ASOM Pod EP19: The Surprising Truth About Influencer Marketing & Going Viral
EP19: The Surprising Truth About Influencer Marketing & Going Viral
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This week’s episode of the ASOM pod delivers a deep dive into the fascinating world of social media and influencer marketing. Hosts Jimmy Kim (CIO and Founder of Sendlane), John Roman (CEO & Co-Founder of BattlBox), Amer Grozdanic (CEO & Co-Founder of Praella), and Bryan MacDonald (Director of eCommerce at Oma's Pride) unpack the emotional nuances of viral marketing, discuss strategic timing for content success, and explore how different platforms (hello, TikTok) play distinct roles in the social game.
Listen in as the team discusses:
How to create viral content by focusing on emotional connections and timing. Why platform selection matters and how different platforms drive distinct results. The differences between micro and macro influencers and how to leverage each. Why founders should build personal brands to stand out as thought leaders in B2B. How influencers can drive both retail foot traffic and online engagement. The importance of authenticity in building lasting connections with your audience. Why creators and influencers are different, and how that distinction matters. Predictions on future social media trends and the impact of upcoming tech mergers.
Catch the episode and prepare to level up your influencer and social media strategy!
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00:00 ASOM Pod squad practices their clapping skills
00:13 Reflecting on Guest Appearances
00:32 Dream Guests for the Podcast
02:09 Introducing the ASOM Pod Team
03:06 Discussing the Creators Combine Community
03:31 Going Viral and Influencer Marketing
04:20 Emotional Connection in Viral Content
05:33 Visual Strategy for Viral Content
06:58 Timing and Platform for Viral Success
10:10 Influencer Marketing and Going Viral
11:25 Micro vs. Macro Influencers
23:44 Retail Influence and Community Engagement
26:36 Retail Traffic and Influencer Marketing
27:15 Managing Influencer Quality and Control
28:14 Collaborations and Content Creation
28:53 Influencers vs. Creators
30:57 The Future of the Creator Economy
36:42 B2B Influencer Strategies
40:02 The Evolution of Marketing and Sales
44:25 Event Marketing and Community Building
47:56 Conclusion and Next Episode Preview
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Follow Jimmy Kim at:
X: https://www.twitter.com/yojimmykim
Linkedin: https://www.linkedin.com/in/yojimmykim
IG: https://www.instagram.com/@yojimmykim
Tik Tok: https://www.tiktok.com/@yojimmykim
Follow Bryan MacDonald at:
X: https://www.twitter.com/bryanomaspride
LinkedIn: https://www.linkedin.com/in/bryan-macdonald-ct
IG: https://www.instagram.com/@anythingbutasalad
Tik Tok: https://www.tiktok.com/@anythingbutasalad
Follow John Roman at:
X: https://www.twitter.com/@JohnMRoman
Linkedin: https://www.linkedin.com/in/john-roman/
IG: https://www.instagram.com/@johnnyromes
Tik Tok: https://www.tiktok.com/@johnmroman
Follow Amer Grozdanic at:
X: https://www.twitter.com/@AmerGrozdanic
Linkedin: https://www.linkedin.com/in/amer-grozdanic
IG: https://www.instagram.com/@amergrozdanic
Tik Tok: https://www.tiktok.com/@amergrozdanic
Contact us at hello@asompod.com for sponsorships, appearance requests, interviews, or general information
Subscribe to our newsletter! We drop weekly hot takes, totally unfiltered. Join us at https://asompod.com!