

ASOM Pod
ASOM Pod
Welcome to the ASOM Pod - the only video first eCommerce podcast that offers four different unique perspectives. A(gency) S(aaS) O(perator) M(arketer).
Join Jimmy Kim (CIO and founder of Sendlane) and John Roman (CEO and co-founder of BattlBox), Amer Grozdanic (CEO & Co-Founder of Praella) and Bryan MacDonald (Director of eCommerce at Oma’s Pride) as they provide a holistic view of the DTC, eCommerce, or retail by sharing our perspectives.
Whether you're looking to grow your online store, optimize your marketing efforts, or enhance your overall e-commerce strategy, ASOM has you covered.
Join Jimmy Kim (CIO and founder of Sendlane) and John Roman (CEO and co-founder of BattlBox), Amer Grozdanic (CEO & Co-Founder of Praella) and Bryan MacDonald (Director of eCommerce at Oma’s Pride) as they provide a holistic view of the DTC, eCommerce, or retail by sharing our perspectives.
Whether you're looking to grow your online store, optimize your marketing efforts, or enhance your overall e-commerce strategy, ASOM has you covered.
Episodes
Mentioned books

Jul 4, 2024 • 58min
EP05: How to Scale Your Business - Real Challenges and Examples on How to Scale Your Brand or Agency
The podcast explores the challenges and opportunities of scaling businesses from different perspectives, including navigating business growth, influencer partnerships, organic SEO presence, warehouse theft, hiring difficulties, and coding challenges. The discussions emphasize the importance of structured processes, genuine passion, quality control, and mentorship for successful scaling.

Jun 27, 2024 • 1h 4min
EP04: How to Harness the Power of Social Media in Business - Practical Strategies for Growth
Explore the power of social media in driving e-commerce sales and brand loyalty. Learn about strategies for building a unique brand, engaging with customers, and maximizing revenue generation. Discover insights on creating authentic content, navigating social media engagement, and the journey of agency success and social media branding. Dive into the challenges of business scaling and future episodes addressing scaling obstacles.

Jun 20, 2024 • 1h 4min
EP03: How AI is Changing How Businesses Operate in 2024 and Beyond - Impact on Jobs and Business
Will A.I. Take Your Job?
Subscribe to our newsletter! We drop weekly hot takes, totally unfiltered. Join us at https://asompod.com
How dos A.I work with the future of eCommerce, SaaS, and Agency? - EP03
In this episode of the ASOM Pod, the hosts Jimmy Kim (CIO and founder of Sendlane) and John Roman (CEO and co-founder of BattlBox), Amer Grozdanic (CEO & Co-Founder of Praella) and Bryan MacDonald (Director of Ecommerce at Oma’s Pride) explore the transformative impact of AI across various industries.
Through personal anecdotes and expert analysis, they discuss AI’s current use cases, its future potential, and the pivotal changes it brings to job markets and business structures.
Emphasizing efficiency and technological adaptation, the hosts also share strategies for leveraging AI to maximize corporate benefits.
The episode invites listeners to engage via YouTube and social media, and wraps up with the debut of the AI-generated outro song ‘Android Love.’
Please like, share and subscribe if you enjoyed this video! That’s how we know you like it!
00:00 Introduction and Pizza Talk
00:26 Welcome to the ASOM Pod
00:56 Meet the Hosts
02:08 Diving into AI
03:12 The Future of SaaS and AI
06:06 AI in Marketing and Business
17:05 Customer Service and AI
32:16 Using AI for Summarization and Prioritization
32:53 AI in Customer Service and Internal Tools
34:01 Exploring Auto-GPT and Data Applications
35:28 The Future of AI in Business and Employment
37:21 AI’s Role in Social Media and Personal Assistance
44:14 AI in Legal and Compliance Work
55:08 Advice to Our Younger Selves
59:46 Conclusion and Future Topics
Suno AI Generated Music:
https://suno.com/
Follow Jimmy Kim at:
X: https://www.twitter.com/yojimmykim
Linkedin: https://www.linkedin.com/in/yojimmykim
IG: https://www.instagram.com/@yojimmykim
Tik Tok: https://www.tiktok.com/@yojimmykim
Follow Bryan MacDonald at:
X: https://www.twitter.com/bryanomaspride
LinkedIn: https://www.linkedin.com/in/bryan-macdonald-ct
IG: https://www.instagram.com/@anythingbutasalad
Tik Tok: https://www.tiktok.com/@anythingbutasalad
Follow John Roman at:
X: https://www.twitter.com/@JohnMRoman
Linkedin: https://www.linkedin.com/in/john-roman/
IG: https://www.instagram.com/@johnnyromes
Tik Tok: https://www.tiktok.com/@johnmroman
Follow Amer Grozdanic at:
X: https://www.twitter.com/@AmerGrozdanic
Linkedin: https://www.linkedin.com/in/amer-grozdanic
IG: https://www.instagram.com/@amergrozdanic
Tik Tok: https://www.tiktok.com/@amergrozdanic
#ASOMPod #ecommercepodcast #podcast #aipodcast #ecommercetips #ecommercebusiness #ecommerceexperts #businessideas

Jun 13, 2024 • 1h 1min
EP02: How Do the Best Brands Create Loyalty Within Their Businesses? What about SaaS? Agency
Loyalty and the Future of SaaS: Engaging Communities in the Digital Age
Subscribe to our newsletter! We drop weekly hot takes, totally unfiltered. Join us at https://asompod.com
In this episode of the ASOM Pod, the hosts Jimmy Kim (CIO and founder of Sendlane) and John Roman (CEO and co-founder of BattlBox), Amer Grozdanic (CEO & Co-Founder of Praella) and Bryan MacDonald (Director of Ecommerce at Oma’s Pride) discuss the evolving concept of loyalty amid personal tales and industry insights. They discuss personal midlife crises, the excitement of acquiring cars and baseball cards, and the critical role of loyalty in the digital age.
The conversation shifts to the future of Software as a Service (SaaS), featuring a lively debate with contrasting viewpoints. The discussion highlights the importance of brand loyalty through community-building, customer experiences, and digital engagement.
The hosts emphasize excellent customer support, and contrast approaches between software companies and e-commerce brands.
The episode includes gratitude for the audience, a discussion on combating scams on digital platforms, and a teaser for the next episode.
Please like, share and subscribe if you enjoyed this video! That’s how we know you like it!
00:00 Midlife Crisis and Car Purchases
00:48 Baseball Cards and Collectibles
01:23 Welcome to the ASOM Pod
01:40 Discussing Loyalty in the Digital Age
05:10 Brand Loyalty and Consumer Behavior
13:47 The Power of Community in Brand Loyalty
15:38 Customer Service and Loyalty Programs
20:01 BattlBox: Building Loyalty Through Community
28:52 Customer Service Stories: Hello Bello and Chewy
31:16 Retail Loyalty vs. Digital Experience
32:05 The Importance of a Good Product
33:12 Founders and Social Media Engagement
35:52 Humanizing Brands and Customer Experience
36:46 B2B Loyalty: Partner vs. Vendor
38:38 Human Connection in Software Support
52:29 Subscription Models and Customer Loyalty
58:17 Wrapping Up: Final Thoughts on Loyalty
Follow Jimmy Kim at:
X: https://www.twitter.com/yojimmykim
Linkedin: https://www.linkedin.com/in/yojimmykim
IG: https://www.instagram.com/@yojimmykim
Tik Tok: https://www.tiktok.com/@yojimmykim
Follow Bryan MacDonald at:
X: https://www.twitter.com/bryanomaspride
LinkedIn: https://www.linkedin.com/in/bryan-macdonald-ct
IG: https://www.instagram.com/@anythingbutasalad
Tik Tok: https://www.tiktok.com/@anythingbutasalad
Follow John Roman at:
X: https://www.twitter.com/@JohnMRoman
Linkedin: https://www.linkedin.com/in/john-roman/
IG: https://www.instagram.com/@johnnyromes
Tik Tok: https://www.tiktok.com/@johnmroman
Follow Amer Grozdanic at:
X: https://www.twitter.com/@AmerGrozdanic
Linkedin: https://www.linkedin.com/in/amer-grozdanic
IG: https://www.instagram.com/@amergrozdanic
Tik Tok: https://www.tiktok.com/@amergrozdanic
#ecommerce #ecommercepodcast #customerloyalty #ecomloyalty #doesloyaltywork #ecompod #asompodcast #podcast

Jun 6, 2024 • 58min
EP01: Welcome to the ASOM Pod - What is the Future of eCommerce?
Welcome to the ASOM Pod: Ecom Insights from Four Industry Perspectives
Subscribe to our newsletter! We drop weekly hot takes, totally unfiltered. Join us at https://asompod.com
In the inaugural episode of the ASOM Pod, the hosts Jimmy Kim (CIO and founder of Sendlane) and John Roman (CEO and co-founder of BattlBox), Amer Grozdanic (CEO & Co-Founder of Praella) and Bryan MacDonald (Director of Ecommerce at Oma’s Pride)— introduce themselves and their backgrounds and discuss the inception and goals of the podcast.
They dive into the dynamics of e-commerce, touching on the shift from traditional retail to direct-to-consumer models, the importance of omni-channel strategies, and emerging trends like TikTok Shops and Amazon’s evolving role.
The conversation highlights the significance of community within the industry, as well as the impact of consumer behavior and market changes. The hosts underscore the value of sharing their diverse experiences to provide actionable insights for entrepreneurs and businesses navigating the e-commerce landscape.
Please like, share and subscribe if you enjoyed this video! That’s how we know you like it!
00:00 Introduction to the ASOM Pod
00:21 Meet the Hosts
01:57 The Origin of the ASOM Pod
02:16 The Value of Sharing Best Practices
04:23 Building a Community of E-commerce Experts
14:07 The Future of E-commerce
32:10 Mastering Supply Chain Control
32:36 The Turkey Connection and Thanksgiving Tradition
33:23 Transitioning to Retail: Costs and Benefits
35:04 Retail Legitimacy and Price Sensitivity
35:43 Independent Pet Stores and E-commerce Impact
39:37 Omni channel Strategies and Generational Shifts
45:28 Consumer Behavior and Market Evolution
46:31 The Future of E-commerce and Subscription Models
51:35 Amazon’s Influence and Brand Recognition
55:02 Conclusion and Next Episode Teaser
Follow Jimmy Kim at:
X: https://www.twitter.com/yojimmykim
Linkedin: https://www.linkedin.com/in/yojimmykim
IG: https://www.instagram.com/@yojimmykim
Tik Tok: https://www.tiktok.com/@yojimmykim
Follow Bryan MacDonald at:
X: https://www.twitter.com/bryanomaspride
LinkedIn: https://www.linkedin.com/in/bryan-macdonald-ct
IG: https://www.instagram.com/@anythingbutasalad
Tik Tok: https://www.tiktok.com/@anythingbutasalad
Follow John Roman at:
X: https://www.twitter.com/@JohnMRoman
Linkedin: https://www.linkedin.com/in/john-roman/
IG: https://www.instagram.com/@johnnyromes
Tik Tok: https://www.tiktok.com/@johnmroman
Follow Amer Grozdanic at:
X: https://www.twitter.com/@AmerGrozdanic
Linkedin: https://www.linkedin.com/in/amer-grozdanic
IG: https://www.instagram.com/@amergrozdanic
Tik Tok: https://www.tiktok.com/@amergrozdanic
#ASOMPod #ecommercepodcast #podcast #ecommerce #ecommercetips #ecommercebusiness #ecommercesuccess #businessgrowth #businesspodcast