EP16: TikTok Shop, Temu, Shein, Amazon China – Is This REALLY What Consumers Want?

Sep 19, 2024

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Get ready to jump headfirst into the future of eCom as TikTok Shop, Temu, Shein, and Amazon flip the script on online shopping! In this jam-packed episode of The ASOM Pod, Jimmy Kim (CIO and Founder of Sendlane), John Roman (CEO and Co-Founder of BattlBox), Amer Grozdanic (CEO & Co-Founder of Praella), and Bryan MacDonald (Director of eCommerce at Oma's Pride) take a deep dive into the rapidly evolving world of eCommerce, focusing on the game-changing platforms TikTok Shop, Temu, Shein, and Amazon. They explore how these platforms are revolutionizing consumer behavior and what it means for American brands trying to stay competitive in a landscape dominated by direct-to-consumer sales from China. From challenges faced by traditional retailers to the importance of branding and quality control, this episode covers it all. Plus, don’t miss the heated debate on whether brands should lose money to gain market share and what future strategies businesses must adopt to thrive on these new platforms! Join the ASOM Pod squad as they: * Unpack how TikTok Shop and Temu are taking over the global eCom scene * Dive into how Chinese DTC sales are shaking the table for American brands * Argue whether brands should play the long game and lose money to win market dominance * Reveal the tough shipping and quality standards these platforms demand * Spill the secrets of why strong branding and consumer trust are make-or-break in eCommerce Whether you’re a seasoned eCom pro or just getting started, this episode is stacked with fresh takes and expert insights on how to crush it in the ever-changing world of online retail. Don’t miss out! _______ 00:00 Teaser Trailer 01:39 Intro to The ASOM Pod 03:26 Discussing TikTok Shop and eCommerce Trends 04:32 The Role of Impulse Buying and Inflation 06:35 Exploring TikTok Shop's Funnel and Strategy 09:14 Challenges and Opportunities for Brands on TikTok 12:32 TikTok Shop's Impact on Brand Awareness 14:37 TikTok Shop's Customer Experience and Policies 24:07 Knives and TikTok Shop 25:21 YouTube's Revenue Potential 27:20 Economic Policies and Trade Deficit 30:14 Temu and Direct Selling 34:05 Amazon's New Strategy 42:22 Future Topics

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Follow Jimmy Kim at: X: https://www.twitter.com/yojimmykim Linkedin: https://www.linkedin.com/in/yojimmykim IG: https://www.instagram.com/@yojimmykim Tik Tok: https://www.tiktok.com/@yojimmykim Follow Bryan MacDonald at: X: https://www.twitter.com/bryanomaspride LinkedIn: https://www.linkedin.com/in/bryan-macdonald-ct IG: https://www.instagram.com/@anythingbutasalad Tik Tok: https://www.tiktok.com/@anythingbutasalad Follow John Roman at: X: https://www.twitter.com/@JohnMRoman Linkedin: https://www.linkedin.com/in/john-roman/ IG: https://www.instagram.com/@johnnyromes Tik Tok: https://www.tiktok.com/@johnmroman Follow Amer Grozdanic at: X: https://www.twitter.com/@AmerGrozdanic Linkedin: https://www.linkedin.com/in/amer-grozdanic IG: https://www.instagram.com/@amergrozdanic Tik Tok: https://www.tiktok.com/@amergrozdanic