EP13: Mastering Black Friday and Cyber Monday 2024 - Strategies, Tips, and Tactical Insights

Mastering Black Friday and Cyber Monday 2024: Strategies, Tips, and Tactical Insights - EP13

Subscribe to our newsletter! We drop weekly hot takes, totally unfiltered. Join us at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://asompod.com⁠⁠⁠⁠⁠⁠⁠⁠ Thank you to Gorgias for sponsoring the pod. The #1 eCommerce Customer Experience platform designed to give brands the tools to create amazing customer experiences to grow your online store. Learn more at https://www.gorgias.com. Thank you to Recharge for sponsoring the pod. Trusted by over 20,000 brands, Recharge is the #1 platform for your ecommerce subscription needs.Learn more at https://getrecharge.com _______ Get ready to crush Black Friday and Cyber Monday like a pro! This episode is packed with expert tips and a sprinkle of fun (including a rap battle interlude!) to help you optimize your eCommerce game. Whether you're a seasoned brand or just starting out, we've got you covered with everything you need to know. In this episode of The ASOM Pod, Jimmy Kim (CIO and founder of Sendlane) and John Roman (CEO and co-founder of BattlBox), Amer Grozdanic (CEO & Co-Founder of Praella) and Bryan MacDonald (Director of Ecommerce at Oma's Pride) delve into strategies and best practices for optimizing your eCommerce site ahead of Black Friday and Cyber Monday. We cover practical advice on: - Enhancing user experience: Simplification, faster load times, messaging - Customer support: Boosting efficiency and setting expectations - Marketing strategies: Email segmentation, social media, SEO and more - Promotions: Testing, gamification, and competitor monitoring - Technical readiness: SSLs, site backups, and analytics - Affiliate marketing and budget allocation - Post-sale engagement and loyalty programs - External factors: Navigating politics and economic conditions If you enjoyed the episode, please subscribe, share and comment to let us know you loved it! We release episodes every Thursday! _______ 00:00 Teaser 00:34 Rap Battle Break 02:03 Welcome to The ASOM Pod 02:32 Meet the Hosts 04:59 Black Friday and Cyber Monday Strategies 08:08 Inventory Management Insights 14:55 Website Optimization Tips 19:01 Customer Support Strategies 21:05 Marketing Strategies for the Holidays 27:02 Logistics and Shipping Challenges 29:58 Shopify's Reliability During Peak Seasons 31:41 Security Measures and Technical Readiness 32:39 Payment Providers and Transaction Blocks 33:17 Analytics, Email Marketing, and Social Media Engagement 34:33 Pricing Strategies and Competitive Analysis 37:29 Returns and Refund Policies 39:03 Customer Reviews and Packaging 39:47 Sales Forecasting and Affiliate Marketing 43:43 Budget Allocation and Emergency Expenses 46:04 Post-Sale Engagement Strategies 47:41 Wrapping Up and Final Thoughts _______ Follow Jimmy Kim at: X: https://www.twitter.com/yojimmykim Linkedin: https://www.linkedin.com/in/yojimmykim IG: https://www.instagram.com/@yojimmykim Tik Tok: https://www.tiktok.com/@yojimmykim Follow Bryan MacDonald at: X: https://www.twitter.com/bryanomaspride LinkedIn: https://www.linkedin.com/in/bryan-macdonald-ct IG: https://www.instagram.com/@anythingbutasalad Tik Tok: https://www.tiktok.com/@anythingbutasalad Follow John Roman at: X: https://www.twitter.com/@JohnMRoman Linkedin: https://www.linkedin.com/in/john-roman/ IG: https://www.instagram.com/@johnnyromes Tik Tok: https://www.tiktok.com/@johnmroman Follow Amer Grozdanic at: X: https://www.twitter.com/@AmerGrozdanic Linkedin: https://www.linkedin.com/in/amer-grozdanic IG: https://www.instagram.com/@amergrozdanic Tik Tok: https://www.tiktok.com/@amergrozdanic #asompod #businesspodcast #businessinsider #entrepreneurship #entrepreneur #productlaunch #ecommercepodcast #ecommerce #ecommercebusiness #ecom #dtc #dtcpodcast #ecommercetips #ecommercewebsite #blackfriday #cybermonday #dtcpodcast #dtc Contact us at hello@asompod.com for sponsorships, appearance requests, interviews, or general information!