industry experience, an internal compliance team of former Meta employees, and contracts and agreements with all the platforms, they can provide direct support to ensure your ads get approved and stay up and running. Since their inception 18 months ago, they’ve serviced 400 clients, have 27 employees worldwide, and generated $20 million in revenue. And they have no plans to slow down.
Episode Highlights:
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The three tiers of social media bans
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How to work around certain ad restrictions - and how it can give you a competitive edge
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How they help clients get cash back on Google ad spend
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Which platforms are most successful, and why it depends on your product and target audience
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Why (good!) copywriting is essential, and why you should invest in different styles of ad creatives and test them out
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How they’ve incorporated AI into their business model
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What it’s like to manage a team living around the world
Favorite Quote:
“Competent people with AI are going to replace the incompetent people without AI.”
Connect with Rohaan and Eroslav
Facebook: Orange Trail
Linkedin: /Orange Trail
How To Get Involved:
Matthew Meehan and Luigi Rosabianca use their combined experience to provide insight and strategic advice to help small and medium-sized businesses in America have the same opportunities as corporate 500 companies. If you’re looking for tailor-made solutions to grow your small biz, learn more at www.shieldadvisorygroup.com.
Stay Connected:
Connect with Matt and Luigi on Instagram:
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