ASOM Pod

Subscribe to our newsletter! We drop weekly hot takes, totally unfiltered. Join us at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://asompod.com⁠⁠⁠⁠⁠⁠⁠⁠ Thank you to Gorgias for sponsoring the pod. The #1 eCommerce Customer Experience platform designed to give brands the tools to create amazing customer experiences to grow your online store. Learn more at https://www.gorgias.com. Thank you to Recharge for sponsoring the pod. Trusted by over 20,000 brands, Recharge is the #1 platform for your ecommerce subscription needs.Learn more at http://recharge.asompod.com/ _______ Buckle up, because we’re diving headfirst into politics and commerce! Yep we’re going THERE. In this no-holds-barred episode of The ASOM Pod, Jimmy Kim (CIO and founder of Sendlane) and John Roman (CEO and co-founder of BattlBox), Amer Grozdanic (CEO & Co-Founder of Praella) and Bryan MacDonald (Director of Ecommerce at Oma's Pride) cut through the noise and get straight to the juicy stuff: what happens when brands decide to play in the political arena? They’re breaking down the wildest case studies and spoiler: it’s not always pretty. Join the ASOM Pod squad as they: - Expose the real risks of turning your brand into a political statement - Dish on the balancing act of winning loyalty without losing half your customers - Debate if brands should stick to selling products or dive into politics (hint: know your audience) - Serve up unfiltered advice on keeping your brand’s identity intact in the face of controversy - Highlight the unexpected consequences of political branding on sales and reputation - Discuss how social media amplifies every misstep and how to handle the backlash like a pro If you’re ready for some spicy takes, hard truths, and a deep dive into what it really means to mix politics with business, this episode is your front-row seat. _______ Buckle up, because we’re diving headfirst into politics and commerce! Yep we’re going THERE. In this no-holds-barred episode of The ASOM Pod, Jimmy Kim (CIO and founder of Sendlane) and John Roman (CEO and co-founder of BattlBox), Amer Grozdanic (CEO & Co-Founder of Praella) and Bryan MacDonald (Director of Ecommerce at Oma's Pride) cut through the noise and get straight to the juicy stuff: what happens when brands decide to play in the political arena? Join the ASOM Pod squad as they: - Expose the real risks of turning your brand into a political statement - Dish on the balancing act of winning loyalty without losing half your customers - Debate if brands should stick to selling products or dive into politics (hint: know your audience) - Serve up unfiltered advice on keeping your brand’s identity intact in the face of controversy If you’re ready for some spicy takes, hard truths, and a deep dive into what it really means to mix politics with business, this episode is your front-row seat. _______ 00:00 Teaser 01:44 Meet The Hosts 03:03 Shoutouts and Sponsor Acknowledgements 04:26 The Intersection of Politics and Business 05:54 Consumer Behavior and Political Alignment 10:08 Case Studies: Brands and Political Stances 15:23 Sticker Mule's Risky Political Move 24:53 The Evolution of Donations 25:38 Ford's Bold Stand in Europe 32:55 The Controversial Bud Light Campaign 37:07 Navigating Brand Identity and Politics 47:23 Conclusion and Future Episodes _______ Follow Jimmy Kim at: X: https://www.twitter.com/yojimmykim Linkedin: https://www.linkedin.com/in/yojimmykim IG: https://www.instagram.com/@yojimmykim Tik Tok: https://www.tiktok.com/@yojimmykim Follow Bryan MacDonald at: X: https://www.twitter.com/bryanomaspride LinkedIn: https://www.linkedin.com/in/bryan-macdonald-ct IG: https://www.instagram.com/@anythingbutasalad Tik Tok: https://www.tiktok.com/@anythingbutasalad Follow John Roman at: X: https://www.twitter.com/@JohnMRoman Linkedin: https://www.linkedin.com/in/john-roman/ IG: https://www.instagram.com/@johnnyromes Tik Tok: https://www.tiktok.com/@johnmroman Follow Amer Grozdanic at: X: https://www.twitter.com/@AmerGrozdanic Linkedin: https://www.linkedin.com/in/amer-grozdanic IG: https://www.instagram.com/@amergrozdanic Tik Tok: https://www.tiktok.com/@amergrozdanic Contact us at hello@asompod.com for sponsorships, appearance requests, interviews, or general information!

Mastering Black Friday and Cyber Monday 2024: Strategies, Tips, and Tactical Insights - EP13 Subscribe to our newsletter! We drop weekly hot takes, totally unfiltered. Join us at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://asompod.com⁠⁠⁠⁠⁠⁠⁠⁠ Thank you to Gorgias for sponsoring the pod. The #1 eCommerce Customer Experience platform designed to give brands the tools to create amazing customer experiences to grow your online store. Learn more at https://www.gorgias.com. Thank you to Recharge for sponsoring the pod. Trusted by over 20,000 brands, Recharge is the #1 platform for your ecommerce subscription needs.Learn more at https://getrecharge.com _______ Get ready to crush Black Friday and Cyber Monday like a pro! This episode is packed with expert tips and a sprinkle of fun (including a rap battle interlude!) to help you optimize your eCommerce game. Whether you're a seasoned brand or just starting out, we've got you covered with everything you need to know. In this episode of The ASOM Pod, Jimmy Kim (CIO and founder of Sendlane) and John Roman (CEO and co-founder of BattlBox), Amer Grozdanic (CEO & Co-Founder of Praella) and Bryan MacDonald (Director of Ecommerce at Oma's Pride) delve into strategies and best practices for optimizing your eCommerce site ahead of Black Friday and Cyber Monday. We cover practical advice on: - Enhancing user experience: Simplification, faster load times, messaging - Customer support: Boosting efficiency and setting expectations - Marketing strategies: Email segmentation, social media, SEO and more - Promotions: Testing, gamification, and competitor monitoring - Technical readiness: SSLs, site backups, and analytics - Affiliate marketing and budget allocation - Post-sale engagement and loyalty programs - External factors: Navigating politics and economic conditions If you enjoyed the episode, please subscribe, share and comment to let us know you loved it! We release episodes every Thursday! _______ 00:00 Teaser 00:34 Rap Battle Break 02:03 Welcome to The ASOM Pod 02:32 Meet the Hosts 04:59 Black Friday and Cyber Monday Strategies 08:08 Inventory Management Insights 14:55 Website Optimization Tips 19:01 Customer Support Strategies 21:05 Marketing Strategies for the Holidays 27:02 Logistics and Shipping Challenges 29:58 Shopify's Reliability During Peak Seasons 31:41 Security Measures and Technical Readiness 32:39 Payment Providers and Transaction Blocks 33:17 Analytics, Email Marketing, and Social Media Engagement 34:33 Pricing Strategies and Competitive Analysis 37:29 Returns and Refund Policies 39:03 Customer Reviews and Packaging 39:47 Sales Forecasting and Affiliate Marketing 43:43 Budget Allocation and Emergency Expenses 46:04 Post-Sale Engagement Strategies 47:41 Wrapping Up and Final Thoughts _______ Follow Jimmy Kim at: X: https://www.twitter.com/yojimmykim Linkedin: https://www.linkedin.com/in/yojimmykim IG: https://www.instagram.com/@yojimmykim Tik Tok: https://www.tiktok.com/@yojimmykim Follow Bryan MacDonald at: X: https://www.twitter.com/bryanomaspride LinkedIn: https://www.linkedin.com/in/bryan-macdonald-ct IG: https://www.instagram.com/@anythingbutasalad Tik Tok: https://www.tiktok.com/@anythingbutasalad Follow John Roman at: X: https://www.twitter.com/@JohnMRoman Linkedin: https://www.linkedin.com/in/john-roman/ IG: https://www.instagram.com/@johnnyromes Tik Tok: https://www.tiktok.com/@johnmroman Follow Amer Grozdanic at: X: https://www.twitter.com/@AmerGrozdanic Linkedin: https://www.linkedin.com/in/amer-grozdanic IG: https://www.instagram.com/@amergrozdanic Tik Tok: https://www.tiktok.com/@amergrozdanic #asompod #businesspodcast #businessinsider #entrepreneurship #entrepreneur #productlaunch #ecommercepodcast #ecommerce #ecommercebusiness #ecom #dtc #dtcpodcast #ecommercetips #ecommercewebsite #blackfriday #cybermonday #dtcpodcast #dtc Contact us at hello@asompod.com for sponsorships, appearance requests, interviews, or general information!

ASOM Pod: How to Launch a Product: Real-Life Wins, Failures, and Lessons Learned - EP12 Subscribe to our newsletter! We drop weekly hot takes, totally unfiltered. Join us at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://asompod.com⁠⁠⁠⁠⁠⁠⁠⁠ Thank you to Gorgias for sponsoring the pod. The #1 eCommerce Customer Experience platform designed to give brands the tools to create amazing customer experiences to grow your online store. Learn more at https://www.gorgias.com. Thank you to Recharge for sponsoring the pod. Trusted by over 20,000 brands, Recharge is the #1 platform for your ecommerce subscription needs.Learn more at https://getrecharge.com _______ Launching products is no walk in the park. But after several experiences bringing new products to market (even in highly regulated industries), we’ve picked up some valuable lessons that are paving the way for our next big success. The entire podcast circles around: - Navigating the complexities of launching and scaling - Lessons learned from our own product launch “flops” - Creative marketing in highly regulated industries - Complexities of implementing CRO and excise tax solutions - Black Friday/Cyber Monday preparation and how brands should be getting ready In this episode of The ASOM Pod, Jimmy Kim (CIO and founder of Sendlane) and John Roman (CEO and co-founder of BattlBox), Amer Grozdanic (CEO & Co-Founder of Praella) and Bryan MacDonald (Director of Ecommerce at Oma’s Pride) dive deep into their journeys of launching new products. From transitioning between vastly different industries and overcoming regulatory challenges to the ups and downs of product launches, they share invaluable lessons learned. The episode also highlights the importance of balancing speed with preparation and how sometimes just getting started can be the best strategy. If you’re looking for genuine insights on navigating the complexities of launching and scaling a business, this episode is packed with practical advice and real-life stories. If you enjoyed the episode, please subscribe, share and comment to let us know you loved it! We release episodes every Thursday! _______ 00:00 Teaser 00:18 Pizza Talk 01:46 Introduction to the ASOM Pod 02:17 Meet the Hosts 05:35 Launching Products and Services 08:16 BattlBox and Marketing Strategies 13:35 eCommerce Challenges in Pet Food 25:21 Embracing Challenges with Passion 25:39 The Value of Diverse Perspectives 26:38 Launching New Services: Challenges and Strategies 28:21 Optimizing Revenue: A New Approach 33:56 Navigating Regulatory Challenges 38:38 Reflecting on Failures and Lessons Learned 43:27 Creative Ideas for Future Projects 47:08 Final Thoughts and Takeaways _______ Follow Jimmy Kim at: X: https://www.twitter.com/yojimmykim Linkedin: https://www.linkedin.com/in/yojimmykim IG: https://www.instagram.com/@yojimmykim Tik Tok: https://www.tiktok.com/@yojimmykim Follow Bryan MacDonald at: X: https://www.twitter.com/bryanomaspride LinkedIn: https://www.linkedin.com/in/bryan-macdonald-ct IG: https://www.instagram.com/@anythingbutasalad Tik Tok: https://www.tiktok.com/@anythingbutasalad Follow John Roman at: X: https://www.twitter.com/@JohnMRoman Linkedin: https://www.linkedin.com/in/john-roman/ IG: https://www.instagram.com/@johnnyromes Tik Tok: https://www.tiktok.com/@johnmroman Follow Amer Grozdanic at: X: https://www.twitter.com/@AmerGrozdanic Linkedin: https://www.linkedin.com/in/amer-grozdanic IG: https://www.instagram.com/@amergrozdanic Tik Tok: https://www.tiktok.com/@amergrozdanic #asompod #businesspodcast #businessinsider #entrepreneurship #entrepreneur #productlaunch #ecommercepodcast #ecommerce #ecommercebusiness #ecom #dtc #dtcpodcast

The Company's Tough Decision to Layoff: Founder lessons in Leadership, Layoffs & Pivots - EP11 Subscribe to our newsletter! We drop weekly hot takes, totally unfiltered. Join us at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://asompod.com⁠⁠⁠⁠⁠⁠⁠⁠ Thank you to Gorgias for sponsoring the pod. The #1 eCommerce Customer Experience platform designed to give brands the tools to create amazing customer experiences to grow your online store. Learn more at https://www.gorgias.com. Thank you to Recharge for sponsoring the pod. Trusted by over 20,000 brands, Recharge is the #1 platform for your ecommerce subscription needs.Learn more at https://getrecharge.com Building a business is hard. Regardless if it’s a brand, agency, or SaaS, we all have wild stories about how we had to fail to succeed... and layoffs. The entire podcast circles around: - Pivots and Tough Business Decisions - Discussions around Intuit’s “Performance Layoff.” - How we think companies should handle layoffs - Advice on what to employees should ask an employer In this episode of The ASOM Pod, Jimmy Kim (CIO and founder of Sendlane) and John Roman (CEO and co-founder of BattlBox), Amer Grozdanic (CEO & Co-Founder of Praella) and Bryan MacDonald (Director of Ecommerce at Oma’s Pride) dive into challenging experiences in the business world, discussing various ‘stories’ that shaped their business strategies and leadership styles. The episode covers the impacts of company cultures, the complexities of layoffs, and the critical importance of strategic pivots in uncertain times. Sharing personal anecdotes and lessons learned, they provide insights into managing both good times and bad, while maintaining a strong company culture. The episode concludes with a reflection on the evolving workforce, ethical considerations in layoffs, and practical advice for job seekers to better understand prospective employers. If you enjoyed the episode, please subscribe, share and comment to let us know you loved it! We release episodes every Thursday! 00:00 Teaser 01:13 Introducing the ASOM Pod 01:38 Meet the Hosts 04:13 Stories: Business Battles 05:22 The Importance of Celebrating Success 06:18 A Masterclass in What Not to Do 09:34 The Aftermath of Poor Decisions 14:01 The Value of Having a Plan B 18:28 The Power of the Pivot 21:51 Adapting to Larger Clients 24:37 Facing Unexpected Challenges 28:12 Struggling to Make Ends Meet 28:27 A Chance Encounter with Mika, MMAWarehouse 29:21 Building a Network from Scratch 31:39 The Harsh Reality of Layoffs 33:54 Ethics and Leadership in Business 38:54 The Evolving Workforce and Layoffs 50:42 Advice for Job Seekers 54:06 Conclusion and Future Topics Follow Jimmy Kim at: X: https://www.twitter.com/yojimmykim Linkedin: https://www.linkedin.com/in/yojimmykim IG: https://www.instagram.com/@yojimmykim Tik Tok: https://www.tiktok.com/@yojimmykim Follow Bryan MacDonald at: X: https://www.twitter.com/bryanomaspride LinkedIn: https://www.linkedin.com/in/bryan-macdonald-ct IG: https://www.instagram.com/@anythingbutasalad Tik Tok: https://www.tiktok.com/@anythingbutasalad Follow John Roman at: X: https://www.twitter.com/@JohnMRoman Linkedin: https://www.linkedin.com/in/john-roman/ IG: https://www.instagram.com/@johnnyromes Tik Tok: https://www.tiktok.com/@johnmroman Follow Amer Grozdanic at: X: https://www.twitter.com/@AmerGrozdanic Linkedin: https://www.linkedin.com/in/amer-grozdanic IG: https://www.instagram.com/@amergrozdanic Tik Tok: https://www.tiktok.com/@amergrozdanic #asompod #businesspodcast #ecommercepodcast #middlemanagement #layoffs #hiring #networking #productmarketfit #employeeretention #masslayoff #buinesstips #dtc #perspective

Building the Dream Team - How to Hire The Best Employees (And Keep Them) What are employers looking for? How do job seekers stand out in the masses? What do employers care about most? Thank you to Gorgias for sponsoring the pod. The #1 eCommerce Customer Experience platform designed to give brands the tools to create amazing customer experiences to grow your online store. Learn more at https://www.gorgias.com. Thank you to Recharge for sponsoring the pod. Trusted by over 20,000 brands, Recharge is the #1 platform for your ecommerce subscription needs.Learn more at https://getrecharge.com Subscribe to our newsletter! We drop weekly hot takes, totally unfiltered. Join us at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://asompod.com⁠⁠⁠⁠⁠⁠⁠⁠ In Episode of The ASOM Pod, the hosts Jimmy Kim (CIO and founder of Sendlane) and John Roman (CEO and co-founder of BattlBox), Amer Grozdanic (CEO & Co-Founder of Praella) and Bryan MacDonald (Director of Ecommerce at Oma’s Pride explore the art of building a dream team. With a combined 55 years of business experience, we provide actionable insights into hiring strategies, from resume preferences and personality tests to interview experiences and employee compensation. We also discuss the importance of cultural fit, proactive job hunting, and thorough candidate research. We’ll explore the hiring process step-by-step, from crafting the perfect job description to conducting effective job interviews. Learn how to select high performers who not only fit your company culture but also contribute to long-term employee retention and engagement. Additionally, this episode offers invaluable insights for employees looking to stand out in a competitive job market. Whether you’re an employer seeking to hire the right people for your small business or an employee aiming to impress during the recruitment process, this video has something for everyone. Join us as we discuss the importance of team building, leadership skills, and employee development that can significantly enhance your organization’s success. Tune in to gain practical knowledge that will help you hire top talent and keep them motivated for years to come! Learn the significance of hiring advice, headhunting techniques, and much more in this engaging episode. Tune in for valuable tips on navigating the competitive job market and crafting a successful team. If you enjoyed the episode, please subscribe, share and comment to let us know you loved it! We release episodes every Thursday! 00:00 Intro Teaser 01:54 Introduction to the ASOM Pod 02:23 Meet the Hosts 03:38 Shoutouts to Sponsors and Partners: Recharge, Gorgias and Creators Combine 04:54 Building the Dream Team: Hiring Strategies 05:53 Effective Hiring and Recruiting Tactics 18:27 The Role of Culture in Hiring 21:35 Using Personality Tests for Better Hiring Decisions 27:05 Resume Tips and Common Mistakes 27:27 Job Hopping: Causes and Consequences 27:55 The Role of Compensation in Job Retention 29:08 Interviewing: A Two-Way Street 29:36 The Importance of Cultural Fit 35:27 Global Competition in the Job Market 40:27 Headhunting and Building a Talent Bench 44:01 Effective Interview Strategies 48:25 Final Thoughts and Advice for Employers 55:10 Next Episode Preview Follow Jimmy Kim at: X: https://www.twitter.com/yojimmykim Linkedin: https://www.linkedin.com/in/yojimmykim IG: https://www.instagram.com/@yojimmykim Tik Tok: https://www.tiktok.com/@yojimmykim Follow Bryan MacDonald at: LinkedIn: https://www.linkedin.com/in/bryan-macdonald-ct IG: https://www.instagram.com/@anythingbutasalad Follow John Roman at: X: https://www.twitter.com/@JohnMRoman Linkedin: https://www.linkedin.com/in/john-roman/ Follow Amer Grozdanic at: X: https://www.twitter.com/@AmerGrozdanic Linkedin: https://www.linkedin.com/in/amer-grozdanic #asompod #ecommercepodcast #dtc #ecommercetips #ecommercebusiness #ecommercesales #ecompodcast #businesspodcast #hiring #howtogetajob #howtohire #dreamteam #hiringpodcast #podcast #dtcpodcast #talentacquisition #employeeretention

Thank you to Recharge for sponsoring the pod. Trusted by over 20,000 brands, Recharge is the #1 platform for your subscription needs. Learn more at https://getrecharge.com Subscribe to our newsletter! We drop weekly hot takes, totally unfiltered. Join us at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://asompod.com⁠⁠⁠⁠⁠⁠⁠⁠ In this episode of The ASOM Pod, Join Jimmy Kim (CIO and founder of Sendlane) and John Roman (CEO and co-founder of BattlBox), Amer Grozdanic (CEO & Co-Founder of Praella) and Bryan MacDonald (Director of eCommerce at Oma’s Pride) as they discuss what it takes to create and deliver exceptional customer experience. Drawing on over 55 years of combined experience in e-commerce, SaaS, and DTC, the team shares practical examples, personal stories, and key strategies they use in their business today. The episode highlights the significance of setting proper expectations, effective communication, and innovative solutions to overcome business hurdles. Tune in to learn how great products can be negatively impacted by poor customer service and discover how some companies, including unexpected support examples like Manypets.com, have navigated these challenges. - How Battlbox, Oma’s Pride, Praella and Sendlane deliver exceptional customer experience. - How to set proper expectations internally and externally - Comparing 2 providers: David Hasselhoff is ________ and Jessica Alba is __________? - Why Jimmy think the Ritz Carlton is mid - How Sendlane operates 24/7/365 customer service - The importance of customer service IN the overall customer experience - Challenges in scaling customer experience: training and educating the team - Hot takes: Our most recent favorite and worst customer experience’s: Airlines, Disney, BigCommerce. Learn about the daily challenges faced in the industry, success stories, personal experiences with major brands, and key strategies for scaling customer support and setting expectations. And listen as they share their hottest take yet: Their BEST and WORST customer experiences. LIKE & SHARE and COMMENT to let us know what you think! 00:00 Intro Teaser 00:27 The Slot Whisperer and Casino Adventures 01:22 Welcome to the ASOM Pod 01:55 Meet the Hosts 03:01 Shoutouts to Sponsors: Recharge 03:41 Delivering Great Customer Experiences 06:08 Customer Experience at Battlbox 10:03 Customer Experience at Praella 15:14 Customer Experience at Oma’s Pride 18:49 The Role of Technology in Customer Service 26:34 The Ritz-Carlton’s Approach to Hospitality 30:07 Challenges in Scaling Customer Experience 33:41 Training and Educating the Team 35:17 Scaling Challenges in Manufacturing 38:15 Customer Experience and Communication 43:14 Managing People and Culture 49:10 Procurement and Supply Chain Issues 52:01 HOT TAKES: BEST and WORST Customer Experiences (20 Second Challenge) 01:04:53 Conclusion and Next Episode Preview Follow Jimmy Kim at: X: https://www.twitter.com/yojimmykim Linkedin: https://www.linkedin.com/in/yojimmykim IG: https://www.instagram.com/@yojimmykim Tik Tok: https://www.tiktok.com/@yojimmykim Follow Bryan MacDonald at: X: https://www.twitter.com/bryanomaspride LinkedIn: https://www.linkedin.com/in/bryan-macdonald-ct IG: https://www.instagram.com/@anythingbutasalad Tik Tok: https://www.tiktok.com/@anythingbutasalad Follow John Roman at: X: https://www.twitter.com/@JohnMRoman Linkedin: https://www.linkedin.com/in/john-roman/ IG: https://www.instagram.com/@johnnyromes Tik Tok: https://www.tiktok.com/@johnmroman Follow Amer Grozdanic at: X: https://www.twitter.com/@AmerGrozdanic Linkedin: https://www.linkedin.com/in/amer-grozdanic IG: https://www.instagram.com/@amergrozdanic Tik Tok: https://www.tiktok.com/@amergrozdanic #asompod #ecommercepodcast #customerexperience #customerhappiness #deliveringhappiness #customerservice #dtc #ecommerce #ecommercetips #ecommercebusiness #ecommercesales #ecompodcast #businesspodcast #worstcustomerexperience #badcustomerservice

Big welcome and thank you to Recharge for sponsoring the pod. Trusted by over 20,000 brands, Recharge is the #1 platform for your subscription needs. Learn more at https://getrecharge.com Big thanks to https://insense.pro for sponsoring the pod. Tap into over 20,000 micro influencers to create UGC content for your advertising and social media today! Subscribe to our newsletter! We drop weekly hot takes, totally unfiltered. Join us at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://asompod.com⁠⁠⁠⁠⁠⁠⁠⁠ In this exciting episode of the ASOM Pod, the team dives into the heated discussion of ‘Brand vs Company.’ Join Jimmy Kim (CIO and founder of Sendlane) and John Roman (CEO and co-founder of BattlBox), Amer Grozdanic (CEO & Co-Founder of Praella) and Bryan MacDonald (Director of Ecommerce at Oma’s Pride), as they explore the differences, challenges, and strategies in balancing brand-building with operating a successful company. They touch upon the importance of personal brand, the significance of brand recognition, and the challenges of balancing financial metrics with long-term brand value. Real-world examples like Nike, Tesla, and Louis Vuitton illustrate the power of brand equity. The episode provides actionable insights on how businesses can enhance their customer experience and leverage brand strategy for sustainable growth. Don’t miss out on why brand-building can be crucial and how it can sustain long-term success. 00:00 Introduction and Live Show Recap 01:10 Meet the Hosts 03:40 Brand vs. Company Debate 07:29 Marketing Strategies and ROI 12:02 Branding in Different Industries 18:29 Internal Branding and Company Culture 20:52 Scaling and Positioning 32:20 Building Personal Brands 33:06 The Bathroom Guys Sponsorship 34:02 Shareholder Value vs. Brand Value 34:30 Raising Capital Challenges 35:47 The BattleBox Story 37:27 The Importance of Founders in Brand 41:36 Brand Resilience and Recovery 43:18 Luxury Brands and Market Control 47:05 The Power of Brand in Pet Care 51:27 Advice for Building a Brand 57:52 Episode Wrap-Up and Next Steps Follow Jimmy Kim at: X: https://www.twitter.com/yojimmykim Linkedin: https://www.linkedin.com/in/yojimmykim IG: https://www.instagram.com/@yojimmykim Tik Tok: https://www.tiktok.com/@yojimmykim Follow Bryan MacDonald at: X: https://www.twitter.com/bryanomaspride LinkedIn: https://www.linkedin.com/in/bryan-macdonald-ct IG: https://www.instagram.com/@anythingbutasalad Tik Tok: https://www.tiktok.com/@anythingbutasalad Follow John Roman at: X: https://www.twitter.com/@JohnMRoman Linkedin: https://www.linkedin.com/in/john-roman/ IG: https://www.instagram.com/@johnnyromes Tik Tok: https://www.tiktok.com/@johnmroman Follow Amer Grozdanic at: X: https://www.twitter.com/@AmerGrozdanic Linkedin: https://www.linkedin.com/in/amer-grozdanic IG: https://www.instagram.com/@amergrozdanic Tik Tok: https://www.tiktok.com/@amergrozdanic #asompod #ecommercepodcast #brandvscompany #companyvsbrand #buildingabrand #dtc #ecommerce #ecommercetips #ecommercebusiness #ecommercesales #ecompodcast #businesspodcast

OMG! When is Black Friday, Cyber Monday? | Episode 7 | ASOM Pod Subscribe to our newsletter! We drop weekly hot takes, totally unfiltered. Join us at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://asompod.com⁠⁠⁠⁠⁠⁠⁠⁠ Big thanks to https://insense.pro for sponsoring the pod. Tap into over 20,000 micro influencers to create UGC content for your advertising and social media today! In this live episode of the ASOM Pod, the hosts Jimmy Kim (CIO and founder of Sendlane) and John Roman (CEO and co-founder of BattlBox), Amer Grozdanic (CEO & Co-Founder of Praella) and Bryan MacDonald (Director of Ecommerce at Oma’s Pride), the team dives deep into the intricacies of planning for Black Friday and Cyber Monday in a year where you have 1 whole week LESS to sell. They share personal experiences, mistakes, and strategies involving inventory management, email segmentation, and leveraging user-generated content (UGC). Hear perspectives from John, Amir, Jimmy, and Bryan as they discuss the impact of consumer behavior, holiday sales trends, and effective marketing tactics. This episode aims to prepare brands for the challenges of a compressed holiday sales period. Tune in for insightful discussions and valuable takeaways to help you master Black Friday and Cyber Monday! If you enjoyed the episode, please subscribe, share and comment to let us know you loved it! 00:00 Luxury Ride and Lunch Experience 00:12 Intro: Welcome to the ASOM Pod 00:37 Meet the Hosts 01:58 Black Friday and Cyber Monday Discussion 03:37 Changing Trends in Black Friday Sales 05:21 Challenges and Strategies for Black Friday 09:21 Retail and Distribution Insights 11:50 Creative Black Friday Promotions 26:53 Stories and Lessons Learned 29:12 Exclusive Designs and Limited Time Offers 29:44 Marketing Strategies for Black Friday 30:28 Inventory Management Challenges 33:31 Nightmares and Mistakes in E-commerce 35:10 Planning and Predictions for Black Friday 39:00 The Impact of Inflation and Consumer Behavior 47:39 Final Thoughts and Takeaways Follow Jimmy Kim at: X: https://www.twitter.com/yojimmykim Linkedin: https://www.linkedin.com/in/yojimmykim IG: https://www.instagram.com/@yojimmykim Tik Tok: https://www.tiktok.com/@yojimmykim Follow Bryan MacDonald at: X: https://www.twitter.com/bryanomaspride LinkedIn: https://www.linkedin.com/in/bryan-macdonald-ct IG: https://www.instagram.com/@anythingbutasalad Tik Tok: https://www.tiktok.com/@anythingbutasalad Follow John Roman at: X: https://www.twitter.com/@JohnMRoman Linkedin: https://www.linkedin.com/in/john-roman/ IG: https://www.instagram.com/@johnnyromes Tik Tok: https://www.tiktok.com/@johnmroman Follow Amer Grozdanic at: X: https://www.twitter.com/@AmerGrozdanic Linkedin: https://www.linkedin.com/in/amer-grozdanic IG: https://www.instagram.com/@amergrozdanic Tik Tok: https://www.tiktok.com/@amergrozdanic #asompod #ecommercepodcast #blackfriday2024 #cybermonday2024 #eventmarketing #holidaymarketing #dtc #ecommerce #ecommercetips #ecommercebusiness #ecommercesales #ecompodcast #businesspodcast

Why Go to Events? | Bonus Episode of the ASOM Pod. Recorded live in Dallas, TX - Subsummit 2024. Learn more about SubSummit at https://www.subsummit.com Subscribe to our newsletter! We drop weekly hot takes, totally unfiltered. Join us at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://asompod.com⁠⁠⁠⁠⁠⁠⁠⁠ In this live episode of the ASOM Pod, the hosts Jimmy Kim (CIO and founder of Sendlane) and John Roman (CEO and co-founder of BattlBox), Amer Grozdanic (CEO & Co-Founder of Praella) and Bryan MacDonald (Director of Ecommerce at Oma’s Pride)dive into the importance of attending industry events. We discuss the value of in-person connections, networking strategies, and key takeaways from their experience. From Brand Operator and Marketers, to Agency, to SaaS, the conversation highlights the benefits of building genuine relationships over simply seeking new customers, adapting to changing business environments, and setting actionable goals for event participation. - Live event experiences - How to set goals for live events - Best practices for maximizing live events - How to approach others at events - Andriod vs iphone Tune in to learn more about maximizing your event experience, building a community, and gaining tactical insights to push your business forward. Big thanks to https://insense.pro for sponsoring the pod. Tap into over 20,000 micro influencers to create UGC content for your advertising and social media today! 00:00 Introduction and Banter 00:30 Welcome to the ASOM Pod 01:02 Meet the Hosts 02:38 Discussing the Value of Events 03:27 Bryan's Perspective on Events 05:12 John's Experience and Goals 07:30 Amir's Insights and Community Building 10:05 The Importance of Relationships 13:17 Setting Goals for Events 18:47 Shifting Mindsets: From Product to People 19:38 Key Takeaways from the Even t20:18 Building Relationships and Vendor Management 20:45 Innovative Referral Strategies 22:35 Personalization to Reduce Churn 24:33 Insights from Subscription DTC Brands 25:40 Favorite Moments from the Event 30:08 Event Hacks and Maximizing Takeaways 33:24 The Power of Community

Big thanks to https://insense.pro for sponsoring the pod. Tap into over 20,000 micro influencers to create UGC content for your advertising and social media today! Subscribe to our newsletter! We drop weekly hot takes, totally unfiltered. Join us at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://asompod.com⁠⁠⁠⁠⁠⁠⁠⁠ Welcome to ASOM Pod, your go-to eCommerce podcast! In this episode, we dive deep into overcoming the seasonal slump with creative business growth tips. Whether you’re in retail eCommerce or running an online business, this podcast offers invaluable insights to tackle the slow summer months. In this episode of the ASOM Pod, the hosts Jimmy Kim (CIO and founder of Sendlane) and John Roman (CEO and co-founder of BattlBox), Amer Grozdanic (CEO & Co-Founder of Praella) and Bryan MacDonald (Director of Ecommerce at Oma’s Pride) share a wealth of strategies to navigate the summer lull in business while balancing personal pursuits. Looking to boost your SaaS outreach? Interested in direct-to-consumer strategies? We cover it all in this episode of ASOM Pod, the ultimate eCommerce and business podcast. Don’t miss out on expert advice to navigate the challenges and seize opportunities in your industry. Tune in now and discover actionable tips to revitalize your business this summer. Subscribe to ASOM Pod for more episodes on eCommerce, retail, and business growth strategies. Please like, subscribe and share! It helps us know you’re enjoying the show! 00:00 Introduction and Banter 00:14 Welcome to the ASOM Pod 02:44 Summer Lull in Business 03:44 Fireworks and Fun 04:46 Dealing with Seasonality 10:14 Agency Life and Enterprise Deals 18:49 Sales Strategies and Cold Outreach 31:48 Understanding Demand Generation 32:21 Navigating Contract Challenges 32:58 Hot Tips for Sales Success 35:07 Combating Summer Lulls in Business 40:32 Creating Engaging Events 51:37 Summer Plans and Personal Hobbies 53:41 Leveraging Work-Life Integration 01:00:14 Conclusion and Teasers for Next Episode Follow Jimmy Kim at: X: https://www.twitter.com/yojimmykim Linkedin: https://www.linkedin.com/in/yojimmykim IG: https://www.instagram.com/@yojimmykim Tik Tok: https://www.tiktok.com/@yojimmykim Follow Bryan MacDonald at: X: https://www.twitter.com/bryanomaspride LinkedIn: https://www.linkedin.com/in/bryan-macdonald-ct IG: https://www.instagram.com/@anythingbutasalad Tik Tok: https://www.tiktok.com/@anythingbutasalad Follow John Roman at: X: https://www.twitter.com/@JohnMRoman Linkedin: https://www.linkedin.com/in/john-roman/ IG: https://www.instagram.com/@johnnyromes Tik Tok: https://www.tiktok.com/@johnmroman Follow Amer Grozdanic at: X: https://www.twitter.com/@AmerGrozdanic Linkedin: https://www.linkedin.com/in/amer-grozdanic IG: https://www.instagram.com/@amergrozdanic Tik Tok: https://www.tiktok.com/@amergrozdanic - #ASOMPod #ecommercepodcast #podcast #Beatingtheseasonalslump #Creative_Tips_for_Business_Growth